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Old 29 May 2014, 01:43 PM   #1
swils8610
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Future value of a 16710 Pepsi.....

I know we don't have a crystal ball but any opinions on future value of the Pepsi 16710? Seems they have been going up lately. Thanks!


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Old 29 May 2014, 01:50 PM   #2
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I know we don't have a crystal ball but any opinions on future value of the Pepsi 16710? Seems they have been going up lately. Thanks!


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Sure have. I have been following the trend as well. Have looked at more than the 16710s however.
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Old 29 May 2014, 02:05 PM   #3
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It is by no means a rare or even scarce watch....hundreds and hundreds of thoussands of this reference have been produced...

The high ASK prices are wishful thinking. Dealer BUY pricing is very stable on this model at the moment. It has not gone up with the inflated ASK pricing out there...

With any collectible like coins, watches, etc...it's always about the BUY price and what that's doing...
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Old 29 May 2014, 04:00 PM   #4
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It is by no means a rare or even scarce watch....hundreds and hundreds of thoussands of this reference have been produced...

The high ASK prices are wishful thinking. Dealer BUY pricing is very stable on this model at the moment. It has not gone up with the inflated ASK pricing out there...

With any collectible like coins, watches, etc...it's always about the BUY price and what that's doing...
so true
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Old 29 May 2014, 10:44 PM   #5
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Originally Posted by Fleetlord View Post
It is by no means a rare or even scarce watch....hundreds and hundreds of thoussands of this reference have been produced...

The high ASK prices are wishful thinking. Dealer BUY pricing is very stable on this model at the moment. It has not gone up with the inflated ASK pricing out there...

With any collectible like coins, watches, etc...it's always about the BUY price and what that's doing...
Absolutely. Asking means nothing, more interested in the completed listing price.
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Old 30 May 2014, 06:39 AM   #6
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Originally Posted by Fleetlord View Post
It is by no means a rare or even scarce watch....hundreds and hundreds of thoussands of this reference have been produced...

The high ASK prices are wishful thinking. Dealer BUY pricing is very stable on this model at the moment. It has not gone up with the inflated ASK pricing out there...

With any collectible like coins, watches, etc...it's always about the BUY price and what that's doing...
Nailed it.
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Old 29 May 2014, 04:09 PM   #7
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imho, genuine factory pepsi's will spike with the new release but they'll drop as used pep-c models come up in the coming years and folks give their heads a shake.

its just an insert swap anyway on any pre-c gmt, and there's your pepsi.
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Old 29 May 2014, 04:15 PM   #8
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imho, genuine factory pepsi's will spike with the new release but they'll drop as used pep-c models come up in the coming years and folks give their heads a shake.
You know, I hadn't even thought about this. If switching out the ceramic bezel can be done fairly easily at a local watchmaker, I imagine loose BLRO bezels could become quite in demand.
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Old 29 May 2014, 04:21 PM   #9
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You know, I hadn't even thought about this. If switching out the ceramic bezel can be done fairly easily at a local watchmaker, I imagine loose BLRO bezels could become quite in demand.
i don;t think the C bezels will work but the aluminum ones are really easy to swap. that's why i think the gmt pre-c's will drop back to earth in a year or two. of course its a guess but we've seen it with other rolex models.
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Old 30 May 2014, 11:12 AM   #10
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i don;t think the C bezels will work but the aluminum ones are really easy to swap. that's why i think the gmt pre-c's will drop back to earth in a year or two. of course its a guess but we've seen it with other rolex models.

It may be that putting pepsi bezel inserts on GMTs will increase demand for the real thing, and thus prices.

Similarly, putting a green insert on your submariner doesn't make it a 50th Anniversary Submariner, just a sub with incorrect bezel. That would bug me.


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Old 30 May 2014, 11:15 AM   #11
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It may be that putting pepsi bezel inserts on GMTs will increase demand for the real thing, and thus prices.

