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oceanblue1 · 5 November 2009, 09:36 PM

Apologies for another batch of noob questions :)

Does Rolex tend to increase prices every year and if so, what months of the year is most likely?

What do you guys think on the likely degree of increase, given the poor state of the world economy?

I am noticing increasing stock of pre-owned Rolexes recently; is this a sign of worsening market conditions or something else?

Are ADs reporting worsening trade conditions?

I imagined Christimas and Valentines days is the worst time to try to get discount at AD. So, what would be the quietest period of the year for them in order to get the maximum discount?

gettocard · 5 November 2009, 10:17 PM

I'm sure they will put a 3% increase by the end of the year.

Carlos98326194 · 5 November 2009, 10:22 PM

I was also told by my AD and other ADs that increase there will be...
Though not sure if by adding price or by lessen the discounts..

3 Rings · 5 November 2009, 10:43 PM

My AD told me it is going to be an almost 10% jump. The manager told me it was going into effect very soon. Of course this could have been a ploy to get me to buy something, but she showed me the new book and the previous amount my Bluesy Serti would have appraised at. They also wrote the appraisal at the higher amount (it was for insurance purposes). I think this increase is coming. I don't think she was feeding me lines. JMO.

padi56 · 5 November 2009, 10:47 PM

My AD told me there was going to be a reduction of 25% across the whole range.Now if you believe that dont listen to rumours only facts when they happen.

3 Rings · 5 November 2009, 10:51 PM

Well there you go...

Engi · 5 November 2009, 11:41 PM

Quote:

Originally Posted by gettocard

I'm sure they will put a 3% increase by the end of the year.

Getto, also in Europe ...

?

Ciao

Engi

Buschy · 5 November 2009, 11:58 PM

mb hawaii · 6 November 2009, 12:06 AM

With the way the economy is going, I think and increase would be minimal.

SeamasterGMT · 6 November 2009, 12:30 AM

Hi oceanblue1, welcome to The Rolex Forum. You might not get that many sensible answers to this question as it asked at least once every month and EVRYONE'S AD has told them something different. I don't think there has been a price increase in the UK this year. Last year, there was one in April and another in...errm...I think it was October 1st. I might be wrong. The £ is weak against the Euro at the moment and is predicted to stay low for 18 months or so. This makes the UK quite cheap compared with France, Ireland etc. so Rolex might decide to increase the MRSP in the UK to balance this but as Padi56 said, nobody will know until it happens. I told my AD about the last price increase before Rolex told him - and I found out on here.

Speed · 6 November 2009, 12:37 AM

I heard you can buy one get one free next year. ;-)

BarkMaster · 6 November 2009, 12:44 AM

Quote:

Originally Posted by masugu

I heard you can buy one get one free next year. ;-)

I'll buy an AirKing and want a Masterpiece as my freebie then!!

dkazaz · 6 November 2009, 12:47 AM

I don't know anything specific about price increases but Rolex is one of only 3 luxury watch companies whose sales and profits went up this year (according to an article on the paper at least) so they might feel they can get away with an increase.

Can anyone confirm the financials (say from their quarterly reports)?

sandytn · 6 November 2009, 12:50 AM

Nobody knows the answer to this other than Rolex leadership team. Each AD tells a different story trying to push the customer to buy a watch immediately, rather than think about it.

An increase will happen when it happens! Given the revenue decrease in sales of luxury watches and the fragile state of the economy globally, I would doubt any increase this holiday season.

sexner · 6 November 2009, 12:59 AM

Quote:

Originally Posted by 777

I'll buy an AirKing and want a Masterpiece as my freebie then!!

I see you did have Leo "dude" up your hat for you - looks really good!!

snow_rocks · 6 November 2009, 01:13 AM

yes
likely
yes
no
March

esm · 6 November 2009, 01:24 AM

while I was in centeal London last Thursday trying to locate a backup DJII, an AD suggested there maybe a price increase after the new year in the uk. Probably in January or February 2010.

There were 2 increases in the uk in 08 and once in 09.

That all the info I have for now.

Tools · 6 November 2009, 02:02 AM

Quote:

Originally Posted by dkazaz

I don't know anything specific about price increases but Rolex is one of only 3 luxury watch companies whose sales and profits went up this year (according to an article on the paper at least) so they might feel they can get away with an increase.

Can anyone confirm the financials (say from their quarterly reports)?

Rolex is privately held and does not produce or publish quarterly or annual financials..

