Rolex Monday 28th? 10:11:31 seconds ? How come??

[sond86]

I noticed when looking at Rolex site and catalogs everything I've seen out of a couple dozen the

Time is 10:11 31 seconds (am/pm???)
And day/date set to 28th monday

Even these Basel ceramic Daytona pics too.

[stockae92]

its the best hands position (balanced) to show off the dial :)

[psv]

And it sort of makes a smile, or at least an upward motion. All watch makers to the same.

[mtrunner]

And the 28 date is the date with the fullest number if that makes sense.

[Boothroyd]

Marketing research...most watch companies do the same thing. Here's a follow up question though: Do they manufacture the watches to come off the assembly line at that particular time? They must..otherwise how do they get wound watches to stop at that precise time with the crown closed?

[Boothroyd]

Oh, and it's 10:10:31, I believe.

[HERITAGE82]

Originally Posted by Boothroyd

Marketing research...most watch companies do the same thing. Here's a follow up question though: Do they manufacture the watches to come off the assembly line at that particular time? They must..otherwise how do they get wound watches to stop at that precise time with the crown closed?

X 2.....

[mtrunner]

The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

[SaddleSC]

Originally Posted by mtrunner

The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

I agree. I remember last year, after the ExpII42 was announced, that certain ADs had non-functioning "promotional models" that you could try on to get a feel for the look of the watch. These watches were set to 10:10:31 with 28 in the date window.

As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position.

[Boothroyd]

Originally Posted by mtrunner

The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

You caught me! I believe that is the answer.

[Lagunatic]

[Lmbeauleap]

Originally Posted by SaddleSC

As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position.

For the amature, get the shot all set up with the crown out at and set at 10:09. Screw the crown in and then just wait a minute to snap the picture.

[rossi46]

Originally Posted by SaddleSC

As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position.

Or, hack it at the exact time, then let the power reserve die down.

[TSW]

Originally Posted by stockae92

its the best hands position (balanced) to show off the dial :)

Exactly

[PanosI]

More photogenic and definitely am

[sond86]

This one isn't set right!

[brian8121]

Originally Posted by sond86

This one isn't set right!Attachment 281185
Attachment 281186

I guess if you consider that the seconds hand is the sub-dial at the 9 position, it is. The chrono seconds hand is off though.

[drockadam]

I noticed that too!!! In TAG, Patek Philippe catalogs as well!

[sond86]

Thanks everyone!

Looks like my questions answered!

10:10:31 seconds creates the smile pattern and without blocking the index 5 minute markers, 31 seconds sorta forms a tripod balance with the hour minute hand set.
The day date selection gives us full lettering effect

[azguy]

Originally Posted by stockae92

its the best hands position (balanced) to show off the dial :)

This.....

Originally Posted by mtrunner

And the 28 date is the date with the fullest number if that makes sense.

and this.....