Anyone else love a watch so much in pictures, but just no excitement in the flesh?

[tough]

Does this happen to anyone else?

I love a certain watch so much in pictures, see couple of threads and incomings and tell myself that she will be my next purchase.
When I finally see it in the flesh, I just don't get excited.
I don't get that feeling where my heart won't stop beating, and I just know I need to have the watch.

Come weeks later, I still REALLY like the watch in pictures.
I actually made the mistake of buying a watch that I fell in love with in pictures before, and I let go of the watch about 7 weeks after buying it.

Anyone else know this feeling?