Swatch versus Rolex.

[TGF]

Good read.
http://www.europastar.com/europastar..._id=1002727893

[Tools]

Interesting..

Looks like Omega has a marketing scheme or two up their sleeves to rival anything Rolex has done..

[Paulie]

And they use a picture of Sumo when talking mostly about China.

Lots of watch branding during the Olympics. Great time to be into watches!

[haakon59]

Looks like Omega is expanding it's horizons rapidly in emerging markets. I didn't realize that Rolex had cancelled some of it's building projects--any word on this? I assume they cancelled it because of economic considerations.

[SPACE-DWELLER]

Originally Posted by Tools

Interesting..

Looks like Omega has a marketing scheme or two up their sleeves to rival anyting Rolex has done..

I agree.

Remember the line in the latest Bond movie?

"Nice watch!........Rolex??"

"OMEGA!"

[Scooby]

Originally Posted by haakon59

Looks like Omega is expanding it's horizons rapidly in emerging markets. I didn't realize that Rolex had cancelled some of it's building projects--any word on this? I assume they cancelled it because of economic considerations.

I don't think Rolex cancelled the projects. I think the word "terminated" is meant to be used as completed in the context of the article.

[Dan Pierce]

The Hayek's have done a great job with Swatch. Surpassing Rolex in a few years or even longer is a tall order. And remember, higher sales numbers does not necessarily translate into higher profile or status.
dP

[crimscrem]

Originally Posted by Dan Pierce

And remember, higher sales numbers does not necessarily translate into higher profile or status.
dP

absolutely the point I wanted to make. In fact, I think the higher the profile and numbers of watches sold by Omega will make Rolex that much more desirable.

[SPACE-DWELLER]

Originally Posted by crimscrem

absolutely the point I wanted to make. In fact, I think the higher the profile and numbers of watches sold by Omega will make Rolex that much more desirable.

Yes, that makes sense!

[East Bay Rider]

Originally Posted by Dan Pierce

...And remember, higher sales numbers does not necessarily translate into higher profile or status.
dP

I believe that it can have the opposite effect.

[Earl Camembert]

Now we know why Bond wears Omega, ass-hast forever.

[JBat]

That is one amazing looking female. Thank you for posting.

[SSD]

Money can't buy everything, it is true. But it comes close! Geez...

[Earl Camembert]

Originally Posted by JBat

That is one amazing looking female. Thank you for posting.

She belongs to Enrique. So if one has a growth on one's face it pays to have it cut off. Then Anna may sit between your legs too.


Or you can swim nude across Biscayne Bay to visit Anna. Then at your trial you can call her as a whitness.

The man accused of stalking Anna Kournikova has been judged mentally unfit to stand trial.

William Lepeska - who was caught naked outside the tennis babe's Miami mansion earlier this year - will now spend the next six months in a secure unit.

[DJF881]

I wonder how they measure sales. I can't imagine they calculate all the data on the prices actually paid at retail, or on which watches sold to ADs are sold and which sit in cases or safes. I wonder if the 2.2 billion Euro is Rolex's revenues, or if it is the retail price of the watches they ship each year.

If they calculate by the retail price of the watches they ship, then Omega would be at an advantage in meeting that goal on paper, since Omega watches are heavily discounted, and Omega would be chalking up a $4000 sale every time someone pays $2500 for a Planet Ocean.

[JBat]

Originally Posted by Earl Camembert

She belongs to Enrique. So if one has a growth on one's face it pays to have it cut off. Then Anna may sit between your legs too.


Or you can swim nude across Biscayne Bay to visit Anna. Then at your trial you can call her as a whitness.

She's still hot!

[East Bay Rider]

Mmmm Anna...
I heard she's pretty good at tennis too.
whatever...
Mmmm Anna.

[StanGMT]

I don't understand!! Whilst I do comprehend the Darwinian ethos of the commercial world (survival of the largest/fittest and all that), it seems a pity to me that Rolex even feels the need to compete with Swatch - Rolex could just aim to be the makers of the most exclusive and the best watches, rather than the seller of the biggest number of watches. Does Bentley compete with Nissan? Or do Swatch own the rights to a number of other exclusive brands?

Sorry if I've missed the point somewhere here - can somebody enlighten me, please?