Similarly, putting a green insert on your submariner doesn't make it a 50th Anniversary Submariner, just a sub with incorrect bezel. That would bug me.


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Only problem with that is Rolex doesn't even know which 16710s were sold with Pepsi bezels, for the most part. From what I can remember some US AD's started indicating the bezel that originally came on the watch. But this wasn't always the case.
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Old 29 May 2014, 04:44 PM   #12
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You know, I hadn't even thought about this. If switching out the ceramic bezel can be done fairly easily at a local watchmaker, I imagine loose BLRO bezels could become quite in demand.
I've read here that Rolex designed a preventative design spec in the WG bezel to prevent such cross-over in order to maintain the integrity and exclusivity of the model (?) Besides, buying a BLRO bezel outright would mean buying the WG along with it and according to our gurus here swapping the ceramic only is a feat amongst itself.

I think the BLRO is on such an inflated and whole new level (rightfully so given the WG) that we'd have to see a huge shift in all models starting from Pepsi 1675s onward and I just don't see it given the saturation on the market with so many subtle model variations throughout the years and in so many levels of condition. But any GMT with an interchangeable bezel option is a solid bet right now IMHO... I wouldn't count on one as a sure investment but resale value may be a sure bet.
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Old 30 May 2014, 08:27 PM   #13
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You know, I hadn't even thought about this. If switching out the ceramic bezel can be done fairly easily at a local watchmaker, I imagine loose BLRO bezels could become quite in demand.
Changing bezels on these is kind of a no-go. First of all, the ceramic bezels are very expensive. Second, the black-bezel GMTs have green GMT hands and green lettering on the dial, and the black and blue GMTs have blue GMT hands, and white lettering on the dial. The new ceramic "pepsi" GMTs have red GMT hands and red lettering on the dial.

That means that, in order for your watch to look right, you'd need to replace the bezel, the dial and the hands.

Also, if you're wearing a GMT watch with a red and blue bezel and a serial number that predates the availability of the bezel, it's still a frankenwatch.
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Old 20 September 2015, 02:57 AM   #14
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Changing bezels on these is kind of a no-go. First of all, the ceramic bezels are very expensive. Second, the black-bezel GMTs have green GMT hands and green lettering on the dial, and the black and blue GMTs have blue GMT hands, and white lettering on the dial. The new ceramic "pepsi" GMTs have red GMT hands and red lettering on the dial.

That means that, in order for your watch to look right, you'd need to replace the bezel, the dial and the hands.

Also, if you're wearing a GMT watch with a red and blue bezel and a serial number that predates the availability of the bezel, it's still a frankenwatch.
Excellent point on the color of the lettering and hands. I hadn't considered this when thinking about the future potential of swapping ceramic bezel inserts.
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Old 29 May 2014, 04:56 PM   #15
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Originally Posted by Chewbacca View Post
imho, genuine factory pepsi's will spike with the new release but they'll drop as used pep-c models come up in the coming years and folks give their heads a shake.

its just an insert swap anyway on any pre-c gmt, and there's your pepsi.
Well in the real world the only factory Pepsi GMTs were the vintage ones and not any of the 16710 range.When the 16710 range was launched 1988/9 insert range was a option, and inserts were readily available to DIY change yourself.Now certain countries like the USA which is a separate company from Rolex Switzerland rest of the world.Now they did start putting a letter for the colour insert designated to that particular watch but still a easy DIY change as insert could be sourced.And there must be millions of 16710s in this world today all types of inserts IMHO would not class any 16710 as really collectible to a serious Rolex collector .Perhaps some of the last production with the slightly modded movement to the internet hype type Rolex collector.
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Old 26 June 2014, 03:55 PM   #16
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Well in the real world the only factory Pepsi GMTs were the vintage ones and not any of the 16710 range.When the 16710 range was launched 1988/9 insert range was a option, and inserts were readily available to DIY change yourself.Now certain countries like the USA which is a separate company from Rolex Switzerland rest of the world.Now they did start putting a letter for the colour insert designated to that particular watch but still a easy DIY change as insert could be sourced.And there must be millions of 16710s in this world today all types of inserts IMHO would not class any 16710 as really collectible to a serious Rolex collector .Perhaps some of the last production with the slightly modded movement to the internet hype type Rolex collector.
Peter would you categorise the 1675 in the same way as the 16710?
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Old 29 May 2014, 04:30 PM   #17
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Depends on the state of the watch IMHO...

