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Old 8 February 2018, 07:35 AM   #1
jonnyz1245
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BLRO is reportedly discontinued as of today!

a trusted source at an AD told me they heard directly from Rolex that as of today the BLRO has been officially retired.

Take it with a grain of salt but in years past, this source has had reliable info.

If true, RIP BLRO!

Now, the speculation begins as to whether this means SS Pepsi? OR simply that the red and blue is retired due to the constant rumors that the bezel is difficult to produce in numbers. Time will tell and don't shoot the messenger
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Old 8 February 2018, 07:38 AM   #2
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I don't believe that at all
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Old 8 February 2018, 07:40 AM   #3
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Still shows on their website, for what that's worth.
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Old 8 February 2018, 07:43 AM   #4
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How can it be wrong if it's a trusted source?
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Old 8 February 2018, 07:44 AM   #5
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How can it be wrong if it's a trusted source?
When it comes to Rolex thay can be wrong.
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Old 8 February 2018, 07:45 AM   #6
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How can it be wrong if it's a trusted source?
I hear ya. Well, its either wrong or its right. Time will tell. Believe me or don't. No skin off my back. Just thought folks would like to know.
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Old 8 February 2018, 07:49 AM   #7
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I hear ya. Well, its either wrong or its right. Time will tell. Believe me or don't. No skin off my back. Just thought folks would like to know.
Ok I'll take your advice and believe you or not.
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Old 8 February 2018, 07:43 AM   #8
jonnyz1245
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Still shows on their website, for what that's worth.

I saw that. He just got the news a few mins ago from his rep. As I said, take it with a grain of salt.
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Old 8 February 2018, 07:46 AM   #9
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I saw that. He just got the news a few mins ago from his rep. As I said, take it with a grain of salt.
The source knows before Rolex?

No wonder he's trusted.
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Old 8 February 2018, 07:47 AM   #10
jonnyz1245
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The source knows before Rolex?

No wonder he's trusted.

Ok, shoot the messenger
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Old 8 February 2018, 08:19 AM   #11
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I hear ya. Well, its either wrong or its right. Time will tell. Believe me or don't. No skin off my back. Just thought folks would like to know.
For what it's worth, I believe it. Yours is the second report of this. Last year around this time, we began seeing recurring reports of the SD4K being discontinued and no longer available for order. At first the reports were met with skepticism, but it became such a common report that pretty soon it was accepted that the SD4K was most likely a goner, and a new anniversary edition was due to debut at Basel. It turned out, all that was correct.

I had a feeling that other report of the BLRO discontinuation might be the first of many. Yours just confirms that suspicion. It could end up being wrong, but at this point, I'm more inclined to think it's right.
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Old 8 February 2018, 09:46 AM   #12
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The source knows before Rolex?

No wonder he's trusted.
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Old 21 February 2018, 10:46 PM   #13
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The source knows before Rolex?

No wonder he's trusted.
This
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Old 8 February 2018, 07:44 AM   #14
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Please show us the letter.
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Old 8 February 2018, 07:44 AM   #15
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Please show us the letter.
Auction hasn't ended yet.
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Old 8 February 2018, 07:46 AM   #16
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Auction hasn't ended yet.
My bad.
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Old 8 February 2018, 07:46 AM   #17
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Please show us the letter.

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Old 8 February 2018, 10:45 AM   #18
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The Letter, The Letter Show Us The Letter!
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Old 8 February 2018, 08:25 AM   #19
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Still shows on their website, for what that's worth.
Not worth anything. There will be no public acknowledgement until after Basel.
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Old 8 February 2018, 09:42 AM   #20
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Not worth anything. There will be no public acknowledgement until after Basel.
Agreed.
It all depends upon their policy in this regard.
Rolex may hold the view that as long as there's potentially stock out here in dealers, it's a legitimate course of action to keep it on their website.
It's not like they are compelled to remove it within a short but undefined period of time after the last example of a model has the card swiped at point of sale.

Further.
History has repeatedly shown that Rolex don't necessarily update their website as a matter of very high priority.
As an example. Where on the website does it show all the dial options for the Skydweller?
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Old 8 February 2018, 02:15 PM   #21
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Agreed.
It all depends upon their policy in this regard.
Rolex may hold the view that as long as there's potentially stock out here in dealers, it's a legitimate course of action to keep it on their website.
It's not like they are compelled to remove it within a short but undefined period of time after the last example of a model has the card swiped at point of sale.

Further.
History has repeatedly shown that Rolex don't necessarily update their website as a matter of very high priority.
As an example. Where on the website does it show all the dial options for the Skydweller?
Rolex kept the discontinued 16610lv on their website until a month or two after Basel, 2010. I know for a fact it was still listed two weeks after Basel concurrently with the 116610lv. Others may recall that too. And they were still at dealers nib early into 2011.

True story.
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Old 8 February 2018, 02:25 PM   #22
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Had to text my guy asking about this. Same person who mentioned the discontinuation of the sdk4.

Response: "not outside the realm of possibility on another note whereas I would have said no a few months ago, there is reason to believe that the ss coke is a go."

I know, I know ... Your parrots dad's mothers boss said ... blah blah blah. But when everyone else was saying DaytonaC available late in the year, he said he could have me one before the weather was warm and I had it May 2016 (on record) and he said right after Thanksgiving 2016 that the s2k4 was discontinued and it was (on record).

I won't put money on it, but sometimes these things add up.
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Old 9 February 2018, 05:27 AM   #23
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Rolex kept the discontinued 16610lv on their website until a month or two after Basel, 2010. I know for a fact it was still listed two weeks after Basel concurrently with the 116610lv. Others may recall that too. And they were still at dealers nib early into 2011.

True story.
But what happened to the DJII when the 41 was intro'd. It disappeared as if Rolex denied it ever existed. Things on the net have changed in 8 years.

For me I've never been a fan of the failed attempt of the BLRO to emulate the Pepsi. Seems like the Coke would have been easier. They've definitely got down Black and Red colors in ceramic.
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Old 8 February 2018, 07:52 AM   #24
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a trusted source at an AD told me they heard directly from Rolex that as of today the BLRO has been officially retired.

Take it with a grain of salt but in years past, this source has had reliable info.

If true, RIP BLRO!

Now, the speculation begins as to whether this means SS Pepsi? OR simply that the red and blue is retired due to the constant rumors that the bezel is difficult to produce in numbers. Time will tell and don't shoot the messenger
Just couldnt help yourself to add another "guess what i heard" threads to TRF?
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Old 8 February 2018, 09:10 AM   #25
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Just couldnt help yourself to add another "guess what i heard" threads to TRF?

Nope but thanks for playing. FWIW- This info came from the Rolex rep today who was on site at a large east coast AD with multiple locations. They were told to not accept or cancel(at other locations) as they would not be fulfilled and as of today no more BLRO. I already own one so he was not trying to sell me the last one in the case

Again take it with a grain of salt.
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Old 8 February 2018, 07:57 AM   #26
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Whatever the case, there won't be a steel Pepsi.
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Old 8 February 2018, 08:00 AM   #27
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Whatever the case, there won't be a steel Pepsi.
This
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Old 8 February 2018, 08:20 AM   #28
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Whatever the case, there won't be a steel Pepsi.
Agreed.
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Old 8 February 2018, 08:33 AM   #29
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Whatever the case, there won't be a steel Pepsi.
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Old 8 February 2018, 09:19 AM   #30
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Uhhuh
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