"It's just a watch".

[East Bay Rider]

I recieved my SS GMT-Master II as a 15th wedding anniversary gift from my wife. I have worn it every day since.
The following monday afternoon at work I happened to be out in the shop and we were talking about the weekend, my anniversary, resturaunts etc. and I showed some of the people in my company's assembly area my new watch. While some were surprised and happy, others in the room exclaimed that "It's just a watch". I quickly explained that it is in fact a generous gesture of love and sacrifice from my wife. (Good cover - It's a cool watch.)
I also explained that it's a mini machine, lots of moving parts/springs, durable etc. but let's face it - most people don't get it. The argument is that a $20.00 watch will last a few years and then they just buy another $20.00 watch. In the end they spend less.
Maybe I shouldn't call them uninformed, just uninspired.

So...
Why do you have a Rolex and not a Timex?
Are you the only one in your circle wearing a Rolex and if so what is the reaction of those around you who just don't get it?
What is your line of work? Is a Rolex commonplace?