Watches adn advertising: an interesting article

[Engi]

Hi all,

I want to share with you an interesting article relevant to watch companies and advertising policy.

Ciao

Engi


http://www.watchtime.com/wristwatch-...n-dollar-club/

[Dan Pierce]

Interesting read, Engi. Thanks for sharing.
dP

[dddrees]

I find the directions Patek and Omega are taking to be very interesting.


I would have expected Omega to do better, and very surprised Patek is doing so much.

Thanks for sharing.

[warrior]

In the U.S, Omega is a "hidden gem" and well kept secret. Of course, watch enthusiasts are different and more in the know. But, anyone wondering why the Omega brand has less cachet than Rolex ( while offering similar quality) here can simply take a look at the advertising stats. Rolex spends what? Almost 5X more? Wow....

Originally Posted by dddrees

I find the directions Patek and Omega are taking to be very interesting.


I would have expected Omega to do better, and very surprised Patek is doing so much.

Thanks for sharing.

[dddrees]

Originally Posted by warrior

In the U.S, Omega is a "hidden gem" and well kept secret. Of course, watch enthusiasts are different and more in the know. But, anyone wondering why the Omega brand has less cachet than Rolex ( while offering similar quality) here can simply take a look at the advertising stats. Rolex spends what? Almost 5X more? Wow....

Omega does seem to be doing real well in China right now however.

[warrior]

You're right...Asia is their primary market. For whatever reason, they don't care too much about marketing in the U.S.

Originally Posted by dddrees

Omega does seem to be doing real well in China right now however.

[novan3]

Fascinating read indeed... Scratches the horological itch in me to learn more about watch related stuff.

[texex91]

Interesting for Audemars Piguet to spend so little, vs some others. I agree with Dan, surprised at PP amount spent.

[MoBe]

Advertising dollars aren`t going to get me to buy an Omega with the Silicon balance spring or the Co-Axial escapement,I want to see reliable results from a movement before I spend my money on a brand and so far Omega innovations have not stood the test of time.

[gwalker]

Originally Posted by MoBe

Advertising dollars aren`t going to get me to buy an Omega with the Silicon balance spring or the Co-Axial escapement,I want to see reliable results from a movement before I spend my money on a brand and so far Omega innovations have not stood the test of time.

I get your point but the 8500 mvt will be around for a long time. I know it's somewhat different but what if this new parachrome ble hairspring starts failing in 10 years. I know a new movement always has the chance of issues but with all the computer technology and the improved manufacturing techniques I think almost every movement by a top watch company will be around for a very long time.