The latest October price sheets and catalogues were delivered to AD's around here with no difference in MSRP..

SDDS · 6 November 2009, 02:25 AM

Quote:

Originally Posted by padi56

My AD told me there was going to be a reduction of 25% across the whole range.Now if you believe that dont listen to rumours only facts when they happen.

totally agree.. u cant know exactly till it happens...whether its an increase or decrease in prices

JJ Irani · 6 November 2009, 02:34 AM

Quote:

Originally Posted by padi56

My AD told me there was going to be a reduction of 25% across the whole range.Now if you believe that dont listen to rumours only facts when they happen.

Agreed.....and I've also heard that Rolex are introducing some new models at Basel 2010 with the JJ NATO strap!!

PhilK · 6 November 2009, 06:08 AM

In the UK, there is also the question of whether Rolex will adjust their prices at the same point the government re-introduces the 17.5% VAT rate on 1st January. All watches (for all manufacturers) will need to have their street retail price changed at that point. For a SS Daytona, that would push the price up to just over £6300. Since the price lists will need to be re-printed, that would be the ideal time for Rolex to introduce a rise as well.

sbux · 6 November 2009, 06:33 AM

Don't think so but depends on the objective of Rolex Company - if making $ is it primary objective as a company - regardless of private or public.

Given the economy and slow sales esp on luxury goods, its not a good idea to increase price. They can do that but at the same time tell the ADs to give out more discount so net net is about the same.

nektar · 6 November 2009, 07:02 AM

with such economy.. i do not think. otherwise, only basketball players etc will wear them

thesharkfactor · 6 November 2009, 07:29 AM

the steel submariner date has been increasing in price by 10% every year since at least 2004 (in the UK), ive been following the prices for years..

figures maybe not exact..some are..

2004.. £2350
2005.. £2580
2006.. £2840
2007.. £3120
2008.. £3430
2009.. £3740

2010.. £4110 ??

do any other models increse in price so rapidly? which models see the least percentage increase?

SDDS · 6 November 2009, 08:35 AM

Quote:

Originally Posted by JJ Irani

Agreed.....and I've also heard that Rolex are introducing some new models at Basel 2010 with the JJ NATO strap!!

that would be interesting for Jocke

5 November 2009, 09:36 PM	#1
oceanblue1 Member Join Date: Oct 2009 Location: UK Posts: 19	Rumour on Rolex Price Increase? Apologies for another batch of noob questions :) Does Rolex tend to increase prices every year and if so, what months of the year is most likely? What do you guys think on the likely degree of increase, given the poor state of the world economy? I am noticing increasing stock of pre-owned Rolexes recently; is this a sign of worsening market conditions or something else? Are ADs reporting worsening trade conditions? I imagined Christimas and Valentines days is the worst time to try to get discount at AD. So, what would be the quietest period of the year for them in order to get the maximum discount?

5 November 2009, 10:22 PM	#3
Carlos98326194 "TRF" Member Join Date: Jul 2009 Real Name: Carlos Location: UK Watch: ing YOU! Posts: 1,121	I was also told by my AD and other ADs that increase there will be... Though not sure if by adding price or by lessen the discounts.. __________________ 16610 116400GV 116520W 00112 116710LN 16610LV 00292 116520B

5 November 2009, 10:47 PM	#5
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,063	My AD told me there was going to be a reduction of 25% across the whole range.Now if you believe that dont listen to rumours only facts when they happen. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

5 November 2009, 10:17 PM	#2
gettocard Banned Join Date: Dec 2008 Real Name: Andy Location: EU Watch: them come and go.. Posts: 2,052	I'm sure they will put a 3% increase by the end of the year.

5 November 2009, 10:43 PM	#4
3 Rings Member Join Date: Apr 2009 Real Name: Scott Location: Virginia Beach Watch: Bluesy Sub, EXP II Posts: 64	My AD told me it is going to be an almost 10% jump. The manager told me it was going into effect very soon. Of course this could have been a ploy to get me to buy something, but she showed me the new book and the previous amount my Bluesy Serti would have appraised at. They also wrote the appraisal at the higher amount (it was for insurance purposes). I think this increase is coming. I don't think she was feeding me lines. JMO.

5 November 2009, 10:51 PM	#6
3 Rings Member Join Date: Apr 2009 Real Name: Scott Location: Virginia Beach Watch: Bluesy Sub, EXP II Posts: 64	Well there you go...

