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Submarino · 23 February 2010, 07:20 AM

Today, I heard through an AD here in Chicago that the new Rolex price list (20% higher than current price list) is supposed to go in effect any day.

Has anybody else heard this?

I thought the new prices would become effective after Basel in mid-March.

tomyum111 · 23 February 2010, 07:24 AM

20%

, thats a big jump.

HL65 · 23 February 2010, 07:27 AM

That is certainly bigger than I can recall-- 10% yes--15% wow--20% crazy!!!

spuds · 23 February 2010, 07:27 AM

Quote:

Originally Posted by Submarino

...I thought the new prices would become effective after Basel in mid-March.

I expect that too but 20%!!!

Even Rolex wouldn't do that in this economic climate.........

would they?!?

Numismatist · 23 February 2010, 07:27 AM

Sales technique to get you to commit now...

esm · 23 February 2010, 07:32 AM

thought it'd be between 10 to 12%.... in Spring... if that happens.

then again, who knows what Rolex's thinking?!?

dardeca · 23 February 2010, 07:45 AM

Doesn't makes sense to do that now in the States. Aren't the current U.S. prices in line with others around the world after there increases over the last year???

Welshwatchman · 23 February 2010, 07:58 AM

There will be a price increase.

Possibly in 2010. If not, maybe 2011.

Denver Dick · 23 February 2010, 07:59 AM

Can you spell W_e_a_k D_o_l_l_a_r (USD)?

Besides, my local dealer says Rolex has been selling really well during this recession, no so for other brands.

Just my

Daytonaboy1977 · 23 February 2010, 08:03 AM

Oh man!! Yet again!! Sales must be low!! LOL

Pep04 · 23 February 2010, 08:13 AM

Just got off the phone with a friend that works at Rolex headquarters in Switzerland. He told me not to expect an increase till at least late in the 4th quarter. This decision has been made due to the value of a dollar and the conversion to Francs. Currently it is $1 dollar for $1.07 Francs. The value of gold, which continues to rise is an issue they follow closely as well.

So, if you plan on making a purchase, keep in mind that this information is iron clad.
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This information came straight from the lips of the janitorial engineer in charge of procurement of toiletries on the 4th floor and disposal of garbage from the lobby.

hennabav · 23 February 2010, 08:18 AM

I personally think there will be a price increase this year. I am no AD salesman so I have no bias. This is just my opinion. Although the US is not doing as well, some other countries are doing ok. It would not make sense to keep US prices low so foreigners can fly over and purchase in the US and sell in other countries. We did not have a price increase for a while already and from what my AD told me, many foreigners are now buying Rolexes in the US b/c of the dollar. I'm sure Rolex does not want too much room for people to trade their watches on secondary market for profits. They will most likely correct the US market after basel release.

clew84 · 23 February 2010, 08:24 AM

I was told a price increase next month. I was also told SS models wouldn't be going up too much (guess that means 10%?) but that gold and TT watches were going up a ton.

I wouldn't be surprised if the 20% is on the gold models given the dollar and gold prices.

dardeca · 23 February 2010, 08:35 AM

Quote:

Originally Posted by hennabav

I personally think there will be a price increase this year. I am no AD salesman so I have no bias. This is just my opinion. Although the US is not doing as well, some other countries are doing ok. It would not make sense to keep US prices low so foreigners can fly over and purchase in the US and sell in other countries. We did not have a price increase for a while already and from what my AD told me, many foreigners are now buying Rolexes in the US b/c of the dollar. I'm sure Rolex does not want too much room for people to trade their watches on secondary market for profits. They will most likely correct the US market after basel release.

This is not the case right now with the Euro. 6 months ago, US watches were going to Europe b/c of the exchange rate. However, not anymore.

JMIND · 23 February 2010, 09:05 AM

I was told by an AD last month to expect a price increase this spring but they didn't have any other info. I took it as truth but also as a sales ploy to buy now, since it came after our discussion on their store prices.

KarlFr · 23 February 2010, 09:06 AM

According to latest news from my AD just an average price increase and the ss ceramic sub will arrive summer-fall ... that's all folks

CPTL · 23 February 2010, 09:12 AM

So let me guess. The next thing he said was: "Luckily, I have several models in stock which I can still sell you today at the current MSRP."

What a deal!!

