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Old 19 October 2008, 02:05 PM   #1
rolex mis
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Join Date: Oct 2008
Location: Singapore
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Icon14 Open Disscusion for Rolex Marketing Strategy

Dear all:

since sio many people love Rolex as Luxury Brand Watch, how do your guys think Rolex doing the marketing activities to attract people? What is their value proposition?

It is a quite interesting topic to discuss, there are so many Luxury Brand Watch in the market. Why people so fall in love with Rolex?
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