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NYMike · 30 March 2012, 08:25 AM

Hi All,

I was in Tourneau today here in NYC looking at a few of the more recent models.

The new subs were going for $8,000 (MSRP). The sales rep indicated that within a few months it would go up about 10% to $8,800. While I love rolexes and have 4, somehow I just get the feeling the prices are rising too quickly.

Now I know the market dictates the prices, but at what point do you say - it's too expensive?

Oyster Junkie · 30 March 2012, 08:26 AM

That is what happens when the US Dollar is losing value due to inflation.

horseco · 30 March 2012, 08:28 AM

Rolex no longer relies on US sales, Asia now dictates prices on many luxury goods... for now...

NYMike · 30 March 2012, 08:30 AM

Quote:

Originally Posted by Oyster Junkie

That is what happens when the US Dollar is losing value due to inflation.

Well it's down 30% against the CHF over the last 5 years, but the prices have nearly doubled in that time.

VetteBandit · 30 March 2012, 08:30 AM

8k seems like a tall glass for a sub. I don't see the value compared to the GMTc.

Just my thoughts.

NYMike · 30 March 2012, 08:31 AM

Quote:

Originally Posted by VetteBandit

8k seems like a tall glass for a sub. I don't see the value compared to the GMTc.

Just my thoughts.

It was a sub Ceramic.

Adam K. · 30 March 2012, 08:33 AM

Quote:

Originally Posted by Oyster Junkie

That is what happens when the US Dollar is losing value due to inflation.

Yep.

dddrees · 30 March 2012, 08:40 AM

When they stop selling them.

Sales Reps don't know when this will happen, only Rolex knows.

What you can count on though is that they will always go in one direction and it will eventually happen somtime again, and again, and again. Up!!!

J. Alan · 30 March 2012, 08:45 AM

Quote:

Originally Posted by Oyster Junkie

That is what happens when the US Dollar is losing value due to inflation.

Wrong! U.S. dollar tanking because the Feds are up to their ying yang in debt, so U.S. buck is no longer attractive as it used to be. Gold is King and the Swiss Franck is hot!!

Inflation is actually quite low right now which is good for Interest rates which will remain low unless inflation gets out of hand.

J. Alan

FeelingTheBlues · 30 March 2012, 08:48 AM

They aren't expensive as long as you believe the watch is worth it. Once your bank account is more important to you than a Rolex then you know the price is too high.

capote · 30 March 2012, 08:57 AM

Quote:

Originally Posted by dddrees

When they stop selling them.

+1.

And not a day sooner

Boothroyd · 30 March 2012, 09:14 AM

I have no idea where I fit on the US customer continuum for Rolex, but having gotten my first at an AD for $6K out the door, the current pricing of $7750 to $8000 for a second plus tax(EXP II/SUB/GMT) is the threshold where I would call it day, and move on. One man's opinion (and pocketbook).

Boothroyd · 30 March 2012, 09:18 AM

Should have read..."above current pricing" above. Sorry.

77T · 30 March 2012, 09:20 AM

Any price is too high for those who can ill afford such luxury...

No price is too high for those with cash to burn...

I'm somewhere in-between the two poles

ltdsands · 30 March 2012, 09:46 AM

I don't believe there is a price increase this year yet. The new prices would be for the new watches introduced at Baselworld. There was an increase in the dealers cost from Rolex that was introduced to discourage dealer discounting.

NYMike · 30 March 2012, 10:55 AM

Quote:

Originally Posted by 77T

Any price is too high for those who can ill afford such luxury...

No price is too high for those with cash to burn...

I'm somewhere in-between the two poles

As are most - but you end up seeing the watches (new) all over the net at discounted prices off the MSRP. The only one going for more is the Daytona SS.

Dr. Robert · 30 March 2012, 11:04 AM

2 words.......pre-owned.

gwalker · 30 March 2012, 11:07 AM

Rolexes are expensive but I'm buying a AP ROO Chrono in steel that's $30k in a month or two. I'll get a nice discount but it still puts a SS watch around the solid gold Rolex prices. I'd rather pay $25k for a SS AP or PP than a gold Rolex I personally think Rolex is going to price themselves out of their target market. I love Rolex and while still a decent deal for what you get they are getting too expensive.

Art 1 · 30 March 2012, 11:10 AM

Not sure I'll buy a new Rolex again.

andrew79 · 30 March 2012, 11:14 AM

it will still sell like hot cakes....

InTime · 30 March 2012, 11:16 AM

rolex is losing ground in china. yes u read right. still a major player but losing market share to omega and other brands like cartier and patek.

oneillba · 30 March 2012, 11:29 AM

I'd like to buy new, but I am not sure that I could afford it.

MortgageGuy · 30 March 2012, 11:29 AM

As long as I can still afford them I will continue to buy no matter what the price is for now

GradyPhilpott · 30 March 2012, 01:07 PM

ADs tell everyone who walks through the door that there is a pending price increase and while that is technically correct, it is not a given.