Fixxxer · 23 February 2010, 12:00 PM

I was at my AD last week deciding on my next purchase and she brought up the price increase before I even asked about it. She said the store had already printed the new price tags and the increase would be happening very soon. She didn't tell me the percentage but mentioned it was a decent hike.

Joey_V · 23 February 2010, 12:41 PM

I was just at my AD accompanying a friend who was looking at a Kermit.... the sales hike is coming, but mum's the word about when exactly.

I'm not going to wait around for it to come, I'm going to see if I can swing another Rollie before the hike gets here one last time this year.

haakon59 · 23 February 2010, 12:50 PM

My feeling is that this is an unlikely jump given that the world is in a general economic slowdown, but I suppose it depends on what they want to do.

East Bay Rider · 23 February 2010, 01:02 PM

Quote:

Originally Posted by CPTL

So let me guess. The next thing he said was: "Luckily, I have several models in stock which I can still sell you today at the current MSRP."

What a deal!!

Yeah, that sounds about right.

TempoKing · 23 February 2010, 01:34 PM

Oh Happy days ...Oh happy days

Rolex...please increase the price by 20%
I will definately recover what I lost with Bernie..

jrssv · 23 February 2010, 01:54 PM

This thread sounds like a gossip column in one of those supermarket tabloids!

cocopeep · 23 February 2010, 02:54 PM

Ross simons in garden state plaza mall NJ said an increase is likely in march, and He knew I really wasn't buying anything that day

Submarino · 23 February 2010, 04:14 PM

Quote:

Originally Posted by CPTL

So let me guess. The next thing he said was: "Luckily, I have several models in stock which I can still sell you today at the current MSRP."

What a deal!!

No! Actually my salesman knew I wasn't going to buy a watch today nor in the next months.

walds11 · 23 February 2010, 08:24 PM

I don't see it happening. Oh, and I love reading these soap opera price increase threads. Makes for interesting reading.

padi56 · 23 February 2010, 08:34 PM

Quote:

Originally Posted by Welshwatchman

There will be a price increase.

Possibly in 2010. If not, maybe 2011.

And even 2012 and 2013 there could be price increases,now 2014 Rolex will be doing a one time offer.You buy one you get one free you buy two you get two free,this applies to S.steel models only.

Fiery · 23 February 2010, 09:11 PM

20% is impossible. I'd expect 5-10% increase. I think Rolex will rather play the old game of introducing the new models (like the SS Sub Ceramic) at a considerably higher price tag than the old models. This way they can "mask" bigger price increase.

For example, right now 16610 is US$6000, while SS GMT IIC is $7000. I expect SS GMT IIC to rise to around $7700, while the new Sub to debut at slightly more, e.g. $7800. That would mean "only" 10% price increase for the GMT, but +30% for the Sub.

HL65 · 23 February 2010, 09:16 PM

An AD told me they are going to raise prices in March by at least 50% and I better hurry up and buy as many as I can before they do!!!!!! He said he was nice and tipping me off and letting me in his inner circle--What a great guy!!!!

23 February 2010, 07:20 AM	#1
Submarino "TRF" Member Join Date: Aug 2009 Real Name: Mr. H Location: Dallas Watch: them for me! Posts: 7,180	Rolex Price Increase. Finally? Today, I heard through an AD here in Chicago that the new Rolex price list (20% higher than current price list) is supposed to go in effect any day. Has anybody else heard this? I thought the new prices would become effective after Basel in mid-March. __________________ WATCHES ARE THE NEW CURRENCY!/ MEMBER 27491/OFFICIALLY DESIGNATED OLD TIMER /AP OWNERS CLUB MEMBER Instagram @watchcollectinglifestyle

23 February 2010, 07:27 AM	#3
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,007	That is certainly bigger than I can recall-- 10% yes--15% wow--20% crazy!!! __________________ *SPEM SUCCESSUS ALIT*

23 February 2010, 07:27 AM	#5
Numismatist "TRF" Member Join Date: Nov 2007 Real Name: Chris Location: Camden ME & STT Watch: 116600 Posts: 6,350	Sales technique to get you to commit now... __________________ Rolex 116600 Sea-dweller Montblanc Solitaire Doué Black & White Legrand FP Montblanc Solitaire Doué Black & White RB Montblanc Meisterstück Diamond Mozart BP Montblanc Meisterstück Mozart BP

