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JJ Irani · 1 March 2007, 12:31 PM

Hi guys,

While I am a die-hard Rolex fan, I sometimes wonder what all this recent hype about the Green Bezel Sub is.

I can understand that it's a solid, bullet-proof Submariner from Rolex with a beautiful case and very strong bracelet.

But to pay such an over-the-top price for a GREEN bezel and a maxi dial with about 10 bucks of extra WG in it.....makes me wonder why we insist on being ripped off!!

Just my 2 cents, guys. I love the watch, but IMHO it's realistically worth just about the same price as the SS Sub-date (16610).

Cheers - JJ

montecristo · 1 March 2007, 12:46 PM

People are perfectly willing to pay above retail for things they deem exclusive and difficult to come by, just look at the SS daytona, people are willing to pay new TT Daytona price for a SS daytona.

mrbieler · 1 March 2007, 12:54 PM

I don't know JJ. Considering we pay as much as we do for watches purely due to marketing on Rolex's part (and the other high end guys too), questioning why someone would pay $XXXXX seems like an out of bounds question....

Gaijin · 1 March 2007, 01:09 PM

I paid what I paid because that is what the AD asked for it. I did not know any better.

mikey · 1 March 2007, 01:27 PM

I guess if you got it flaunt it, but I learned early on that you don't have to pay a fortune to buy the same thing. I have never paid the kinda money quoted here for a Rolex Datejust. The only overhaul I ever had was the $75 I paid Monday after I got the call it was done. I purchased the watch knowing the movement was trashed. I am a happy camper.

BHE · 1 March 2007, 01:29 PM

Quote:

Originally Posted by mrbieler

I don't know JJ. Considering we pay as much as we do for watches purely due to marketing on Rolex's part (and the other high end guys too), questioning why someone would pay $XXXXX seems like an out of bounds question....

vh_bu98 · 1 March 2007, 01:56 PM

Quote:

Originally Posted by JJ Irani

...
Just my 2 cents, guys. I love the watch, but IMHO it's realistically worth just about the same price as the SS Sub-date (16610).

Cheers - JJ

If it's really worth the same price as the SS Sub-date, than it would be as easily available. Unfortunately that's not the case, so people are willing to pay MSRP from an AD.

Blue Bull · 1 March 2007, 01:57 PM

Quote:

Originally Posted by JJ Irani

Hi guys,

While I am a die-hard Rolex fan, I sometimes wonder what all this recent hype about the Green Bezel Sub is.

I can understand that it's a solid, bullet-proof Submariner from Rolex with a beautiful case and very strong bracelet.

But to pay such an over-the-top price for a GREEN bezel and a maxi dial with about 10 bucks of extra WG in it.....makes me wonder why we insist on being ripped off!!

Just my 2 cents, guys. I love the watch, but IMHO it's realistically worth just about the same price as the SS Sub-date (16610).

Cheers - JJ

Yes,JJ,I know you have been in the game for many years.I am sure you can smell

regarding Rolex ,all the way from NZ.

I couldnt agree more on what you said.Here is my take on this:
Like I said before,I have had the LV in my hands ,about 6 months ago at a AD.It was available at HUGE discount,like all the other Rolex watches he had in store or needed to order.No problem and nothing special.I think whats happening now is that the ADs are getting 1-2 LVs a year.This has been confirmed by several members remarks on TRF.They can now afford to sell at list or even higher,because in that time a client will walk in and be prepared to pay that amount of $ for it.Its not the ADs fault.Its just sound business.Its worth what someone is prepared to pay for it.Very simple.
The same with the SS Daytona.Little supply,to ADs,leads to higher pricing and a waiting period.Here,its about 3 years,at list price.
Now,on reselling the LV : Two scenarios,first,it will be worth the same as all other Rollies,used,or second,it will be worth a bit more used.Thats if demand for it is still high in the future and Rolex does not all of a sudden start supplying more LVs to the ADs.
I bought my Blue TT Sub at less 25% and the Sea-Dweller at less 28%..All brand new and AD.