(Incidentally, that original link was June 2006 - what has developed since then?)

Stan.

[rxgremlin]

I think Omega will be on equal terms with Rolex when the day comes that you can't walk into an AD and expect a substantial discount on a Seamaster. Until then, sorry Omega, but Rolex is king.

[hbbfam]

Still the same sticking point with me. Omega's service is poor. It has taken 14 weeks to get a regulation and service of a two year old GMT Seamaster. Apparently this is routine. I have not yet needed Rolex RCS but I haven't read of any of you having a similar problem with their service.

[Tools]

Originally Posted by StanGMT

I don't understand!! .......... Or do Swatch own the rights to a number of other exclusive brands?

..... - can somebody enlighten me, please?

Stan.

In addition to Swatch itself The Swatch Group includes:

. Breguet, Blancpain and Glashütte-Original hold strong positions at the very top end
. Léon Hatot, Jaquet-Droz, Omega, Longines, Rado and Union hold key positions in the luxury market
. Tissot, ck Calvin Klein, Certina, Mido, Hamilton and Pierre Balmain maintain a strong presence in the mid-range
..Swatch and Flik Flak hold a substantial share of the broad consumer segment
. Endura produces private-label watches

Until they merged with the SMH Company (Longines/Rado) in 1985 and two Swiss Giants formed the Swatch Group, The Omega/Tissot parent group, SSIH, also included Lemania (Lemania movements are still used in Speedys), Rayville, Lanco, Cortebert, Marc Favre and Hamilton.

[JBat]

Originally Posted by hbbfam

Still the same sticking point with me. Omega's service is poor. It has taken 14 weeks to get a regulation and service of a two year old GMT Seamaster. Apparently this is routine. I have not yet needed Rolex RCS but I haven't read of any of you having a similar problem with their service.

Where did you send your watch? Others have reported good service through Omega, but I've read of a few cases like yours, too.

[ldmarcht]

proves my point about the "new face of rolex" chick with the horse! ha ha

LM

[StanGMT]

Originally Posted by Tools

In addition to Swatch itself The Swatch Group includes:

. . . . . . . . . ..

Until they merged with the SMH Company (Longines/Rado) in 1985 and two Swiss Giants formed the Swatch Group, The Omega parent group, SSIH, also included Lemania (Lemania movements are still used in Speedys), Rayville, Lanco, Cortebert, Marc Favre and Hamilton.

Thanks, Larry - now I understand!!

[ldmarcht]

If we're giving Anna a hard time then...can we make a joke about "balls with fuzz on them"?

[Perdu]

Originally Posted by rxgremlin

I think Omega will be on equal terms with Rolex when the day comes that you can't walk into an AD and expect a substantial discount on a Seamaster. Until then, sorry Omega, but Rolex is king.

Omega know this and as they improve their marketing they will crank up their prices. We are already seeing it with the co-axle. Today an Omega is a really great deal; maybe not so in a few years.

[fear]

Well, Omega seems to be the rockstar brand nowadays endorsed by the likes of Craig and Kornikova. These watches reflect the younger set. Stuff like that--just like 1980s big hair/mullets--get old pretty quick.

[JBat]

I'm thinking Omega has been around way too long to qualify as a fad. For the most part the styling is solid and the watches are high quality. They're not going to go the way of the mullet, IMO.

[fear]

"I'm thinking Omega has been around way too long to qualify as a fad. For the most part the styling is solid and the watches are high quality. They're not going to go the way of the mullet, IMO."

Sure, Speedy Pro and various vintages: Seamaster 300m, Constellation. Classic, perennial.

Now the "Anakin" and "Darth Vader" Seamasters. Collectors like them I guess. Not my taste. Looks like something Mike Brady would design.

[f16570]

The more watches Omega produce will only force them into heavily discounting their product through the AD's.
There are only so many people who will buy the product so they will have to not only market aggressively, but also discount accordingly.
This will have the effect of pushing down residual values, so people will eventually see them as over priced trinkets. (Not my opinion on their watches)
Will Rolex really be concerned. I doubt it.
And another thing, the more Omegas we see the less likely it is that we shall see another Rolex, so this will only add to the exclusivety of the Rolex brand.