23 February 2010, 07:58 AM	#8
Welshwatchman "TRF" Member Join Date: Apr 2006 Real Name: Paul Location: Wales, UK Posts: 14,578	There will be a price increase. Possibly in 2010. If not, maybe 2011. __________________ ..33

23 February 2010, 07:59 AM	#9
Denver Dick "TRF" Member Join Date: Oct 2009 Real Name: Wayne Location: Ventura County CA Watch: TT DateJust 16013 Posts: 428	Can you spell W_e_a_k D_o_l_l_a_r (USD)? Besides, my local dealer says Rolex has been selling really well during this recession, no so for other brands. Just my __________________ Rolex DateJust 16013 Omega Railmaster 2503.52

23 February 2010, 07:24 AM	#2
tomyum111 "TRF" Member Join Date: Feb 2010 Real Name: SV Location: Silicon Valley Posts: 76	20% , thats a big jump.

23 February 2010, 07:32 AM	#6
esm "TRF" Member Join Date: Jul 2008 Real Name: Eric Location: Location,Location Watch: this, bro... Posts: 15,340	thought it'd be between 10 to 12%.... in Spring... if that happens. then again, who knows what Rolex's thinking?!?

23 February 2010, 07:45 AM	#7
dardeca 2024 Pledge Member Join Date: Jan 2009 Location: US Watch: Rolex, Patek Posts: 2,477	Doesn't makes sense to do that now in the States. Aren't the current U.S. prices in line with others around the world after there increases over the last year???

23 February 2010, 08:03 AM	#10
Daytonaboy1977 "TRF" Member Join Date: Jun 2008 Location: Uk Watch: Various Posts: 1,103	Oh man!! Yet again!! Sales must be low!! LOL

23 February 2010, 08:13 AM	#11
Pep04 "TRF" Member Join Date: Oct 2009 Real Name: Pep Location: Miami Watch: GMTIIc, Pam320 Posts: 2,773	Just got off the phone with a friend that works at Rolex headquarters in Switzerland. He told me not to expect an increase till at least late in the 4th quarter. This decision has been made due to the value of a dollar and the conversion to Francs. Currently it is $1 dollar for $1.07 Francs. The value of gold, which continues to rise is an issue they follow closely as well. So, if you plan on making a purchase, keep in mind that this information is iron clad. . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . This information came straight from the lips of the janitorial engineer in charge of procurement of toiletries on the 4th floor and disposal of garbage from the lobby. __________________ "Beer is proof that God loves us and wants us to be happy." -Benjamin Franklin Prick #8

23 February 2010, 08:18 AM	#12
hennabav Banned Join Date: Mar 2009 Real Name: Jon Location: New England Watch: --Rolex-- Posts: 2,391	I personally think there will be a price increase this year. I am no AD salesman so I have no bias. This is just my opinion. Although the US is not doing as well, some other countries are doing ok. It would not make sense to keep US prices low so foreigners can fly over and purchase in the US and sell in other countries. We did not have a price increase for a while already and from what my AD told me, many foreigners are now buying Rolexes in the US b/c of the dollar. I'm sure Rolex does not want too much room for people to trade their watches on secondary market for profits. They will most likely correct the US market after basel release.

23 February 2010, 08:24 AM	#13
clew84 "TRF" Member Join Date: Feb 2009 Real Name: Chris Location: Cincinnati Watch: me soar Posts: 930	I was told a price increase next month. I was also told SS models wouldn't be going up too much (guess that means 10%?) but that gold and TT watches were going up a ton. I wouldn't be surprised if the 20% is on the gold models given the dollar and gold prices. __________________ Rolex Sea Dweller 16600 Omega SMP IWC 3227-01 Autodromo Prototipo

23 February 2010, 09:05 AM	#15
JMIND "TRF" Member Join Date: Jan 2010 Real Name: Jerry Location: New Mexico Watch: 16610 M Series Posts: 1,084	I was told by an AD last month to expect a price increase this spring but they didn't have any other info. I took it as truth but also as a sales ploy to buy now, since it came after our discussion on their store prices.

