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Old 23 June 2015, 03:40 PM   #1
amaninspired
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Rolex in Reykjavik!

A photo of the window display from what I presume to be Iceland's only Rolex AD. Prices are interesting: the 116710LN GMT IIc is about £200 more than UK list price by the time you convert the currencies; the 116520 Daytona, on the other hand, is over £1,000 more!

This only the second time that I have ever seen a steel Daytona on display. At that price, though, I'm probably not surprised!

P.S. Sorry for the poor quality photo. There's so much daylight here at the moment that it's almost impossible to shoot anything through glass!
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Old 23 June 2015, 06:59 PM   #2
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What are the tax-free savings? (noting the signs)
Sorry - I'm too lazy to Google...
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Old 23 June 2015, 07:15 PM   #3
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Looks like they are not afraid to show and sell their sports models.
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Old 23 June 2015, 07:31 PM   #4
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Been there, tried them on. Nice guy.
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Old 24 June 2015, 12:51 AM   #5
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You mean there is somewhere in this world more expensive than the UK?
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Old 24 June 2015, 12:56 AM   #6
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Very nice!
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Old 24 June 2015, 02:42 AM   #7
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Nice.
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Old 24 June 2015, 05:07 AM   #8
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You really should visit JS Watch Company while you are there. Great little company that produces beautiful watches for excellent prices.
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Old 24 June 2015, 05:27 AM   #9
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Quote:
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You mean there is somewhere in this world more expensive than the UK?
Try Australia
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Old 24 June 2015, 11:26 AM   #10
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Daytona front and center; very cool!!! Thanks for the photo!!
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Old 24 June 2015, 11:29 AM   #11
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Thanks for sharing
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Old 24 June 2015, 11:37 AM   #12
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I can't wait to go to Iceland next spring, looks gorgeous
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Old 25 June 2015, 03:58 AM   #13
amaninspired
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Rolex in Reykjavik!

Quote:
Originally Posted by Psmith View Post
What are the tax-free savings? (noting the signs)

Sorry - I'm too lazy to Google...

If it's the same as all other items, it's 14%. This actually makes the GMT IIc a really good purchase! The green Sub also works out very cheap after the 14% comes off. Before that it's about £190 more than the UK price...after discount it's £685 less!
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Old 25 June 2015, 03:58 AM   #14
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Quote:
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You mean there is somewhere in this world more expensive than the UK?

Yup!
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Old 25 June 2015, 04:00 AM   #15
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Rolex in Reykjavik!

Quote:
Originally Posted by Benward5 View Post
You really should visit JS Watch Company while you are there. Great little company that produces beautiful watches for excellent prices.

Had a look in their window a couple of times, but not been in yet. I'm heading home tomorrow afternoon, so I will see if we have time in the morning. Probably unlikely I'm going to manage, though, unfortunately...
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Old 25 June 2015, 04:04 AM   #16
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I can't wait to go to Iceland next spring, looks gorgeous

It's a fantastic place to visit! I was actually quite surprised to find watches that were made here. There is also a much cheaper company putting Japanese and Chinese automatic movements into their own cases and selling the results for about £150 upwards, complete with Reykjavik on the dial!
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Old 25 June 2015, 04:11 AM   #17
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Daytona front and center; very cool!!! Thanks for the photo!!

Only the second time that I've seen a steel Daytona on display at an AD!
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Old 25 June 2015, 04:35 AM   #18
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Could someone please tell the ISK on the price tags for e.g. the LV and BLNR? I can't tell from where I am sitting now at this picture.
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Old 25 June 2015, 09:34 AM   #19
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The LV is 1,279,000Kr. The steel GMT IIc is an LN. It costs 1,190,000Kr. The Daytona is 1,850,000Kr. Helps when you have a higher resolution available!
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Old 25 June 2015, 09:44 AM   #20
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Thanks for posting
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Old 25 June 2015, 01:49 PM   #21
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Nice!
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Old 25 June 2015, 02:47 PM   #22
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yes, nice!
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Old 25 June 2015, 05:37 PM   #23
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Quote:
Originally Posted by amaninspired View Post
The LV is 1,279,000Kr. The steel GMT IIc is an LN. It costs 1,190,000Kr. The Daytona is 1,850,000Kr. Helps when you have a higher resolution available!
Thanks. That makes the LV cost exactly the same as in Norway.However, deducting 14% VAT on Island - and adding 25% to Norway - render buying Rolex at Icelend pointless for Norwegians. Unfortunately.
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Old 25 June 2015, 10:37 PM   #24
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For completeness, here's a shot of the store front a few moments ago. Both Rolex and Tudor logos prominently displayed. No Rolexes in the case today as they're doing work in the window to redecorate or something and the door is open. No Tudor cabinet in the window, despite the logo!
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Old 26 June 2015, 05:44 AM   #25
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Incidentally, the tax rate is actually 24%, not 14%. I just checked when my girlfriend collected some tax refunds from the bank at Keflavik Airport.
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Old 26 June 2015, 06:18 AM   #26
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Been there! Great shop...
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Old 13 September 2018, 06:27 AM   #27
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Was just there. The saddest inventory I've ever seen. Can't believe how times have changed in just 3 years.
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Old 13 September 2018, 06:55 AM   #28
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Eeek. Still, cheaper than a plane flight to somewhere hta has them for less, I suppose!
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Old 13 September 2018, 06:57 AM   #29
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Ha ha. I opened the thread and almost fell out of my chair when I looked at the picture.. I didn’t immediately realize it was a 3 year old thread. Indeed, how times have changed.
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Old 13 September 2018, 07:00 AM   #30
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