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TimeToWatch · 27 March 2014, 02:44 AM

With the release of the SD4000 what are everyone's thoughts on Rolex's plans for the DSSD?

Seems a bit much to have the sub, SD, and DSSD in their lineup...

If they discontinue the DSSD, we're looking at quite a rare piece...

Cru Jones · 27 March 2014, 02:45 AM

discontinued? no.

they surely are scaling back production, though.

Art 1 · 27 March 2014, 02:46 AM

Quote:

Originally Posted by aschneid

With the release of the SD4000 what are everyone's thoughts on Rolex's plans for the DSSD?

Seems a bit much to have the sub, SD, and DSSD in their lineup...

If they discontinue the DSSD, we're looking at quite a rare piece...

Yes we would be. I have only seen 3 or 4 in the wild.

JJL · 27 March 2014, 02:47 AM

Theyd be crazy to get rid of it. There is definitely a target audience for this watch just based on it's size alone. Many people that don't care for Rolexes due to their mostly 40mm offerrings love and own this watch.

With that being said, it's too big for me.

TimeToWatch · 27 March 2014, 02:48 AM

Quote:

Originally Posted by JJL

Theyd be crazy to get rid of it. There is definitely a target audience for this watch just based on it's size alone. Many people that don't care for Rolexes due to their mostly 40mm offerrings love and own this watch.

With that being said, it's too big for me.

Good point, a good first Rolex for any Breitling or Panerai converts

MortgageGuy · 27 March 2014, 02:58 AM

I don't see a discontinuation either, just another option IMO

SeamasterGMT · 27 March 2014, 03:00 AM

No. It is their top of the range dive watch. It gets a double page spread in the catalog. Two years of R&D for 5 years of sales?

capote · 27 March 2014, 03:06 AM

There is a market for the DSSD for sure.

14060m · 27 March 2014, 03:17 AM

DSSD will live

JP Chestnut · 27 March 2014, 03:26 AM

Quote:

Originally Posted by JJL

Theyd be crazy to get rid of it. There is definitely a target audience for this watch just based on it's size alone. Many people that don't care for Rolexes due to their mostly 40mm offerrings love and own this watch.

With that being said, it's too big for me.

I agree. It's the Rolex for the guy who's first nice watch was a PAM.

SubGunner · 27 March 2014, 03:40 AM

I'm sure sales will really dwindle when a buyer tries on both in-store. And don't forget the group of DSSD owners that wanted an updated SD instead of a Sub, so they settled on the DSSD after the original SD was discontinued. I would also wager there will be some DSSD trades happening for the SD.

IAN1 · 27 March 2014, 03:41 AM

DSSD is Rolex's version of the Bugatti Vayron. It's an engineering marvel and tour de force.

GradyPhilpott · 27 March 2014, 03:43 AM

Now that the SD 4000 is out, the DSSD will fill a niche for the ostentatious crowd until the big watch trend fades and it still might hang on.

I was really skeptical that we'd ever see another SD, but it looks like Ken was right all along.

I'll never get tired of my 14060M, so it's all immaterial to me.

JP Chestnut · 27 March 2014, 03:50 AM

Quote:

Originally Posted by SubGunner

And don't forget the group of DSSD owners that wanted an updated SD instead of a Sub, so they settled on the DSSD after the original SD was discontinued. I would also wager there will be some DSSD trades happening for the SD.

This is an important point. If you wanted a less ubiquitous (than a Sub) Rolex diver, you either hunted down an old 16600, bought a DSSD, or just got the Sub for all the nice updates. Now there's a new, and extremely appealing, option.

I was trying to decide between hunting down a nice 16600 and buying a new 114060. I've now lost all interest in the Sub. If I'm going new, it's going to be this new SD4000.

SubGunner · 27 March 2014, 03:58 AM

Quote:

Originally Posted by JP Chestnut

I was trying to decide between hunting down a nice 16600 and buying a new 114060. I've now lost all interest in the Sub. If I'm going new, it's going to be this new SD4000.

