What do ADs typically know about new stock shipments from Rolex HQ?

[marshall b]

Hi all,

Does anyone know about the restocking process between ADs and Rolex? Do ADs request certain models and then Rolex decides what to send / not send their way?

I'd imagine evenly distributing popular models among ADs would be challenging. Thanks in advance.

-Marshall


Background for those who care:

I ordered a model that my hometown AD didn't have in inventory. The AD said they'd been in contact with Rolex HQ and were due that model soon. Estimate was 2-3 weeks, which has since expired.

When I called to check in, the rep said they were surprised when the most recent shipment was a DJII rather than my model. I'm not particularly concerned by the wait, but was curious about her surprise at which models came in a given shipment.

[adamlea]

This might be a good question to post in the Ask an Insider - Round 2 thread.