I am a bit annoyed with myself,because I could have gotten the Blue at less 28% too,had I done even more searching and legwork.
Buy low and sell high,is the art,regarding Rolex.Fantastic watches and at the end it costs very little to own...

aeroguy · 1 March 2007, 02:35 PM

Then again... How much extra gold is in the TT Sub vs Stainless?

Blue Bull · 1 March 2007, 02:46 PM

Quote:

Originally Posted by aeroguy

Then again... How much extra gold is in the TT Sub vs Stainless?

How much extra steel in the SS Sub ??

Arturo · 1 March 2007, 02:57 PM

AD's do not charge more than list to my knowlege. Flippers do but not AD's. I am friends with my AD and I get a call whenever there is anything new. I just have no desire to get a bunch of watches. I love having both the SUB and the wonderful GMT now, and someday will get a Date Just TOG.

I like the maxidial of the Anniversary version. I doubt that they will produce it into perpetuity. My AD told me that you cannot just go and order a genuine green bezel unless it is associated with ownership of a genuine Kermit, so there is a degree of built in protection from dilution of the watch identity.

I like the color green, and I had seen the watch on a guy in Portland some months ago, and I really liked it. Plus, I turned 50 on the same day that the Disneyland Hotel turned 50, and I think in the general time frame of the introduction of Kermit. Kermit the Frog turned 50 as well recently. So it all fits for me.

Solo118 · 1 March 2007, 03:50 PM

I feel the same JJ, I just didnt want to offend anybody

If I loved the green bezel I would buy a Sub and an extra bezel, Even if it is aftermarket...

As for the Maxi dial, Its great but is it worth that extra cash? I dont think so since the regular Sub is near perfect!

What also bothers me about a LV is that they should have only made it for one year (on its 50th anniversary) and thats it, Imagine how much they would be worth and how rare it would be!

Gaijin · 1 March 2007, 04:14 PM

Quote:

Originally Posted by Solo118

I feel the same JJ, I just didnt want to offend anybody

If I loved the green bezel I would buy a Sub and an extra bezel, Even if it is aftermarket...

As for the Maxi dial, Its great but is it worth that extra cash? I dont think so since the regular Sub is near perfect!

What also bothers me about a LV is that they should have only made it for one year (on its 50th anniversary) and thats it, Imagine how much they would be worth and how rare it would be!

I agree. What's the point of making a 50 year anniversary model if the actual 50 year mark was in 2003 and you are still making and selling them in 2007.

Don't get me wrong, I like my LV, but it makes little sense to me. Also I hope they discontinue making them soon so that the hype will live up to the reality.

Alex Stylianou · 1 March 2007, 04:29 PM

hagg;e and see where you get

greenfan · 1 March 2007, 06:06 PM

The green bezel submariner made me fall in love with ROLEX again!!!!!

Chris B · 1 March 2007, 06:21 PM

padi56 · 1 March 2007, 06:49 PM

Well JJ you could put the same equation in to many many products including all high end watches today The value of a commodity like a watch or any high value or so called designer product.Truly the price is only what the market will bear,its that simple.And lets be honest about this myself don't think there was lot of the homage,and celebration of the anniversary of a watch that put Rolex ahead in sport watches in the first place.Rolex came up with a green bezel WOW, and they used a MAXI dial again WOW. Now the maxi dial is nothing new,been in Rolex watches in vintage for years. And the colour green has been associated with Rolex for donkeys years.So IMHO quite a poor show by Rolex to celebrate 50 years of the Rolex Sub in the first place, then to be asked to pay a premium price for it.

leopardprey · 1 March 2007, 08:30 PM

I bought my LV not for the green bezel, but for the Maxi dial.