Similar circumstances to you...I love my 16610, but really do like the new updates of the SubC. I tried on the DSSD, and just was immediately turned off. I thought the SubC was the "fall back", but even then kind of missed the classic lines of the Sub. Rolex sure does have a winner with the new SD. As far as I'm concerned, this is every bit as tough as the DSSD, with the SubC updates, and classic lines. What a homerun!

JP Chestnut · 27 March 2014, 04:08 AM

Quote:

Originally Posted by SubGunner

Similar circumstances to you...I love my 16610, but really do like the new updates of the SubC. I tried on the DSSD, and just was immediately turned off. I thought the SubC was the "fall back", but even then kind of missed the classic lines of the Sub. Rolex sure does have a winner with the new SD. As far as I'm concerned, this is every bit as tough as the DSSD, with the SubC updates, and classic lines. What a homerun!

I agree. The new Subs are really nice, but I just can't come to terms with the lugs. Even the slightly smaller GMT2 lugs are so much better to my eyes. If Rolex included a chamfer on the new SD4000 it would be perfect, but even without it's close enough for me.

ecsub44 · 27 March 2014, 04:10 AM

Quote:

Originally Posted by aschneid

With the release of the SD4000 what are everyone's thoughts on Rolex's plans for the DSSD?

Seems a bit much to have the sub, SD, and DSSD in their lineup...

If they discontinue the DSSD, we're looking at quite a rare piece...

Actually...there are 4 models at the moment:
1.) Submariner
2.) Submariner Date
3.) Sea-Dweller
4.) DSSD

Der Meister · 27 March 2014, 04:38 AM

Quote:

Originally Posted by IAN1

DSSD is Rolex's version of the Bugatti Vayron. It's an engineering marvel and tour de force.

+1, it will be surprising that Rolex stop the production! They need a large watch in their catalogue for some people who need that...

Nidal · 27 March 2014, 04:40 AM

There has been lots of debate about the DSSD monster. The SD will be a happy middle.

Ed Rooney · 27 March 2014, 04:53 AM

Quote:

Originally Posted by Art 1

Yes we would be. I have only seen 3 or 4 in the wild.

I've only seen 3 other SD 4000's.

Zero 116660's

Psmith · 27 March 2014, 05:08 AM

I posted this in another thread:

I rather doubt it. The DSSD is their engineering flagship, at least in the Professional line, so discontinuing it would send a negative message

It was never going to be a high-volume seller compared to say the Sub or GMT, but I suspect (and of course we have no actual sales data) that sales tick along well enough.
It's not as though Rolex would be in any financial strife if sales were poor. I expect it will remain in the catalogue until a new 'engineering statement' watch comes along, or an entirely new line of divers is rolled out (not likely for several years!)

Avs Fan · 27 March 2014, 05:21 AM

I've never seen another SD4000 in the wild, and only one DSSD at a GTG.

MrSimba · 27 March 2014, 05:25 AM

As a DSSD owner the SD at 40mm would just be too small for me - note I say 'me' not 'everyone'! - IF Rolex had introduced the SD at 42mm then that would have dented the DSSD market but at 40mm it'll be the Sub C market it eats into not the DSSD.

JP Chestnut · 27 March 2014, 05:28 AM

Quote:

Originally Posted by MrSimba

As a DSSD owner the SD at 40mm would just be too small for me - note I say 'me' not 'everyone'! - IF Rolex had introduced the SD at 42mm then that would have dented the DSSD market but at 40mm it'll be the Sub C market it eats into not the DSSD.

I think there are plenty of people who talked themselves into a DSSD when they would have liked something smaller. I almost did it myself. The new SD4000 is going to impact both the Sub and the DSSD - as a percentage of lost sales to total sales, who knows which is more hit?

