Meaning of Rolex?

[R.J.B]

Hi all,

Does anyone know the true meaning of name Rolex?

I'm just curious as it doesn't seem to relate to the founders name or anything like that

[watchlady]

It's not the founder's name as it was Hans Wilsdorf.
Here is a bit of Rolex History:
http://www.artoftime.com/web/en/info...es&brandid=221

[applebook]

The gist of it is that Wilsdorf wanted to coin a name that was unique and interesting. He certainly accomplished that.

[frostie]

I heard once that rolex stands for

Rologie Excellance

I apologise if i having spelling mistakes

[R.J.B]

Originally Posted by applebook

He certainly accomplished that.

Your right there!

[meloncap78]

According to Wilsdorf "Rolex" was the sound the watches made as they were wound.

[SL%%]

Originally Posted by R.J.B

Hi all,

Does anyone know the true meaning of name Rolex?

I'm just curious as it doesn't seem to relate to the founders name or anything like that

I read something about the origin of the brand. The reason why its Rolex was because during the time Hans Wilsdorf was thinking of a name, he wanted something high end. ROL = Rolls Royce and EX = something like TIMEX (I don't think its the same Timex brand that we have today, no idea) because during those time, if I understood it correctly those two brands were top notch brands. One thing is for sure up to this day is Rolls Royce.

This is just another guess because some say, he just thought of it, some said its a French word (no idea at all)

[Hamilton Carvalho]

This is what I read sometime ago:

By 1908 Wisdorf's firm became one of the leading watch companies in the UK. It was that year that he coined the name Rolex. Rather than immortalising his own name on the watch face as many other Swiss watchmakers had done, Wilsdorf made one up. It is said (though it has never been confirmed) that he chose "Rolex" by drawing this name from the French phrase 'Horlogerie Exquise' (exquisite watchmaking). Whether this story is true or not, the fact is that it would grow to become one of the most recognised brands of all time

I also read somewhere that he got the idea from the word "rolling". Nobody knows how and why he came up with the name Rolex, it was and still is a great name.

Originally Posted by R.J.B

Hi all,

Does anyone know the true meaning of name Rolex?

I'm just curious as it doesn't seem to relate to the founders name or anything like that

[dennis hum]

it's 'Rolling Export' .

[mickeydainish]

...interesting reading all the same. Nice to know where the name/brand comes from that is not far from our thoughts.... most of the time!! :-)

[TARDIS]

Some people can't pronounce Rolex.

[BiG JeEzY]

I really love the name Rolex.

When you pronounce it, it just rolls off the tongue so well.

If I were in Mr Wilsdorf's shoes myself, I could never have thought of a better name.

[f16570]

It fits the watch,

[Russel]

Horological Excellence.

I read this somewhere in Rolex history material. The name is simple and easy to pronounce.