It would be nice if they stopped making the LVs, and then the price for one does increase as they become a collectors item. But, probably will not sell. Like the Maxi Dial and larger minute hand. I wold not pay above list for it though as many are. I am pretty happy with getting it a MSRP, no sales tax, and free shipping from an AD. We all have our opinion, I personnally do not care for the TT blue models (too 70s) or the models with diamonds (too bling), but many people do like them that is why Rolex makes them and sells them. Rolex makes a watch because people want to buy it, and diffferent people have different taste.

Alex Stylianou · 1 March 2007, 08:31 PM

beats me

roadcarver · 1 March 2007, 11:17 PM

It boils down to a simple answer - if you like it and you've got cash burning in your pockets, then go ahead!

Similar questions can be asked of the Daytonas - people still buy them especially the leopard print ones

Remember2 · 1 March 2007, 11:43 PM

...then again - why do some pay a zillion $$$ for diamonds...when it's really only stones?!?

Seriously, I guess the LVs sell for the same reason as diamonds do...they are very beautiful, and rare

capoots · 1 March 2007, 11:54 PM

I purchased the LV because I always wanted the SS Sub w/date. The green bezel gave that look a different twist. Some people can say the black on black is "classic" but others can say its "common". I think there is a reality that some people are missing. Its not so much that the LV is a special anniversary addition, because its not, but the reality is that it is harder to get and its not as common as the black bezel. That is a reality. So if you take the fact that it is harder to come by, it is not as "common" as the black bezel and the green with black and stainless is actually a very desirable look for some and it happens to also have the maxi dial, people will choose to go that extra mile to have it. I did not pay above retail for it.

sinbad · 2 March 2007, 01:02 AM

I am on the same page with capoots. I didn't set out to buy the LV. The price was about $200 more than standard black bezel sub. The AD was giving the same discount to me for any SS sports watch I selected. I think the maxi dial and larger hands won me over on that day. The green bezel simply gives some extra color making it smile at more on that purchase day. The maxi dial doesn't look maxi any more - just normal.

puffnmo · 2 March 2007, 02:42 AM

An AD that I visit frequently offered me an LV 10 days ago at $5500.-, and they are a Rolex dealer. I passed, then a few days later thought maybe I should have bought it. Went back, and it had been sold.
They told me that they will get "some more" in soon, but have a waiting list. After a moment the nice lady said "Well, it's not that long a list. If you want one I will reserve it for you".
I have been offered at least 6 LV's over the past 2 years, at prices ranging from 5,500 to 6800.
Why don't I buy one? I love the way they look, I admire the watch. But I am not passionate enough about it to pull the trigger... Larry.

nko51 · 2 March 2007, 03:17 AM

Quote:

Originally Posted by aeroguy

Then again... How much extra gold is in the TT Sub vs Stainless?

If you scrapped both watches for intrinsic worth you would get about $800, more for the TT Sub.

tonelar · 2 March 2007, 03:23 AM

The LV is prettier... the pretty ones alwaze end up costing me more.

Quote:

Originally Posted by aeroguy

Then again... How much extra gold is in the TT Sub vs Stainless?

Now this is very valid... actually. The TT Sub is worth more than the SS Submariner, but it's not merely worth the extra amount in materials (gold) that went into it.

I echoed you NKO...

mike · 2 March 2007, 06:36 AM

The LV was simply created to commemorate 50 years of the Submariner. It's not a limited edition piece. That implies a set number of watches made. Rolex chose to make the watch with the maxi-dial and a green insert (corporate color). For that they charge a few hundred more, that's all.
True, Rolex doesn't make as many LVs as the standard sub and if they do at some point discontinue the model it will probably be somewhat a collectable piece.
Yes they are a bit harder to get from an AD in some parts, but if one wants the watch they are readially available on several sales corners at attractive prices. My guess is that's because some bought into the hype of a "limited" edition and now want out.
Some of the prices I see from greys are just silly---for now. I like the maxi-dial--it's functional. I like the green insert--it's different.