Beef · 27 March 2014, 05:32 AM

If I bought a DSSD, and might yet, it would be in large part because I do believe it will be produced in limited numbers. Thus, ultimately may be of some value to my kids. I haven't bought any of my Rolexes as a pure investment, just bought them because I liked them. But the DSSD may be a decent investment piece. In 25 or so years. If I bought a new SD 4000, it'd be because its a pure continuation of the SD line that I love. Even with the ceramic bezel that I don't.

stevedssd · 27 March 2014, 05:37 AM

Quote:

Originally Posted by Psmith

I posted this in another thread:

I rather doubt it. The DSSD is their engineering flagship, at least in the Professional line, so discontinuing it would send a negative message

It was never going to be a high-volume seller compared to say the Sub or GMT, but I suspect (and of course we have no actual sales data) that sales tick along well enough.
It's not as though Rolex would be in any financial strife if sales were poor. I expect it will remain in the catalogue until a new 'engineering statement' watch comes along, or an entirely new line of divers is rolled out (not likely for several years!)

+1

Depending on price the SD 4000 will impact on Sub and DSSD sales to some extent but the Deepsea is indeed the "engineering statement" watch that will keep it in the catalogue for quite a while yet.

Wesley Crusher · 27 March 2014, 05:39 AM

Quote:

Originally Posted by Avs Fan

I've never seen another SD4000 in the wild, and only one DSSD at a GTG.

Probably because the SD4000 was only announced today.

horseco · 27 March 2014, 06:31 AM

They have no reason to stop producing the DSSD, the tooling, machining, marketing, research & development have all ready been payed for. The people who like them, LOVE them, & for those of us who dislike them, don't HATE them enough to abandon the Rolex brand because of their existence in the collection... I think sales will remain slow but steady for the DSSD...

660ft · 27 March 2014, 06:49 AM

The DSSD will stick around in the Rolex lineup, but there will be a lot of them for sale in the secondary market.

bayerische · 27 March 2014, 06:52 AM

No. It is not even dry between the ears yet.

It will be around for years.

I was a bit scared today, when the first picture on TRF I saw of the SDC was photoshopped with a depth rating of 3900m.

27 March 2014, 02:44 AM	#1
TimeToWatch Banned Join Date: Dec 2013 Location: TRF Watch: Rolex & AP Posts: 1,757	Is the DSSD a dying breed? With the release of the SD4000 what are everyone's thoughts on Rolex's plans for the DSSD? Seems a bit much to have the sub, SD, and DSSD in their lineup... If they discontinue the DSSD, we're looking at quite a rare piece...

27 March 2014, 02:58 AM	#6
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	I don't see a discontinuation either, just another option IMO __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

27 March 2014, 03:17 AM	#9
14060m "TRF" Member Join Date: May 2008 Location: USA Watch: 116610 , 16233 Posts: 1,802	DSSD will live __________________

27 March 2014, 03:43 AM	#13
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK047 Posts: 34,460	Now that the SD 4000 is out, the DSSD will fill a niche for the ostentatious crowd until the big watch trend fades and it still might hang on. I was really skeptical that we'd ever see another SD, but it looks like Ken was right all along. I'll never get tired of my 14060M, so it's all immaterial to me. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

27 March 2014, 05:08 AM	#21
Psmith "TRF" Member Join Date: Sep 2008 Real Name: Clive Location: Exoplanet Watch: spring-driven Posts: 38,856	I posted this in another thread: I rather doubt it. The DSSD is their engineering flagship, at least in the Professional line, so discontinuing it would send a negative message It was never going to be a high-volume seller compared to say the Sub or GMT, but I suspect (and of course we have no actual sales data) that sales tick along well enough. It's not as though Rolex would be in any financial strife if sales were poor. I expect it will remain in the catalogue until a new 'engineering statement' watch comes along, or an entirely new line of divers is rolled out (not likely for several years!) __________________

27 March 2014, 02:45 AM	#2
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,300	discontinued? no. they surely are scaling back production, though.

27 March 2014, 02:47 AM	#4
JJL "TRF" Member Join Date: Dec 2010 Location: US Watch: 1680 Red & 16622 Posts: 2,449	Theyd be crazy to get rid of it. There is definitely a target audience for this watch just based on it's size alone. Many people that don't care for Rolexes due to their mostly 40mm offerrings love and own this watch. With that being said, it's too big for me.

