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gha · 3 November 2007, 02:57 PM

went to what they called a "Basel" show (sp) today at an AD in Vancouver Canada. Had some pretty funky looking models, along with quite a few new models that were kind of "old school" looking, with nice brown leather bands, tobbacco colored dials, etc. Some not too bad, some very "showy" with loads of diamonds and bling. Looks like Rolex is diversifying, trying to appeal to a wider, maybe younger market, while still keeping the traditional appeal to the Boomers as well. Looks to me like they may have hit the nail on the head, so to speak. Wider variation of styles, to appeal to more, still with the Rolex quality. I stll like the traditional Datejust & Sub, but I'm old, so this could be an excellent marketing move for Rolex, at just the right time. What do you think?
gha

SPACE-DWELLER · 3 November 2007, 09:58 PM

Quote:

Originally Posted by gha

What do you think?
gha

I think:

Automatic Art · 3 November 2007, 10:30 PM

I think it is a move in the right direction.

mike · 3 November 2007, 11:41 PM

Yep! Unlike some brands, Rolex has a way of updating references while maintaining a link with the past. While we may be beyond the days of the true "tool watch" we seem to be in the days of the "rugged" luxury watch, but the link continues.

3 November 2007, 02:57 PM	#1
gha "TRF" Member Join Date: Aug 2007 Real Name: gha Location: Canada Watch: Rolex DateJust Posts: 664	Basel Show in Vancouver, Canada went to what they called a "Basel" show (sp) today at an AD in Vancouver Canada. Had some pretty funky looking models, along with quite a few new models that were kind of "old school" looking, with nice brown leather bands, tobbacco colored dials, etc. Some not too bad, some very "showy" with loads of diamonds and bling. Looks like Rolex is diversifying, trying to appeal to a wider, maybe younger market, while still keeping the traditional appeal to the Boomers as well. Looks to me like they may have hit the nail on the head, so to speak. Wider variation of styles, to appeal to more, still with the Rolex quality. I stll like the traditional Datejust & Sub, but I'm old, so this could be an excellent marketing move for Rolex, at just the right time. What do you think? gha

3 November 2007, 10:30 PM	#3
Automatic Art Member Join Date: Sep 2007 Real Name: Derek Location: Smyrna, GA Watch: Solar G-Shock Posts: 35	I think it is a move in the right direction.

3 November 2007, 11:41 PM	#4
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	Yep! Unlike some brands, Rolex has a way of updating references while maintaining a link with the past. While we may be beyond the days of the true "tool watch" we seem to be in the days of the "rugged" luxury watch, but the link continues.

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