23 February 2010, 09:06 AM	#16
KarlFr "TRF" Member Join Date: Jun 2009 Location: Scandinavia Watch: ♛ Posts: 1,330	According to latest news from my AD just an average price increase and the ss ceramic sub will arrive summer-fall ... that's all folks

23 February 2010, 09:12 AM	#17
CPTL "TRF" Member Join Date: Jul 2007 Real Name: Kevin Location: Texas on my mind Watch: Sub Date; SS/WG DJ Posts: 2,445	So let me guess. The next thing he said was: "Luckily, I have several models in stock which I can still sell you today at the current MSRP." What a deal!! __________________ 16610 Submariner Date; D Serial 16234 DateJust SS with WG Fluted Bezel & Jubillee, White Roman Dial; F Serial 16570 Explorer II White Dial; M Serial And Hers: 78240 Mid-Size DateJust SS with Domed Bezel & Oyster, White Roman; D Serial

23 February 2010, 12:00 PM	#18
Fixxxer "TRF" Member Join Date: Feb 2010 Real Name: Ryan Location: Michigan Watch: SS Yachtmaster Posts: 87	I was at my AD last week deciding on my next purchase and she brought up the price increase before I even asked about it. She said the store had already printed the new price tags and the increase would be happening very soon. She didn't tell me the percentage but mentioned it was a decent hike.

23 February 2010, 12:41 PM	#19
Joey_V "TRF" Member Join Date: Jan 2008 Real Name: Joey Location: Dallas, TX Watch: SS Sub 16610 M Posts: 3,824	I was just at my AD accompanying a friend who was looking at a Kermit.... the sales hike is coming, but mum's the word about when exactly. I'm not going to wait around for it to come, I'm going to see if I can swing another Rollie before the hike gets here one last time this year. __________________ Current Rotation: Rolex Submariner Date (M) - 1/08, Rolex Milgauss GV (V) - 2/10, Rolex SS Black Daytona (V) - 6/10, Rolex GMTIIC (G) - 5/11, TAG Heuer Silverstone (286/1860) - 1/2015 Former-watches: Omega PO/2535.80/2254, TAG Carrera/F1x2/Monaco, Panerai 312K/292L Wish List: Panerai 270/505, Rolex SMURF, Rolex RG Daytona, Rolex DSSD

23 February 2010, 12:50 PM	#20
haakon59 "TRF" Member Join Date: Sep 2006 Location: Seattle Posts: 1,571	My feeling is that this is an unlikely jump given that the world is in a general economic slowdown, but I suppose it depends on what they want to do.

23 February 2010, 01:34 PM	#22
TempoKing Banned Join Date: Jan 2008 Real Name: Anastasios Location: Athens Greece Watch: Rolex GMT 1675 Posts: 8,497	Oh Happy days ...Oh happy days Rolex...please increase the price by 20% I will definately recover what I lost with Bernie..

23 February 2010, 01:54 PM	#23
jrssv Member Join Date: Oct 2009 Location: Arizona Posts: 386	This thread sounds like a gossip column in one of those supermarket tabloids!

23 February 2010, 02:54 PM	#24
cocopeep "TRF" Member Join Date: Oct 2007 Location: PA Watch: DJ 116234 Posts: 510	Ross simons in garden state plaza mall NJ said an increase is likely in march, and He knew I really wasn't buying anything that day

23 February 2010, 08:24 PM	#26
walds11 "TRF" Member Join Date: Jul 2005 Real Name: Adam Location: Philly ‘burbs Posts: 5,660	I don't see it happening. Oh, and I love reading these soap opera price increase threads. Makes for interesting reading. __________________ Adam

23 February 2010, 09:11 PM	#28
Fiery "TRF" Member Join Date: Jul 2009 Location: Europe Watch: Sub-C 116610LN Posts: 2,649	20% is impossible. I'd expect 5-10% increase. I think Rolex will rather play the old game of introducing the new models (like the SS Sub Ceramic) at a considerably higher price tag than the old models. This way they can "mask" bigger price increase. For example, right now 16610 is US$6000, while SS GMT IIC is $7000. I expect SS GMT IIC to rise to around $7700, while the new Sub to debut at slightly more, e.g. $7800. That would mean "only" 10% price increase for the GMT, but +30% for the Sub.

23 February 2010, 09:16 PM	#29
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,007	An AD told me they are going to raise prices in March by at least 50% and I better hurry up and buy as many as I can before they do!!!!!! He said he was nice and tipping me off and letting me in his inner circle--What a great guy!!!! __________________ *SPEM SUCCESSUS ALIT*

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