27 March 2014, 03:00 AM	#7
SeamasterGMT Banned Join Date: Mar 2009 Location: USA Watch: DeepSea Posts: 822	No. It is their top of the range dive watch. It gets a double page spread in the catalog. Two years of R&D for 5 years of sales?

27 March 2014, 03:06 AM	#8
capote "TRF" Member Join Date: Oct 2010 Real Name: Daniel Location: Sweden Watch: 16570 Posts: 7,315	There is a market for the DSSD for sure.

27 March 2014, 03:40 AM	#11
SubGunner "TRF" Member Join Date: Feb 2014 Location: Planet Ocean Watch: Sub 16610 "M" Posts: 182	I'm sure sales will really dwindle when a buyer tries on both in-store. And don't forget the group of DSSD owners that wanted an updated SD instead of a Sub, so they settled on the DSSD after the original SD was discontinued. I would also wager there will be some DSSD trades happening for the SD.

27 March 2014, 03:41 AM	#12
IAN1 2024 Pledge Member Join Date: Feb 2013 Location: California Watch: A Rolex of course. Posts: 1,067	DSSD is Rolex's version of the Bugatti Vayron. It's an engineering marvel and tour de force.

27 March 2014, 04:40 AM	#19
Nidal "TRF" Member Join Date: Jul 2012 Location: USA Watch: SubC LV Posts: 1,821	There has been lots of debate about the DSSD monster. The SD will be a happy middle.

27 March 2014, 05:21 AM	#22
Avs Fan "TRF" Member Join Date: Mar 2008 Location: Colorado Posts: 2,512	I've never seen another SD4000 in the wild, and only one DSSD at a GTG.

27 March 2014, 05:25 AM	#23
MrSimba "TRF" Member Join Date: Sep 2013 Location: uk Watch: DSSD & ExpII Posts: 259	As a DSSD owner the SD at 40mm would just be too small for me - note I say 'me' not 'everyone'! - IF Rolex had introduced the SD at 42mm then that would have dented the DSSD market but at 40mm it'll be the Sub C market it eats into not the DSSD.

27 March 2014, 05:32 AM	#25
Beef "TRF" Member Join Date: Sep 2007 Location: USA Posts: 1,824	If I bought a DSSD, and might yet, it would be in large part because I do believe it will be produced in limited numbers. Thus, ultimately may be of some value to my kids. I haven't bought any of my Rolexes as a pure investment, just bought them because I liked them. But the DSSD may be a decent investment piece. In 25 or so years. If I bought a new SD 4000, it'd be because its a pure continuation of the SD line that I love. Even with the ceramic bezel that I don't. __________________ "An appeaser is one who feeds a crocodile, hoping it will eat him last." "So you have enemies. Good. You must have stood up for something, sometime in your life." Winston Churchill

27 March 2014, 06:31 AM	#28
horseco "TRF" Member Join Date: Jan 2011 Real Name: Anthony Location: North Jersey Watch: Daytona 116528 Posts: 3,426	They have no reason to stop producing the DSSD, the tooling, machining, marketing, research & development have all ready been payed for. The people who like them, LOVE them, & for those of us who dislike them, don't HATE them enough to abandon the Rolex brand because of their existence in the collection... I think sales will remain slow but steady for the DSSD...

27 March 2014, 06:49 AM	#29
660ft "TRF" Member Join Date: Feb 2014 Location: LA Watch: 1680 Posts: 161	The DSSD will stick around in the Rolex lineup, but there will be a lot of them for sale in the secondary market.

27 March 2014, 06:52 AM	#30
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	No. It is not even dry between the ears yet. It will be around for years. I was a bit scared today, when the first picture on TRF I saw of the SDC was photoshopped with a depth rating of 3900m. __________________ Yeah, well, you know, that's just, like, your opinion, man.

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