We've seen late model Z & M series watches with the 3186 asking prices through the roof and even more-so with all stickers in place. Whether they got that asking price is between the buyer and seller but I've seen some marked sold relatively fast without posted price adjustments.

I feel that the price has increased but to the degree of say a Tudor Sub over the years has yet to be seen. I think part of the Tudor spike in price was due to the demand for vintage pieces, the coolness factor of the snowflake models and color combinations in all models, but mainly because there's always been a big void between the price of the early Tudor Subs (before they became very sought after) and an entry level Rolex Submariner.

That being said, I don't think 16710s will reach new SD4000 price levels because there's far too many modern Rolex alternatives in this price point and far too many good condition 16710s. I do, however, feel an all stickered 16710 with 3185 or 3186 could fetch a premium like that in less than ten years with someone with cash to burn.

Until Rolex produces a GMTIIC Coke (unlikely with the BLNR) rest assured 16710s in good to great condition will be a stable bet and snatched up in a NY minute, especially any good to great condition T<25 dial with lug holes.
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Old 29 May 2014, 05:42 PM   #18
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I saw an average-looking Pepsi with B&P going on here for 7K the other day.
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Old 29 May 2014, 07:13 PM   #19
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I could see it hitting 8-9K easily in the next decade...
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Old 29 May 2014, 09:51 PM   #20
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The price of 16710's have been in a steady climb since the release of the ceramics. How much that will accelerate or slow down is anyone's guess.
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Old 31 May 2014, 05:40 PM   #21
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The price of 16710's have been in a steady climb since the release of the ceramics. How much that will accelerate or slow down is anyone's guess.
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Yap, they have been on the climb since the release of the new ceramic WG Pepsi. In my part of the world, I have seen prices gone up between 3 to 5 % since last December.

How long the trend will continue is anyone's guess...
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Old 29 May 2014, 10:04 PM   #22
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As inflation drags prices and wages higher, things will rise in value.
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Old 29 May 2014, 10:22 PM   #23
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For me my pepsis are priceless. I have noticed that they have been steadily increasing since I started buying them two years ago.
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Old 29 May 2014, 10:38 PM   #24
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Simple Google searches will pull up old listings for GMT-Master IIs for a thousand or two thousand less than what you can find nowadays. Seeing a seller from less than a year ago bump a sale for a 16710 priced at $4100 a few times is crazy to me.
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Old 29 May 2014, 10:41 PM   #25
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As the new white gold ceramic one becomes popular and the celebs start sporting them. The demand will be back in force for the more affordable 16710. Especially the modern non-lughole type - which is basically the same watch without the gold, ceramic and solid clasp. I'm biased though, I love mine.
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Old 29 May 2014, 10:49 PM   #26
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Just sold few months ago BNIB Z serial 3185 full plastics for 9500.00. 3186 models BNIB with plastics getting scarce and collectors willing to pay for them.
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Old 29 May 2014, 10:52 PM   #27
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If you are going to pay $7-$8K for a pepsi, Barnum was right
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Old 29 May 2014, 11:16 PM   #28
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It's just like everything else in the world. In the future, it will cost more.
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Old 29 May 2014, 11:20 PM   #29
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Prices on 16710's have been rising. IMO future prices will keep rising.
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Old 29 May 2014, 11:27 PM   #30
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Remember Rolex is an investment LMAO.
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