5 November 2009, 11:58 PM	#8
Buschy "TRF" Member Join Date: Oct 2009 Real Name: Dennis Location: DFW TX Watch: Daytona Posts: 365

6 November 2009, 12:06 AM	#9
mb hawaii "TRF" Member Join Date: Jul 2009 Location: Sunny Hawaii Watch: 116528 /126715CHNR Posts: 451	With the way the economy is going, I think and increase would be minimal.

6 November 2009, 12:30 AM	#10
SeamasterGMT Banned Join Date: Mar 2009 Location: USA Watch: DeepSea Posts: 822	Hi oceanblue1, welcome to The Rolex Forum. You might not get that many sensible answers to this question as it asked at least once every month and EVRYONE'S AD has told them something different. I don't think there has been a price increase in the UK this year. Last year, there was one in April and another in...errm...I think it was October 1st. I might be wrong. The £ is weak against the Euro at the moment and is predicted to stay low for 18 months or so. This makes the UK quite cheap compared with France, Ireland etc. so Rolex might decide to increase the MRSP in the UK to balance this but as Padi56 said, nobody will know until it happens. I told my AD about the last price increase before Rolex told him - and I found out on here.

6 November 2009, 12:37 AM	#11
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	I heard you can buy one get one free next year. ;-)

6 November 2009, 12:47 AM	#13
dkazaz "TRF" Member Join Date: Jul 2009 Location: Athens / London Watch: SD 16600 / DJ 1601 Posts: 81	I don't know anything specific about price increases but Rolex is one of only 3 luxury watch companies whose sales and profits went up this year (according to an article on the paper at least) so they might feel they can get away with an increase. Can anyone confirm the financials (say from their quarterly reports)?

6 November 2009, 12:50 AM	#14
sandytn Member Join Date: Feb 2009 Real Name: Sandy Location: NJ Posts: 713	Nobody knows the answer to this other than Rolex leadership team. Each AD tells a different story trying to push the customer to buy a watch immediately, rather than think about it. An increase will happen when it happens! Given the revenue decrease in sales of luxury watches and the fragile state of the economy globally, I would doubt any increase this holiday season.

6 November 2009, 01:13 AM	#16
snow_rocks Banned Join Date: Feb 2009 Real Name: Rick Location: At what TIME?!!! Watch: the SKY tonite! Posts: 3,225	yes likely yes no March

6 November 2009, 01:24 AM	#17
esm "TRF" Member Join Date: Jul 2008 Real Name: Eric Location: Location,Location Watch: this, bro... Posts: 15,340	while I was in centeal London last Thursday trying to locate a backup DJII, an AD suggested there maybe a price increase after the new year in the uk. Probably in January or February 2010. There were 2 increases in the uk in 08 and once in 09. That all the info I have for now.

6 November 2009, 06:08 AM	#21
PhilK "TRF" Member Join Date: May 2009 Location: London Posts: 192	In the UK, there is also the question of whether Rolex will adjust their prices at the same point the government re-introduces the 17.5% VAT rate on 1st January. All watches (for all manufacturers) will need to have their street retail price changed at that point. For a SS Daytona, that would push the price up to just over £6300. Since the price lists will need to be re-printed, that would be the ideal time for Rolex to introduce a rise as well.

6 November 2009, 06:33 AM	#22
sbux "TRF" Member Join Date: Oct 2009 Location: USA Posts: 303	Don't think so but depends on the objective of Rolex Company - if making $ is it primary objective as a company - regardless of private or public. Given the economy and slow sales esp on luxury goods, its not a good idea to increase price. They can do that but at the same time tell the ADs to give out more discount so net net is about the same.

6 November 2009, 07:02 AM	#23
nektar "TRF" Member Join Date: Jul 2009 Location: Louisiana Watch: 114060 Posts: 1,678	with such economy.. i do not think. otherwise, only basketball players etc will wear them

6 November 2009, 07:29 AM	#24
thesharkfactor "TRF" Member Join Date: Aug 2007 Location: Scotland Watch: GMT Posts: 3,643	the steel submariner date has been increasing in price by 10% every year since at least 2004 (in the UK), ive been following the prices for years.. figures maybe not exact..some are.. 2004.. £2350 2005.. £2580 2006.. £2840 2007.. £3120 2008.. £3430 2009.. £3740 2010.. £4110 ?? do any other models increse in price so rapidly? which models see the least percentage increase?

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