Recent history suggests that there will be one this year, but there was not one last fall when every AD clerk in the country was warning customers left and right.

People keep pushing Rolex to upgrade this or that or make this or that bigger or shinier and when Rolex does so and raises the prices to reflect those things, people are quick to say that Rolex is pricing themselves out of the market.

Currency values do have quite an influence and if you don't follow such things, then some increases will seem to be completely arbitrary, when in fact they are not.

Some here have said that the dollar is weakening, but I have been reading lately that it is strengthening, which of course always worries those who make there living through exports.

It seems that regardless which direction Rolex or the currency goes, there are those who are pleased and there are those who are displeased.

Are Rolex watches too expensive? It depends on who's asking.

George Ab · 30 March 2012, 03:02 PM

I quit buying when the Submariner went over $500.

Thanks to Sheldon the Rolex price evolution: http://minus4plus6.com/PriceEvolution.htm

dayttona · 30 March 2012, 03:46 PM

Quote:

Originally Posted by J. Alan

Wrong! U.S. dollar tanking because the Feds are up to their ying yang in debt, so U.S. buck is no longer attractive as it used to be. Gold is King and the Swiss Franck is hot!!

Inflation is actually quite low right now which is good for Interest rates which will remain low unless inflation gets out of hand.

J. Alan

Wrong. Inflation is the expansion of money supply. Prices going up is one of the effects of inflation, not inflation itself. US dollar is not as attractive as it used to be because the US is not a 'Net Exporter' any longer. It is an economy based on consumption, and that runs up debts.
All the Fed does every time there is a problem is print money. Which = Inflation.

pietermann · 30 March 2012, 03:54 PM

The classic salesman tric... Buy NOW because in a "few" months the price will go up.

NYMike · 31 March 2012, 12:09 AM

Quote:

Originally Posted by pietermann

The classic salesman tric... Buy NOW because in a "few" months the price will go up.

It's kind of sad that Tourneau sales associates would act like used Chevy dealers.

SaddleSC · 31 March 2012, 12:34 AM

Quote:

Originally Posted by MortgageGuy

As long as I can still afford them I will continue to buy no matter what the price is for now

100% Agree.

stusrt · 31 March 2012, 12:50 AM

Quote:

Originally Posted by NYMike

Now I know the market dictates the prices, but at what point do you say - it's too expensive?

as long as we pay these crazy prices - Rolex will keep raising them.

I think Breitling and Omega hit a ceiling on their pricing -
the popular Planet Ocean is pushing $7k which priced out their market, and the new Chronomat B01 is $9k - pushing it past the Rolex SS watches.
A breitling AD told me he is pissed about the pricing of the new B01's because he can't sell them at that price, even with a discount. He used to sell tons of the Chrono's at $5-$6k

When Rolex hits that ceiling - maybe they will cool out on the price increases?
Maybe not....

30 March 2012, 08:25 AM	#1
NYMike "TRF" Member Join Date: Sep 2011 Real Name: Michael Location: NYC Watch: 16610,1675, 116518 Posts: 363	How Much is too much for a rolex? Prices going up! Hi All, I was in Tourneau today here in NYC looking at a few of the more recent models. The new subs were going for $8,000 (MSRP). The sales rep indicated that within a few months it would go up about 10% to $8,800. While I love rolexes and have 4, somehow I just get the feeling the prices are rising too quickly. Now I know the market dictates the prices, but at what point do you say - it's too expensive?

30 March 2012, 08:30 AM	#5
VetteBandit "TRF" Member Join Date: Dec 2009 Real Name: JP Location: USA Watch: All of them! Posts: 917	8k seems like a tall glass for a sub. I don't see the value compared to the GMTc. Just my thoughts. __________________ ********************************* "Eveyone has a plan until they get punched in the face." Instagram: @30threejosh

30 March 2012, 08:40 AM	#8
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	When they stop selling them. Sales Reps don't know when this will happen, only Rolex knows. What you can count on though is that they will always go in one direction and it will eventually happen somtime again, and again, and again. Up!!! __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

30 March 2012, 08:48 AM	#10
FeelingTheBlues "TRF" Member Join Date: Sep 2011 Real Name: Carl Location: Always moving Watch: If you wish... Posts: 22,039	They aren't expensive as long as you believe the watch is worth it. Once your bank account is more important to you than a Rolex then you know the price is too high. __________________ Mon corps c'est un pays en guerre sur l'point d'finir, Le général de l'armée de terre s'attend au pire, J'ai faim, j'ai frette, je suis trop faible pour me lever debout, On va hisser le drapeau blanc un point c'est tout. - André Fortin

30 March 2012, 09:14 AM	#12
Boothroyd 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Daniel Location: Minneapolis, MN Watch: Wilsdorf(s) Posts: 10,258	I have no idea where I fit on the US customer continuum for Rolex, but having gotten my first at an AD for $6K out the door, the current pricing of $7750 to $8000 for a second plus tax(EXP II/SUB/GMT) is the threshold where I would call it day, and move on. One man's opinion (and pocketbook). __________________ Explorer 214270 MK I/Datejust II Black 116300/Tudor Heritage Black Bay Black 79220N

30 March 2012, 08:26 AM	#2
Oyster Junkie Banned Join Date: Oct 2011 Real Name: Barry Location: Yosemite Nat.Park Watch: Idiot Savant Posts: 731	That is what happens when the US Dollar is losing value due to inflation.

