Internet making a kill of bike shops.

[gettocard]

Ok I’m building my new bike and i’ve asked my bike shop to give me a quote for a Dura Ace group. For those not familiar a group on a bike is everything mechanical that does not come with the frame,which means sprocket,chain,derailleurs,cranks etc. Dura Ace is the top of the line Shimano group. My bike shop guy told me “2200 euro,1800 after discount”, which all brought me to a massive amount of WTF in my head as the same group can be found online for 1300 euro. They poor guy stood there looking at me with teary eyes and said “ I know the internet prices....”. So,I desperately want to have a good relationship with my bike shop and give the guys my business but holy hell,that is simply outrageous. Went back home,logged online and if I’m not in a rush I may wait another couple of months and get an even better deal...
Moral of the story : is internet really killing the “personal touch” you establish with street shops ? This guy is great,he always tune ups my bikes for free,even I haven’t bought a bike from him for years until two weeks ago..