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Saminla · 28 November 2011, 04:32 AM

Leading the way at over $40 million spend in 2010... More than twice the next big spender (Breitling)... Do our decision to own/desire a Rolex influenced by it's media exposure? Check out the list on watch times.

http://www.watchtime.com/rolex-leads...ertising-list/

bayerische · 28 November 2011, 04:41 AM

I buy Rolex because of the design/looks and heritage.

BNA/LION · 28 November 2011, 04:45 AM

I have been seduced by Rolex all my life. The Brand has true iconic designs, quality and stands the test of time, pun intended.

crew · 28 November 2011, 04:50 AM

Breitling is a surprise at #2; at least to me. I don't recall ever seeing their ads.
Omega surprises me in that they are all the way down at #7. Seems like I see more of them than the spend would indicate. Of course I may be confusing product placement with advertising.
On the other hand, Tag is no surprise at all.

acce1999 · 28 November 2011, 05:01 AM

Quote:

Originally Posted by Saminla

Leading the way at over $40 million spend in 2010... More than twice the next big spender (Breitling)... Do our decision to own/desire a Rolex influenced by it's media exposure? Check out the list on watch times.

http://www.watchtime.com/rolex-leads...ertising-list/

Yes. Since I first saw their ads in NG in the 1970s.

capote · 28 November 2011, 05:08 AM

I like the old tool watch ads from Rolex and Telly Savalas hand on the DD ad, clever and interesting ads. The "live for greatness" and some tennis/golf/whatever player does nothing for me.

Art 1 · 28 November 2011, 05:11 AM

It would be interesting how much advertising goes into each dollar of sales. For instance, Rolex spends roughly 10 times more than PP on advertising, but PP probably spends more per dollar in sales. If you know what I mean.

Art 1 · 28 November 2011, 05:11 AM

Quote:

Originally Posted by crew

Breitling is a surprise at #2; at least to me. I don't recall ever seeing their ads.
Omega surprises me in that they are all the way down at #7. Seems like I see more of them than the spend would indicate. Of course I may be confusing product placement with advertising.
On the other hand, Tag is no surprise at all.

Around here there are Breilting billboard all over the place.

316lad · 28 November 2011, 05:11 AM

I'm not being seduced - I'm going willingly headlong into the lust and romance of Rolex ownership.

warrior · 28 November 2011, 05:17 AM

Absolutely we are being seduced! : ) Rolex= Almost twice the amount of advertising compared to the next brand Breitling here in the U.S.

goldminer · 28 November 2011, 05:22 AM

I remember a few years ago that Rolex were reported as the best selling brand in the USA by value; now did they get there by spending a lot on advertising or do they spend a lot on advertising because they are #1 !

Watchonisto · 28 November 2011, 05:23 AM

Quote:

Originally Posted by Saminla

Leading the way at over $40 million spend in 2010... More than twice the next big spender (Breitling)... Do our decision to own/desire a Rolex influenced by it's media exposure? Check out the list on watch times.

http://www.watchtime.com/rolex-leads...ertising-list/

Interesting article, no I'm not influenced by ads.

Keeperoftime · 28 November 2011, 05:26 AM

I collect vintage. So, perhaps the historic attributes but not the ad in Robb Report lol.

GradyPhilpott · 28 November 2011, 05:29 AM

I rarely if ever see a Rolex commercial.

I certainly don't see them now that I've unplugged my TV.

I will admit to having been seduced by Rolex watches and the incredible history of the Rolex brand and the genius of Hans Wilsdorf.

28 November 2011, 04:45 AM	#3
BNA/LION 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Larry Location: San Diego, CA Watch: ROLEX Posts: 25,654	I have been seduced by Rolex all my life. The Brand has true iconic designs, quality and stands the test of time, pun intended. __________________ ✦ 28238 President DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ 126710 BLRO GMT-Master II ✦ NEXT-->? ⛳ Hole In One! 10/3/19 DMCC 5th hole, par 3, 168 yards w/ 4-Iron.

28 November 2011, 05:26 AM	#13
Keeperoftime "TRF" Member Join Date: Apr 2009 Real Name: Jeremy Location: Louisiana Watch: Rolex Posts: 2,732	I collect vintage. So, perhaps the historic attributes but not the ad in Robb Report lol. __________________ As a man is, so he sees. As the eye is formed, such are its powers. William Blake

28 November 2011, 05:29 AM	#14
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK047 Posts: 34,460	I rarely if ever see a Rolex commercial. I certainly don't see them now that I've unplugged my TV. I will admit to having been seduced by Rolex watches and the incredible history of the Rolex brand and the genius of Hans Wilsdorf. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

28 November 2011, 04:32 AM	#1
Saminla "TRF" Member Join Date: Nov 2011 Location: Los angeles Posts: 38	Are we being seduced by Rolex advertisements? Leading the way at over $40 million spend in 2010... More than twice the next big spender (Breitling)... Do our decision to own/desire a Rolex influenced by it's media exposure? Check out the list on watch times. http://www.watchtime.com/rolex-leads...ertising-list/

28 November 2011, 04:41 AM	#2
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	I buy Rolex because of the design/looks and heritage. __________________ Yeah, well, you know, that's just, like, your opinion, man.

28 November 2011, 04:50 AM	#4
crew "TRF" Member Join Date: Mar 2009 Real Name: John Location: Rochester/Naples Watch: Pepsi Posts: 18,307	Breitling is a surprise at #2; at least to me. I don't recall ever seeing their ads. Omega surprises me in that they are all the way down at #7. Seems like I see more of them than the spend would indicate. Of course I may be confusing product placement with advertising. On the other hand, Tag is no surprise at all.

28 November 2011, 05:08 AM	#6
capote "TRF" Member Join Date: Oct 2010 Real Name: Daniel Location: Sweden Watch: 16570 Posts: 7,315	I like the old tool watch ads from Rolex and Telly Savalas hand on the DD ad, clever and interesting ads. The "live for greatness" and some tennis/golf/whatever player does nothing for me.

28 November 2011, 05:11 AM	#7
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	It would be interesting how much advertising goes into each dollar of sales. For instance, Rolex spends roughly 10 times more than PP on advertising, but PP probably spends more per dollar in sales. If you know what I mean.

28 November 2011, 05:11 AM	#9
316lad "TRF" Member Join Date: Oct 2011 Location: UK Posts: 1,642	I'm not being seduced - I'm going willingly headlong into the lust and romance of Rolex ownership.

28 November 2011, 05:17 AM	#10
warrior "TRF" Member Join Date: Feb 2009 Location: massachusetts Watch: Explorer Posts: 1,692	Absolutely we are being seduced! : ) Rolex= Almost twice the amount of advertising compared to the next brand Breitling here in the U.S.

28 November 2011, 05:22 AM	#11
goldminer Member Join Date: Jan 2010 Real Name: John Location: London, England Watch: 5513 Posts: 278	I remember a few years ago that Rolex were reported as the best selling brand in the USA by value; now did they get there by spending a lot on advertising or do they spend a lot on advertising because they are #1 !

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