When the day comes that the LV is no longer made(and it will come) I'd guess the total number produced will be around the number of Reds that were made.

tonelar · 2 March 2007, 08:12 AM

it's pretty and it looks good on a black Zulu...

The Hype is true... Rolex doesn't make as many 'cause it's not for everyone.

leopardprey · 2 March 2007, 08:20 AM

I am wearing my LV right now on a Olive Drab Zulu band.

A. Jacobs · 2 March 2007, 09:53 AM

I used to think the same thing, but I find myself wanting one more and more even though it may not be any more valuable than the 16610.

1 March 2007, 12:31 PM	#1
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	What's all this hype about the LV Sub? Hi guys, While I am a die-hard Rolex fan, I sometimes wonder what all this recent hype about the Green Bezel Sub is. I can understand that it's a solid, bullet-proof Submariner from Rolex with a beautiful case and very strong bracelet. But to pay such an over-the-top price for a GREEN bezel and a maxi dial with about 10 bucks of extra WG in it.....makes me wonder why we insist on being ripped off!! Just my 2 cents, guys. I love the watch, but IMHO it's realistically worth just about the same price as the SS Sub-date (16610). Cheers - JJ __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

1 March 2007, 12:46 PM	#2
montecristo "TRF" Member Join Date: Nov 2006 Real Name: Ken Location: New York Watch: 116234 DateJust Posts: 1,769	People are perfectly willing to pay above retail for things they deem exclusive and difficult to come by, just look at the SS daytona, people are willing to pay new TT Daytona price for a SS daytona. __________________ My Rolex reference books collection: The Rolex Report: An Unauthorized Reference Book For The Rolex Enthusiast Rolex Wristwatches: An Unauthorized History (Schiffer Book for Collectors) (Hardcover) Vintage Rolex Sports Models: A Complete Visual Reference & Unauthorized History (Hardcover)

1 March 2007, 12:54 PM	#3
mrbieler "TRF" Member Join Date: Nov 2006 Real Name: Jeff Location: Lost Angeles Watch: all about acrylic Posts: 683	I don't know JJ. Considering we pay as much as we do for watches purely due to marketing on Rolex's part (and the other high end guys too), questioning why someone would pay $XXXXX seems like an out of bounds question.... __________________ - Jeff Cursimus Cum Forfex

1 March 2007, 06:06 PM	#15
greenfan "TRF" Member Join Date: Dec 2006 Real Name: George Location: Athens Greece Watch: GMT II 16710 Coke Posts: 1,046	The green bezel submariner made me fall in love with ROLEX again!!!!! __________________ $C:\Documents and Settings\George.HOME\My Documents\My Pictures\Rolex$

1 March 2007, 06:21 PM	#16
Chris B "TRF" Member Join Date: Aug 2006 Location: Peterborough Posts: 9,631	it's worth it for the light-show,lol

1 March 2007, 01:09 PM	#4
Gaijin 2024 ROLEX DATEJUST41 Pledge Member Join Date: Feb 2007 Location: Japan Watch: ing your back. Posts: 16,179	I paid what I paid because that is what the AD asked for it. I did not know any better.

1 March 2007, 01:27 PM	#5
mikey "TRF" Member Join Date: Oct 2006 Location: USA Watch: Oysterdate 6694 Posts: 2,713	I guess if you got it flaunt it, but I learned early on that you don't have to pay a fortune to buy the same thing. I have never paid the kinda money quoted here for a Rolex Datejust. The only overhaul I ever had was the $75 I paid Monday after I got the call it was done. I purchased the watch knowing the movement was trashed. I am a happy camper.

1 March 2007, 02:35 PM	#9
aeroguy Member Join Date: Oct 2006 Location: Seattle Posts: 52	Then again... How much extra gold is in the TT Sub vs Stainless?

