ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

casadecamporolex · 2 July 2018, 11:48 PM

On a recent visit to my Rolex dealer(where I got to see the new GMTs), I mentioned the term AD. He chuckled and said, “you must be on TRF or another blog site”. He explained its a dead giveaway when a client uses that expression. He said according to RolexUSA, the proper abbreviation is ORJ or Official Rolex Jeweler.
Anyone hear that term before?
By the way, the Rolesor CHNR is a killer. Pass on the new Pepsi....it looks purple and pink.

037 · 2 July 2018, 11:52 PM

Did your AD use the acronym "TRF"? If so, they're just as guilty.

Nandor · 2 July 2018, 11:53 PM

AD vs ORJ is the new BLNR vs Batman!

Yuri.Popov · 2 July 2018, 11:53 PM

+1

but yes I've heard ORJ.

Quote:

Originally Posted by 037

Did your AD use the acronym "TRF"? If so, they're just as guilty.

Cold904L · 2 July 2018, 11:54 PM

Same reason we might say “two-tone” instead of “Rolesor.” One is a universal term and the other is Rolex-ese (i.e., proprietary language invented by Rolex).

uniqueMR · 3 July 2018, 12:24 AM

According to Rolex, the proper abbreviation is ORJ (Official Rolex Jeweler)

037 · 3 July 2018, 12:31 AM

Quote:

Originally Posted by uniqueMR

According to Rolex, the proper abbreviation is ORJ (Official Rolex Jeweler)

It is, but his "ORJ" tried calling him out on it by using the acronym 'TRF', making it a whirlwind of irony. "AD" is an Internet term equal to "TRF”, making the dealer just as guilty.

REFZ · 3 July 2018, 12:38 AM

On the Rolex website they talk about "The Official Rolex Retailer" so your "AD" doesn't use the correct term himself.

Blansky · 3 July 2018, 12:56 AM

Who really cares what they call themselves.

We still call the guy that picks up the trash the garbage man, not the sanitary engineer or the whatever PC term they use this week.

AD is as good as anything to call an authorized dealer. He could call himself the Crown Prince for all we care.

Brew · 3 July 2018, 01:17 AM

A rose by any other name would still have no ss.

Kyle3130 · 3 July 2018, 01:29 AM

It’s easier to type and say AD. I guess ORJ is fitting since the newest models are jewelry that look like Rolex watches.

Likestheshiny · 3 July 2018, 01:40 AM

Quote:

Same reason we might say “two-tone” instead of “Rolesor.” One is a universal term and the other is Rolex-ese (i.e., proprietary language invented by Rolex).

This. Rolex can try to invent its own terms if it wants, but folks are still going to use the perfectly good industry-wide terms that already exist.

If a salesperson ever corrects me from two-tone to Rolesor, I'll roll my eyes so hard I might fall down.

Rose Gold · 3 July 2018, 01:41 AM

I use AD because it is quicker than typing authorized dealer.

Joe

JayHantz · 3 July 2018, 01:41 AM

AD is way easier to type out.

Maybe we should refer to them as OGK, “Official Gate Keeper,” since they say who gets a watch and who doesn’t.

Sent from my iPhone using Tapatalk

T01 · 3 July 2018, 01:57 AM

Authorized-Dealer.....

FTX I · 3 July 2018, 02:08 AM

Uppersouth · 3 July 2018, 02:26 AM

Quote:

Originally Posted by Cold904L

Same reason we might say “two-tone” instead of “Rolesor.” One is a universal term and the other is Rolex-ese (i.e., proprietary language invented by Rolex).

Perfectly explained.

envuks · 3 July 2018, 02:30 AM

Quote:

Originally Posted by REFZ

On the Rolex website they talk about "The Official Rolex Retailer" so your "AD" doesn't use the correct term himself.

So it seems they’re technically ORRs...

I can remember that one. I actually kind of like it

harvey · 3 July 2018, 02:30 AM

It's a slow news day...

037 · 3 July 2018, 02:33 AM

Quote:

Originally Posted by harvey

It's a slow news day...

This made me laugh out loud. Well done.

jvd99 · 3 July 2018, 03:20 AM

Quote:

Originally Posted by REFZ

On the Rolex website they talk about "The Official Rolex Retailer" so your "AD" doesn't use the correct term himself.

So is it "TORR" now?

037 · 3 July 2018, 03:23 AM

Quote:

Originally Posted by jvd99

So is it "TORR" now?

It should be "MORR" for "My Official Rolex Retailer".

But, it's actually "LESS" for "Lacking Every Stainless Steel".

wrxsti · 3 July 2018, 03:48 AM

fake news we no longer call them ads, we call some of them crooks!

Chewbacca · 3 July 2018, 04:01 AM

ORJI

Official Rolex jeweler and importer.

Hit em back with that one and watch the deer and headlights happen.

outtatime · 3 July 2018, 04:03 AM

smh

I prefer the term "stealership" which I learned back in my days on a Audi forum...

casadecamporolex · 3 July 2018, 06:30 AM

Quote:

Originally Posted by REFZ

On the Rolex website they talk about "The Official Rolex Retailer" so your "AD" doesn't use the correct term himself.

Must be each region has its own nomenclature.
Every US jeweler that has Rolex on their website has a link from ‘Official Rolex Jeweler”.
Sorry, it’s really no big deal.
Just AD is only used by a WIS.
At least TRF is an actual abbreviation of something actual.

Norbert · 3 July 2018, 06:32 AM

All those that hate the super hero names I guess will have to start calling dealers by their full and proper names. Its more grown up.

