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Old 9 January 2016, 05:29 PM   #1
Ampz
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Platty DD 40

Why is the platinum DD 40 twice the price of a yg when they are close to the same price per oz?

18ct is 75% of 24ct gold at 1100 an oz = 826
Platinum = 870 an oz

Little confusing to a noob like myself
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Old 9 January 2016, 05:36 PM   #2
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Prestige. Supply. Malleability.
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Old 9 January 2016, 06:02 PM   #3
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Platinum is reportedly hard to machine / mold so add to the cost.
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Old 9 January 2016, 06:14 PM   #4
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Platinum is reportedly hard to machine / mold so add to the cost.
I'm skeptical. I suspect the real reason is because they've been able to get away with it. That being said it is unique.
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Old 9 January 2016, 06:24 PM   #5
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I'm skeptical. I suspect the real reason is because they've been able to get away with it. That being said it is unique.
We can feed a child in Africa for $4 a month but it cost 20 more thousand to machine a watch of a different metal
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Old 9 January 2016, 07:20 PM   #6
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Don't forget that PT950 alloy contains 95% platinum, and the remaining 5% is made of other costly platinum-group metals such as iridium and ruthenium.

18K, on the other hand, is only 75% gold by weight and is the main components of the rest of the alloy are cheaper and less dense metals, mainly silver and copper, which means that it only contains about 60% gold by volume.

This subject has been covered countless times before, by the way.
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Old 9 January 2016, 07:42 PM   #7
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We can feed a child in Africa for $4 a month but it cost 20 more thousand to machine a watch of a different metal
It's a watch forum.
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Old 9 January 2016, 07:44 PM   #8
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Platinum is reportedly hard to machine / mold so add to the cost.
Platinum also melts at a higher temperature, contributing to its difficulty and ability to work with it.
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Old 9 January 2016, 07:50 PM   #9
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I had my wife's engagement and wedding band custom made from Platinum. The cost difference for the rings between Platinum and YG was only the market cost of the material. No difference between WG and YG.

Rolex is selling the prestige of having a watch made out of Platinum. If Rolex sold their YG, WG, PT watches at only the cost difference in the material, there would be a lot more of them out there.

BTW, Platinum can be polished without losing any material. Interesting property of the material.
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Old 9 January 2016, 07:52 PM   #10
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We can feed a child in Africa for $4 a month but it cost 20 more thousand to machine a watch of a different metal
We can do both.
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Old 9 January 2016, 08:04 PM   #11
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We can do both.
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Old 9 January 2016, 09:22 PM   #12
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Why does this bag cost $87,500?




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Old 9 January 2016, 09:25 PM   #13
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Luxury goods that's why.
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Old 9 January 2016, 09:33 PM   #14
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The watch, like the bag above, is priced where the manufacturers know they can sell it.
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Old 9 January 2016, 09:36 PM   #15
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Luxury goods that's why.
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The watch, like the bag above, is priced where the manufacturers know they can sell it.
Thank you!
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Old 9 January 2016, 11:38 PM   #16
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Luxury goods that's why.
Exactly. If you think it's bad with Rolex then you should see the price difference between gold and platinum with Lange watches.
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Old 10 January 2016, 12:12 AM   #17
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Why does this bag cost $87,500?




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Is it because alligator is harder to work with than calf skin. Everyone charges what they can get for what they have. Who can blame them? I don't. I'm not a purse guy so I don't know the brand but obviously the brand has value unless of course no one has ever paid $87k for one. Rolex like Apple and BMW have lots of brand value. Platinum watches are more exclusive because people are willing to pay more for a platinum watch. We should just be happy that gold Rolex watches don't cost double, that is unless we have all of the Gold Rolex watches we are ever going to want. I haven't been around this awesome site long but I've seen this question asked 2 other times so I think it's asked monthly. The volume point is a good one I hadn't heard before. I'm not certain whether it's true or not but its an interesting point. I just don't know if 18kt is 75% by weight or 75% by volume. If it's 75% by volume then the 60% doesn't hold. I would suspect it's by volume in which case the weight of 18kt gold could vary slightly otherwise the quanity of pure gold could vary slightly by volume of 18kt gold. Anyways it is what it is.
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Old 10 January 2016, 12:17 AM   #18
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Hermes is a different ball game. You have to get on 'the list'.

Much easier to buy a Rolex. You whip out your credit card, you get one.

All supply and demand.
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Old 10 January 2016, 12:29 AM   #19
Relyt
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Platty DD 40

Back in the day, platinum was 4x the amount of gold. I'm sure this has something to do with it. I would call it consistency pricing.

I can also assure you that the SS Steel used on our watches is much cheaper than the price of the watch.

Overall though, platinum is EXTREMELY hard to work with.
I'm sure this is a factor.
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Old 10 January 2016, 12:34 AM   #20
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Old 10 January 2016, 12:48 AM   #21
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because we are "fools"? If so, I am the king of fools!
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Old 10 January 2016, 01:26 AM   #22
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[...]The volume point is a good one I hadn't heard before. I'm not certain whether it's true or not but its an interesting point. I just don't know if 18kt is 75% by weight or 75% by volume. If it's 75% by volume then the 60% doesn't hold. I would suspect it's by volume in which case the weight of 18kt gold could vary slightly otherwise the quanity of pure gold could vary slightly by volume of 18kt gold.[...]
As stated above, 18K contains 75% gold by weight. The volume percentage varies somewhat depending on what else it's alloyed with, but a typical 18K yellow gold alloy using 12.5 wt% copper and 12.5 wt% silver will end up being 60% gold by volume.

There's no guesswork or uncertainty involved, by the way; this stuff is very easy to look up: Fineness of Precious Metals
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Old 10 January 2016, 01:26 AM   #23
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price aside, does it mean plat is a harder material than WG or YG?
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Old 10 January 2016, 01:36 AM   #24
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"Because I said so!" Rolex
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Old 10 January 2016, 01:46 AM   #25
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price aside, does it mean plat is a harder material than WG or YG?
The hardness depends on the alloying metals used; some Pt950 alloys are harder than some 18K alloys, and vice versa.

However, there's more to it than just the hardness. Not only is platinum stronger than gold, but it also displaces rather than loses metal under abrasion and polishing. In other words, platinum keeps its original weight as you use it, but gold doesn't. You can really see the difference in how much less a platinum bracelet wears out compared to a gold one.

There's no question that platinum has superior durability and is a much better metal than gold for actually wearing.
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Old 10 January 2016, 07:10 AM   #26
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Makes the YG look good value... I keep telling myself.
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Old 10 January 2016, 09:45 AM   #27
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Because they can...
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Old 10 January 2016, 09:50 AM   #28
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Platty DD 40

Yes because they can. We can make arguments discussing the % by weight or volume. We can theorize that platinum is harder to work with. We can guarantee that they charge more because people will pay more for them. Simple as that.


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Old 10 January 2016, 10:13 AM   #29
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Makes the YG look good value... I keep telling myself.

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Old 10 January 2016, 10:18 AM   #30
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Yup and when the minions can be bothered to earn their crust and painstakingly flute the platinum bezel they might see my money too.
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