1 March 2007, 02:57 PM	#11
Arturo "TRF" Member Join Date: May 2005 Real Name: Arturo Location: Pacific Northwest Watch: Black GMT ll Posts: 1,271	AD's do not charge more than list to my knowlege. Flippers do but not AD's. I am friends with my AD and I get a call whenever there is anything new. I just have no desire to get a bunch of watches. I love having both the SUB and the wonderful GMT now, and someday will get a Date Just TOG. I like the maxidial of the Anniversary version. I doubt that they will produce it into perpetuity. My AD told me that you cannot just go and order a genuine green bezel unless it is associated with ownership of a genuine Kermit, so there is a degree of built in protection from dilution of the watch identity. I like the color green, and I had seen the watch on a guy in Portland some months ago, and I really liked it. Plus, I turned 50 on the same day that the Disneyland Hotel turned 50, and I think in the general time frame of the introduction of Kermit. Kermit the Frog turned 50 as well recently. So it all fits for me.

1 March 2007, 03:50 PM	#12
Solo118 2024 Pledge Member Join Date: Jan 2007 Location: USA Watch: Daytona Posts: 6,092	I feel the same JJ, I just didnt want to offend anybody If I loved the green bezel I would buy a Sub and an extra bezel, Even if it is aftermarket... As for the Maxi dial, Its great but is it worth that extra cash? I dont think so since the regular Sub is near perfect! What also bothers me about a LV is that they should have only made it for one year (on its 50th anniversary) and thats it, Imagine how much they would be worth and how rare it would be!

1 March 2007, 04:29 PM	#14
Alex Stylianou "TRF" Member Join Date: Jan 2007 Location: UK Posts: 1,785	hagg;e and see where you get

1 March 2007, 06:49 PM	#17
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,063	Well JJ you could put the same equation in to many many products including all high end watches today The value of a commodity like a watch or any high value or so called designer product.Truly the price is only what the market will bear,its that simple.And lets be honest about this myself don't think there was lot of the homage,and celebration of the anniversary of a watch that put Rolex ahead in sport watches in the first place.Rolex came up with a green bezel WOW, and they used a MAXI dial again WOW. Now the maxi dial is nothing new,been in Rolex watches in vintage for years. And the colour green has been associated with Rolex for donkeys years.So IMHO quite a poor show by Rolex to celebrate 50 years of the Rolex Sub in the first place, then to be asked to pay a premium price for it. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

1 March 2007, 08:30 PM	#18
leopardprey Banned Join Date: Nov 2006 Real Name: Chad Location: Around the world Watch: Panerai 233 Posts: 4,204	I bought my LV not for the green bezel, but for the Maxi dial. It would be nice if they stopped making the LVs, and then the price for one does increase as they become a collectors item. But, probably will not sell. Like the Maxi Dial and larger minute hand. I wold not pay above list for it though as many are. I am pretty happy with getting it a MSRP, no sales tax, and free shipping from an AD. We all have our opinion, I personnally do not care for the TT blue models (too 70s) or the models with diamonds (too bling), but many people do like them that is why Rolex makes them and sells them. Rolex makes a watch because people want to buy it, and diffferent people have different taste.

1 March 2007, 08:31 PM	#19
Alex Stylianou "TRF" Member Join Date: Jan 2007 Location: UK Posts: 1,785	beats me

1 March 2007, 11:17 PM	#20
roadcarver "TRF" Member Join Date: Aug 2006 Real Name: Vernon Location: C-a-n-a-d-a Watch: 16600 Posts: 5,641	It boils down to a simple answer - if you like it and you've got cash burning in your pockets, then go ahead! Similar questions can be asked of the Daytonas - people still buy them especially the leopard print ones __________________ I'm just a cook...

1 March 2007, 11:43 PM	#21
Remember2 "TRF" Member Join Date: Feb 2007 Real Name: Claus Location: Denmark Posts: 294	...then again - why do some pay a zillion $$$ for diamonds...when it's really only stones?!? Seriously, I guess the LVs sell for the same reason as diamonds do...they are very beautiful, and rare Last edited by Remember2; 2 March 2007 at 02:48 AM..

