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12 January 2018, 04:20 AM | #1 |
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H.Moser takes a shot at Rolex...
...and Audemars, IWC, Panerai, Patek...
https://www.hodinkee.com/articles/h-...ch-introducing https://youtu.be/TlHHkurQg0I |
12 January 2018, 04:35 AM | #2 |
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wow, I just mentioned to a few friends that I really like their Centre Seconds. I really don't care for that though. It looks like Panerai numerals and markers, Patek Dial, Rolex Bezel, Genta Case, Hublot Screws, and more brands I don't know. The three different blues don't work together, the numbers on the bezel clash with the 12, 3 and 9 of the dial. The hands looks weird. It's like they were trying to make this look terrible.
It's kind of a nightmarish blob of 6-10 different brands. Yeah I don't like it. |
12 January 2018, 04:37 AM | #3 |
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Looks like a timepiece casserole.
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12 January 2018, 04:37 AM | #4 |
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haha that about sums up what I was trying to say.
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12 January 2018, 04:40 AM | #5 |
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When you want every brand and can only get one. That does not look good.
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12 January 2018, 04:44 AM | #6 |
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I'm seeing a GMT bezel, I'm not seeing a GMT hand..
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12 January 2018, 04:46 AM | #7 |
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I think this was a spoof. I saw it last night with a very crazy video making fun of the watch industry. They have now deleted everything. Pretty interesting tactic right before SIHH.
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12 January 2018, 04:50 AM | #8 |
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The thing literally rapes your eyes.
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12 January 2018, 04:55 AM | #9 |
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Complete rubbish
Sent from my iPhone using Tapatalk |
12 January 2018, 05:01 AM | #10 |
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At first it seemed like a little joke, but the CEO's statement from that Hodinkee link makes it sound like plain old sour grapes. Just because your company doesn't have any iconic design elements, storied history, or pay as much for advertising or brand ambassadors doesn't make your brand more pure. To be honest, that statement really turns me off.
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12 January 2018, 05:05 AM | #11 |
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12 January 2018, 05:07 AM | #12 |
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Yes I know, Moser had the link and pictures also. The above video is from ABLOGTOWATCH. Everything's a little crazy don't you think? If this was real they would get sued to the point of going out of business.
QUOTE=exador;8179236]Video link posted above.[/QUOTE] |
12 January 2018, 05:09 AM | #13 |
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At least they could have represented with a nice Fat Font.
It's clearly a tongue in cheek statement to me. Their Apple watch spoof was similar in design intent. Not for me, I think it's kind of cool to have the resources to pull something like that off though. |
12 January 2018, 05:10 AM | #14 |
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Can I I see this monstrosity please?
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12 January 2018, 05:11 AM | #15 |
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And the bracelet screws being off symmetrically seems like another subtle dis on a AP Royal Oak
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12 January 2018, 05:13 AM | #16 |
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What's the price tag for the cut and shut ?
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12 January 2018, 05:16 AM | #17 |
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Not a fan.
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12 January 2018, 05:16 AM | #18 |
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no
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12 January 2018, 05:24 AM | #19 |
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Not a fan at all. Looks like a Walmart store copy trying to imitate luxury watch brands.
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12 January 2018, 05:27 AM | #20 |
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The watch is trolling of Swiss watch or should I say marketing industry... please read the whole story before posting comments...
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12 January 2018, 05:32 AM | #21 |
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Seems like a decent marketing ploy to me. Free publicity. In fact as it’s a one-of a-kind and rich people will buy all sorts of shit as long as it’s unique, they might even make a profit on their small piece of advertising.
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12 January 2018, 05:33 AM | #22 |
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12 January 2018, 05:44 AM | #23 |
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I see something else they didn't mention in the article. H. Moser & Cie branded short as HMC Schaffhausen on the dial in similar lettering and postioning like IWC Schaffhausen does on their dials.
And Breguet style hour and minute markers. |
12 January 2018, 05:48 AM | #24 |
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It is obviously watch industry satire along the same lines as the also satirical Apple and Swiss Cheese watches they have created leading up to SIHH in the past. For my part, I found it amusing. And refreshing. If you look at these other "releases," there is a method to the madness--they are not just trolling or pouting about "sour grapes." For instance, the H. Moser Swiss Cheese watch was apparently in response to new Swiss regulations about the "swissness" of watches, the "apple" watch was highlighting what is obviously one of the biggest "threats" to the mechanical watch industry since the quartz days. That this particilar "homage" to some iconic, traditional design elements may be making a statement that the pace of the industry is in flux, and much like the recent post by Ariel Adams suggests, that new, more contemporary "clothes" on traditional mechanical watches may be desirable to move the industry forward.
Or it could just be a hideous watch. What do I know? |
12 January 2018, 05:54 AM | #25 | |
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Quote:
In the video they diss Omega and TAG in Hollywood star part, on Hublot and TAG in Artist part, mostly on Hublot in sport star and on almost whole industry in influencer part... |
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12 January 2018, 06:08 AM | #26 |
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Moser left out A. Lange. Should've put a big date at 12 o'clock.
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12 January 2018, 06:19 AM | #27 |
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From the article:
“The watch will be auctioned after the 2018 SIHH, and proceeds will be donated to the Fondation pour la Culture Horlogère Suisse, to "support apprenticeships in the watchmaking professions and to safeguard expertise in the related watchmaking arts and crafts." Sent from my iPhone using Tapatalk |
12 January 2018, 07:03 AM | #28 |
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When I saw the picture, I thought it was an April Fool's joke. Although I enjoy humor, satire and irony, this seems more like jealousy and sour grapes. Glad they only made one. I think the Paul Newman record is safe.
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12 January 2018, 07:14 AM | #29 |
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What is that Rolex gmt and Panerai combination
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12 January 2018, 07:28 AM | #30 |
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kit car
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