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Old 23 June 2011, 08:34 AM   #1
schwartz914
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Panerai

So i own a couple watches. I just purchased the Millgauss GV and I thought i might part with my PAM 104 K series. The resale on the watch looks like its not as much as i hoped. Is panerai not a popular as it once was? are they easier to get now? let me know
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Old 23 June 2011, 09:33 AM   #2
B. Doggy
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Well your question is a bit ambiguous, however I can hopefully shed a little light on it for you. Firstly, Panerai produces far fewer pieces than most of the manufacturers at around 50,000 per year, namely Rolex. This number is probably about right given demand and keeping their prices where they want to be and where they're going (i.e., supply). It's still a relatively new brand that's available to civilians. Secondly, and given any reference being "hard to get" is dependent on, well, the reference. Your 104 is produced in a relatively higher quantity that some. It's a great watch in all regards but one that anybody can honestly find on the open market. In all though, a guy wanting any specific Panerai watch can likely find it if he looks hard enough in the current conditions. Might take a little time, but I feel most models can me had with enough tenacity.

Hope that helps! BTW- PAM's hold their value pretty darn well and are on par if not above the likes of Rolex. Not sure what you paid and what you were expecting to get though.

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Old 23 June 2011, 10:10 AM   #3
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Quote:
Originally Posted by schwartz914 View Post
So i own a couple watches. I just purchased the Millgauss GV and I thought i might part with my PAM 104 K series. The resale on the watch looks like its not as much as i hoped. Is panerai not a popular as it once was? are they easier to get now? let me know
It is all depending on the model and how you time it. I can tell you if I sold any of my three Panerai, I'd be making money on all of them.

Now, if you bought new from and AD or boutique, yeah, you are going to lose some, especially on the 104.

So, how did you buy?
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Old 23 June 2011, 10:34 AM   #4
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Yeah the 104 is more in circulation as compared to other models, hence probably making the resale price from the owner's point of view, less interesting. And to my knowledge, it is not as sought after as say.. A 000.. But if you bought it preowned you shouldnt be taking too huge of a loss.
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Old 23 June 2011, 11:25 AM   #5
karmatp
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You will probably do better on it than your GV, unless you bought your GV right.

Panerai resale is fantastic, I think it's better than Rolex.
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Old 23 June 2011, 11:44 AM   #6
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I agree that Pam holds it value well, if not better than most other brands that I know of..even rolex IMO

Value is subjective and it certainly varies with the model despite being under the same brand. I had sold my discontinued omega SMP chrono after owning for 10yrs and my losses was very minimal, I sold my DSSD, which I had it new for 9months and I lost more.

Now I got a pam001 which Im loving it and looking to acquired another piece which will hold its value as well.

Value is like economics, it all depends on buyer/seller, demand/supply....I certainly love the fact Pam has lesser production and it seems to have a soul IMO.

It may not have the strongest of all history in horology but the rest of the watch does make up for it IMO. For one, I love the base design.

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Old 23 June 2011, 12:27 PM   #7
schwartz914
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I bought it from a AD new but at 20% off
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Old 23 June 2011, 12:57 PM   #8
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Yeah, buying new always pays the price. Same with Rolex. You shouldn't be losing too much however. I think with a K you should have gotten it at the pre-price increase. Are you really losing that much?
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Old 23 June 2011, 09:40 PM   #9
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You're generally more likely to lose than gain money on any watch. I would say that most non-LE PAMs are going to lose money to a non-dealer (keep in mind your price to market is going to be lower because you lack the reputation, market reach, etc of a dealer), unless your original purchase was 35% or more below retail. That's still pretty good in my experience because most other brands percentage discount need to be even higher!

There are certainly exceptions like PAM 190, but you have to know the models that are covetted by the collector and bet that it continues to be desired. Oh, and striking a good deal doesn't hurt in this case either.
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