Why do so many people dislike Panerai's?

[Voss]

I've just been browsing the web and finding a lot of people disliking panerai's saying they aren't real watches, how they will end up dying out because it is just a trend/fad etc etc. I find myself laughing at some of the responses saying that other brands are far more superior then Panerai because they use ETA's movements. I know that Panerai decorates the ETA movements that are put in there watches but, I have been told ETA movements that are decorated by Panerai are movements that are just as reliable as most in-house movements.

I am fairly new to Panerai's and recently bought a 297 :). Just wondering if the Panerai folks here can shed some light on why these people would say such things of a watch company that has so much history ? O_o