1 March 2007, 11:54 PM	#22
capoots Member Join Date: Jan 2007 Real Name: Chris Location: NJ Watch: LV Posts: 91	I purchased the LV because I always wanted the SS Sub w/date. The green bezel gave that look a different twist. Some people can say the black on black is "classic" but others can say its "common". I think there is a reality that some people are missing. Its not so much that the LV is a special anniversary addition, because its not, but the reality is that it is harder to get and its not as common as the black bezel. That is a reality. So if you take the fact that it is harder to come by, it is not as "common" as the black bezel and the green with black and stainless is actually a very desirable look for some and it happens to also have the maxi dial, people will choose to go that extra mile to have it. I did not pay above retail for it.

2 March 2007, 01:02 AM	#23
sinbad "TRF" Member Join Date: Jan 2007 Location: Midwest U.S. Posts: 164	I am on the same page with capoots. I didn't set out to buy the LV. The price was about $200 more than standard black bezel sub. The AD was giving the same discount to me for any SS sports watch I selected. I think the maxi dial and larger hands won me over on that day. The green bezel simply gives some extra color making it smile at more on that purchase day. The maxi dial doesn't look maxi any more - just normal.

2 March 2007, 02:42 AM	#24
puffnmo Member Join Date: Feb 2007 Location: Los Angeles Posts: 848	An AD that I visit frequently offered me an LV 10 days ago at $5500.-, and they are a Rolex dealer. I passed, then a few days later thought maybe I should have bought it. Went back, and it had been sold. They told me that they will get "some more" in soon, but have a waiting list. After a moment the nice lady said "Well, it's not that long a list. If you want one I will reserve it for you". I have been offered at least 6 LV's over the past 2 years, at prices ranging from 5,500 to 6800. Why don't I buy one? I love the way they look, I admire the watch. But I am not passionate enough about it to pull the trigger... Larry.

2 March 2007, 06:36 AM	#27
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	The LV was simply created to commemorate 50 years of the Submariner. It's not a limited edition piece. That implies a set number of watches made. Rolex chose to make the watch with the maxi-dial and a green insert (corporate color). For that they charge a few hundred more, that's all. True, Rolex doesn't make as many LVs as the standard sub and if they do at some point discontinue the model it will probably be somewhat a collectable piece. Yes they are a bit harder to get from an AD in some parts, but if one wants the watch they are readially available on several sales corners at attractive prices. My guess is that's because some bought into the hype of a "limited" edition and now want out. Some of the prices I see from greys are just silly---for now. I like the maxi-dial--it's functional. I like the green insert--it's different. When the day comes that the LV is no longer made(and it will come) I'd guess the total number produced will be around the number of Reds that were made.

2 March 2007, 08:12 AM	#28
tonelar "TRF" Member Join Date: Dec 2006 Real Name: Tony Location: san francisco Watch: Seadweller Posts: 1,368	it's pretty and it looks good on a black Zulu... The Hype is true... Rolex doesn't make as many 'cause it's not for everyone. __________________ It's a rarity that something popular is actually right... Wear 'em with PRIDE, y'all. Last edited by tonelar; 3 March 2007 at 01:16 PM..

2 March 2007, 08:20 AM	#29
leopardprey Banned Join Date: Nov 2006 Real Name: Chad Location: Around the world Watch: Panerai 233 Posts: 4,204	I am wearing my LV right now on a Olive Drab Zulu band.

2 March 2007, 09:53 AM	#30
A. Jacobs "TRF" Member Join Date: Dec 2006 Real Name: Andrew Location: Ohio Watch: SS Sub Date 16610 Posts: 629	I used to think the same thing, but I find myself wanting one more and more even though it may not be any more valuable than the 16610. __________________ Rolex Submariner 16610 "Never underestimate the predictability of stupidity."

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