30 March 2012, 08:28 AM	#3
horseco "TRF" Member Join Date: Jan 2011 Real Name: Anthony Location: North Jersey Watch: Daytona 116528 Posts: 3,426	Rolex no longer relies on US sales, Asia now dictates prices on many luxury goods... for now...

30 March 2012, 09:18 AM	#13
Boothroyd 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Daniel Location: Minneapolis, MN Watch: Wilsdorf(s) Posts: 10,258	Should have read..."above current pricing" above. Sorry. __________________ Explorer 214270 MK I/Datejust II Black 116300/Tudor Heritage Black Bay Black 79220N

30 March 2012, 09:20 AM	#14
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,017	Any price is too high for those who can ill afford such luxury... No price is too high for those with cash to burn... I'm somewhere in-between the two poles __________________ Does anyone really know what time it is?

30 March 2012, 09:46 AM	#15
ltdsands Member Join Date: Jan 2012 Location: Ontario, Canada Watch: Explorer Posts: 57	I don't believe there is a price increase this year yet. The new prices would be for the new watches introduced at Baselworld. There was an increase in the dealers cost from Rolex that was introduced to discourage dealer discounting.

30 March 2012, 11:04 AM	#17
Dr. Robert 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 64,291	2 words.......pre-owned. __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

30 March 2012, 11:07 AM	#18
gwalker "TRF" Member Join Date: Jul 2011 Real Name: Gunter Location: AL/NJ Watch: DSSD; 116610LN Posts: 5,509	Rolexes are expensive but I'm buying a AP ROO Chrono in steel that's $30k in a month or two. I'll get a nice discount but it still puts a SS watch around the solid gold Rolex prices. I'd rather pay $25k for a SS AP or PP than a gold Rolex I personally think Rolex is going to price themselves out of their target market. I love Rolex and while still a decent deal for what you get they are getting too expensive.

30 March 2012, 11:10 AM	#19
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	Not sure I'll buy a new Rolex again.

30 March 2012, 11:14 AM	#20
andrew79 "TRF" Member Join Date: Apr 2010 Real Name: Andrew Location: Indonesia Watch: Rolex Posts: 2,277	it will still sell like hot cakes.... __________________ Baume & Mercier Riviera Rolex GMT II c, DJ 116234, Sub 16610, EXP 2 16570 Panerai 111 , 232

30 March 2012, 11:16 AM	#21
InTime Banned Join Date: Nov 2011 Location: BermudaAntarctica Posts: 892	rolex is losing ground in china. yes u read right. still a major player but losing market share to omega and other brands like cartier and patek.

30 March 2012, 11:29 AM	#22
oneillba "TRF" Member Join Date: Apr 2008 Real Name: Brian Location: Hamilton, MI USA Watch: My beloved TT DJ Posts: 3,831	I'd like to buy new, but I am not sure that I could afford it. __________________ My Trusty TT DJ

30 March 2012, 11:29 AM	#23
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	As long as I can still afford them I will continue to buy no matter what the price is for now __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

30 March 2012, 01:07 PM	#24
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK047 Posts: 34,460	ADs tell everyone who walks through the door that there is a pending price increase and while that is technically correct, it is not a given. Recent history suggests that there will be one this year, but there was not one last fall when every AD clerk in the country was warning customers left and right. People keep pushing Rolex to upgrade this or that or make this or that bigger or shinier and when Rolex does so and raises the prices to reflect those things, people are quick to say that Rolex is pricing themselves out of the market. Currency values do have quite an influence and if you don't follow such things, then some increases will seem to be completely arbitrary, when in fact they are not. Some here have said that the dollar is weakening, but I have been reading lately that it is strengthening, which of course always worries those who make there living through exports. It seems that regardless which direction Rolex or the currency goes, there are those who are pleased and there are those who are displeased. Are Rolex watches too expensive? It depends on who's asking. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

30 March 2012, 03:02 PM	#25
George Ab "TRF" Member Join Date: Aug 2009 Real Name: George Location: Seattle Watch: One of Them Posts: 6,924	I quit buying when the Submariner went over $500. Thanks to Sheldon the Rolex price evolution: http://minus4plus6.com/PriceEvolution.htm __________________

30 March 2012, 03:54 PM	#27
pietermann Member Join Date: Feb 2012 Real Name: Pieterjan Location: Belgium Posts: 193	The classic salesman tric... Buy NOW because in a "few" months the price will go up.

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