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Old 11 May 2014, 02:39 PM   #1
RolexJNJ
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New Rolex Marketing?

Could you imagine Rolex ever marketing its dive watches like this!

http://www.hodinkee.com/blog/concept...a-bag-of-water
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Old 11 May 2014, 02:42 PM   #2
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Comfy, good protection!

Maybe they will pack Daytonas in car engines !
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Old 11 May 2014, 02:43 PM   #3
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Comfy, good protection!

Maybe they will pack Daytonas in car engines !
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Old 11 May 2014, 02:54 PM   #4
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Comfy, good protection!

Maybe they will pack Daytonas in car engines !
They won't sell so well if they sound like the new F1 engines...
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Old 11 May 2014, 02:58 PM   #5
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They won't sell so well if they sound like the new F1 engines...
No joke! I haven't been able to watch a single race this year! They sound like Dyson slim vacuum cleaners!
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Old 11 May 2014, 04:13 PM   #6
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No joke! I haven't been able to watch a single race this year! They sound like Dyson slim vacuum cleaners!


Me too... Mercedes is going to try this megaphone exhaust tip that might help, but I don't think it will, since it won't really change the frequency much. A damn tragedy if you ask me.
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Old 11 May 2014, 08:58 PM   #7
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Me too... Mercedes is going to try this megaphone exhaust tip that might help, but I don't think it will, since it won't really change the frequency much. A damn tragedy if you ask me.
Absolutely! Did you see the film "Rush" last year? About Hunt and Lauda? The opening scene? That's how F1 is supposed to look and sound! What a great movie!
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Old 11 May 2014, 03:06 PM   #8
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New Rolex Marketing?

Wonder if sellers on the secondary market will keep the bag of water for when they flip the watch?
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Old 11 May 2014, 08:55 PM   #9
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Wonder if sellers on the secondary market will keep the bag of water for when they flip the watch?
You have to! Otherwise it's not a "complete set!"
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Old 11 May 2014, 04:35 PM   #10
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No I can't imagine Rolex doing something like that.
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Old 11 May 2014, 05:09 PM   #11
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That is an expensive way to backage and ship watches. Looks cool but seems pretty impractical.
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Old 11 May 2014, 05:15 PM   #12
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Display yes. I will not want my watch to be packed in water when I buy it. Imagine it is in water for 5 years if it does not sell. Lol
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Old 11 May 2014, 07:32 PM   #13
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Like this?
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Old 11 May 2014, 07:47 PM   #14
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Well, I hadn't thought of it previously but the seals probably won't dry out that way.
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Old 11 May 2014, 09:17 PM   #15
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Creative for sure
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Old 11 May 2014, 09:49 PM   #16
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Rolex Goldfish out next year...
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Old 11 May 2014, 10:09 PM   #17
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Soooo...how long is the watch actually in the bag of water? I hope this is something they do at the AD shortly before purchase or something. I don't care how waterproof it is...it isn't meant to live in the water for months or years...
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Old 12 May 2014, 03:27 AM   #18
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Since Wilsdorf had a brilliant strategic marketing mind, he realized since human beings reasoned by analogy, if he showcased Rolex watches immersed in fishbowls, people would understand the real innovation the Rolex Oyster case offered, thus on November 9, 1922, Rolex patented an aquarium under Patent #52986, for showcasing fish swimming in the bowl with a submerged Rolex watch. The Rolex photo below from the late 1920s shows a beautiful woman with her Rolex immersed in a fishbowl, which made people really think when they saw the photo.

http://rolexblog.blogspot.com/2012/0...shbowl-ad.html
And of course, there was Swayze and his famous Timex commercials.

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Old 12 May 2014, 04:01 AM   #19
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Originally Posted by GradyPhilpott View Post
Since Wilsdorf had a brilliant strategic marketing mind, he realized since human beings reasoned by analogy, if he showcased Rolex watches immersed in fishbowls, people would understand the real innovation the Rolex Oyster case offered, thus on November 9, 1922, Rolex patented an aquarium under Patent #52986, for showcasing fish swimming in the bowl with a submerged Rolex watch. The Rolex photo below from the late 1920s shows a beautiful woman with her Rolex immersed in a fishbowl, which made people really think when they saw the photo.

http://rolexblog.blogspot.com/2012/0...shbowl-ad.html
And of course, there was Swayze and his famous Timex commercials.

+1
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