Platona pricing

[hkhanrpa]

Question for the gang:
Why do platinum Daytonas sell for such a large discount. I see our reputable sellers pricing these in the 50's... Low demand? Overpriced?

[dadonn2]

I think the higher the MSRP, typically the larger the discount, save for new models. I think the platona's newness has worn off. Also, its easier to discount more expensive pieces and still make a few grand profit.

[sleddog]

A bigger margin to discount perhaps...

I do not believe overpriced is at all the reason, nor do I think demand, it's just that the higher in price one goes, the smaller the percentage who can afford it follows.

[Fresh_1]

Originally Posted by hkhanrpa

Question for the gang:
Why do platinum Daytonas sell for such a large discount. I see our reputable sellers pricing these in the 50's... Low demand? Overpriced?

75k not sure if overpriced but definitely does not fit into mosts people
budget for a watch, unless you got it like that, that being said it probably creates low demand as most people know it will be hard to afford it,
& if you decide to flip it be prepared for 5 digit haircut even at discounted pricing. That being said its a helluva of a watch. Also strong dollar making
it easier for sellers to acquire out of country & pass on savings. IMO
Im personally waiting for my financial stars to align & if a true LNIB in high 30's shows face from trusted seller in the fullness of time
will probably go for mine.

[tkerrmd]

Originally Posted by sleddog

A bigger margin to discount perhaps...

I do not believe overpriced is at all the reason, nor do I think demand, it's just that the higher in price one goes, the smaller the percentage who can afford it follows.

This

[Speed]

When you think of the fact that the only difference between a $75k msrp platona and a $12k msrp SS Daytona is the metal...

[Desibaba]

Originally Posted by Speed

When you think of the fact that the only difference between a $75k msrp platona and a $12k msrp SS Daytona is the metal...

Not to mention a metal that looks so similar that most average people will never seen the difference between the 75k platona and the 12k ss but that is also a good thing for people who don't want to look so "Blingy" like rap stars or drug dealers with all their yellow gold.

[Lordofrolex]

Originally Posted by Desibaba

Not to mention a metal that looks so similar that most average people will never seen the difference between the 75k platona and the 12k ss but that is also a good thing for people who don't want to look so "Blingy" like rap stars or drug dealers with all their yellow gold.

Hey I love yellow gold.

Also I think the customers that buy the platinum Daytona are pretty well off and they don't care if someone confuses there Daytona for steel. But they could have gone with yellow gold but there even above that. To spend money and people not even notice.

[traf]

Originally Posted by Speed

When you think of the fact that the only difference between a $75k msrp platona and a $12k msrp SS Daytona is the metal...

That ice blue dial and brown ceramic though...

[997.2]

More room to discount


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[descartes]

Of all the modern Rolexes, i think the Platona 'could' be one that becomes collectible down the track and it wouldn't surprise me if its value goes up over the 'very' long run.

[Lordofrolex]

Originally Posted by descartes

Of all the modern Rolexes, i think the Platona 'could' be one that becomes collectible down the track and it wouldn't surprise me if its value goes up over the 'very' long run.

So you think it will be the next Paul Newman?

[Muzz]

Originally Posted by Lordofrolex

So you think it will be the next Paul Newman?

Not a chance!! There is no shortage of Platinum Daytonas or any other modern piece. Great watch and popular for a reason.

The discount is right on par with any other PM for sale. Nothing shocking and it is holding steady.

[ratty]

So, just out of curiosity, has anyone bought one in the UK and, if so, what discount did you get?

[RolexAuthority]

Originally Posted by ratty

So, just out of curiosity, has anyone bought one in the UK and, if so, what discount did you get?

15% possible but not pulled trigger at AD or 30% reputable grey

[AK797]

Originally Posted by Muzz

Not a chance!! There is no shortage of Platinum Daytonas or any other modern piece. Great watch and popular for a reason.

The discount is right on par with any other PM for sale. Nothing shocking and it is holding steady.

Yeah, unless production is halted asap it won't be. Usually the higher the price, the less the demand and so more room to negotiate for the buyer and also more margin for the seller.

[HL65]

Originally Posted by descartes

Of all the modern Rolexes, i think the Platona 'could' be one that becomes collectible down the track and it wouldn't surprise me if its value goes up over the 'very' long run.

Sorry but have to disagree and can't see that at all. I think that as nice as it is the Platona along with the Sky D will remain one of the softest rolex models due to it's high price and abundant supply. The watch can be bought in mid to upper $40's now well below it's retail price of $75,000. I wouldn't count on any modern rolex becoming collectible down the road and if one wants collectible stick to vintage.

[Muzz]

Originally Posted by HL65

Sorry but have to disagree and can't see that at all. I think that as nice as it is the Platona along with the Sky D will remain one of the softest rolex models due to it's high price and abundant supply. The watch can be bought in mid to upper $40's now well below it's retail price of $75,000. I wouldn't count on any modern rolex becoming collectible down the road and if one wants collectible stick to vintage.

Absolutely Ken there seems to be a higher supply recently than ever before. Love the watch but not for any collectible reasons:)

[Racerdj]

The free market decides pricing. Fewer buyers with fewer watches makes for an interesting market. It (Platinum Daytona) is still stunning in real life.

[jrs146]

This is no different than discounts on higher priced cars. They tend to have a lower resale price (percentage-wise) than lower priced cars.

Also it almost seems like there is a cost premium associated with buying a very high luxury item brand new.


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[descartes]

Originally Posted by HL65

Sorry but have to disagree and can't see that at all. I think that as nice as it is the Platona along with the Sky D will remain one of the softest rolex models due to it's high price and abundant supply. The watch can be bought in mid to upper $40's now well below it's retail price of $75,000. I wouldn't count on any modern rolex becoming collectible down the road and if one wants collectible stick to vintage.

I think that being a soft-seller, if anything, will actually enhance the chance of its price going up 'well down' the track.

I do agree that it's unlikely that any modern Rolex will become collectible, but the Plat Daytona IMO really stands out in the current line up as something special, and it would't surprise me if it is sought after 20-30 years from now.