JR16 · 3 July 2018, 06:51 AM

Whatever it officially is, I like AD, and it’s easier to type .
FWIW, I agree w your impression of the BLRO And CHNR.... saw both in person , passing on the BLRO

Sent from my iPhone using Tapatalk Pro

exador · 3 July 2018, 06:55 AM

Quote:

Originally Posted by JR16

Whatever it officially is, I like AD, and it’s easier to type .
FWIW, I agree w your impression of the BLRO And CHNR.... saw both in person , passing on the BLRO

You win today's prize for abbreviations

GradyPhilpott · 3 July 2018, 07:07 AM

Quote:

Originally Posted by Likestheshiny

This. Rolex can try to invent its own terms if it wants, but folks are still going to use the perfectly good industry-wide terms that already exist.

If a salesperson ever corrects me from two-tone to Rolesor, I'll roll my eyes so hard I might fall down.

The owner of my AD did once remind me that he was required to use the term Rolesor, as opposed to the terms two-tone and TT, which I was using in our discussion.

He's a great guy and I can only wish that he was still in business. In fact, I miss them all, sales staff, watchmaker, gemologist, security, and all.

Sent from my SM-G955U using Tapatalk

2 July 2018, 11:48 PM	#1
casadecamporolex "TRF" Member Join Date: Mar 2008 Real Name: Louie Location: CDC/FCGC Watch: 116619LB Posts: 1,328	Why do we use the abbreviation AD? On a recent visit to my Rolex dealer(where I got to see the new GMTs), I mentioned the term AD. He chuckled and said, “you must be on TRF or another blog site”. He explained its a dead giveaway when a client uses that expression. He said according to RolexUSA, the proper abbreviation is ORJ or Official Rolex Jeweler. Anyone hear that term before? By the way, the Rolesor CHNR is a killer. Pass on the new Pepsi....it looks purple and pink.

3 July 2018, 12:24 AM	#6
uniqueMR 2024 Pledge Member Join Date: May 2018 Location: USA Watch: P A T E K Posts: 4,706	According to Rolex, the proper abbreviation is ORJ (Official Rolex Jeweler) __________________ A. Lange & Sohne \| Audemars Piguet \| F.P.Journe \| Omega \| Patek Philippe \| Rolex \| Tudor \| ...and Othersss

3 July 2018, 12:38 AM	#8
REFZ "TRF" Member Join Date: Dec 2012 Real Name: Martin Location: Netherlands Watch: The Rolex Way Posts: 1,471	On the Rolex website they talk about "The Official Rolex Retailer" so your "AD" doesn't use the correct term himself. Attached Images __________________ 114060 - 116520 - 126334

3 July 2018, 01:29 AM	#11
Kyle3130 2024 Pledge Member Join Date: Aug 2013 Location: Oklahoma Posts: 1,960	It’s easier to type and say AD. I guess ORJ is fitting since the newest models are jewelry that look like Rolex watches. __________________

3 July 2018, 01:41 AM	#13
Rose Gold "TRF" Member Join Date: Apr 2018 Real Name: Joe Location: North Carolina Watch: er in the rye Posts: 234	I use AD because it is quicker than typing authorized dealer. Joe __________________ 2018 Rose Gold Daytona (116505) with Rose Gold Dial and Black Sub-Dials.

2 July 2018, 11:52 PM	#2
037 2024 Pledge Member Join Date: Feb 2018 Location: USA Posts: 6,173	Did your AD use the acronym "TRF"? If so, they're just as guilty.

2 July 2018, 11:53 PM	#3
Nandor "TRF" Member Join Date: Jun 2018 Real Name: Nandor Location: San Diego Posts: 100	AD vs ORJ is the new BLNR vs Batman!

2 July 2018, 11:54 PM	#5
Cold904L Banned Join Date: Aug 2016 Location: Los Angeles, USA Posts: 524	Same reason we might say “two-tone” instead of “Rolesor.” One is a universal term and the other is Rolex-ese (i.e., proprietary language invented by Rolex).

3 July 2018, 12:56 AM	#9
Blansky 2024 Pledge Member Join Date: Feb 2013 Location: swmnpoolsmovie* Posts: 9,809	Who really cares what they call themselves. We still call the guy that picks up the trash the garbage man, not the sanitary engineer or the whatever PC term they use this week. AD is as good as anything to call an authorized dealer. He could call himself the Crown Prince for all we care.

3 July 2018, 01:17 AM	#10
Brew "TRF" Member Join Date: Mar 2018 Real Name: Larry Location: Finger Lakes Posts: 6,007	A rose by any other name would still have no ss.

3 July 2018, 01:41 AM	#14
JayHantz 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Jun 2018 Real Name: Jonathan Location: Texas Watch: @Escapementt Posts: 9,844	AD is way easier to type out. Maybe we should refer to them as OGK, “Official Gate Keeper,” since they say who gets a watch and who doesn’t. Sent from my iPhone using Tapatalk

3 July 2018, 01:57 AM	#15
T01 "TRF" Member Join Date: Jan 2013 Real Name: T Location: AZ, NV, CA Posts: 6,490	Authorized-Dealer.....

3 July 2018, 02:08 AM	#16
FTX I "TRF" Member Join Date: Feb 2013 Real Name: Flavio Location: N/A Posts: 14,654

3 July 2018, 02:30 AM	#19
harvey "TRF" Member Join Date: Apr 2008 Location: rolexforums.com Posts: 5,437	It's a slow news day...

3 July 2018, 03:48 AM	#23
wrxsti "TRF" Member Join Date: May 2008 Location: Earth Posts: 1,695	fake news we no longer call them ads, we call some of them crooks! __________________ PP Geneva

3 July 2018, 04:01 AM	#24
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,112	ORJI Official Rolex jeweler and importer. Hit em back with that one and watch the deer and headlights happen.

3 July 2018, 04:03 AM	#25
outtatime "TRF" Member Join Date: Jan 2010 Real Name: Jon Location: Toledo, OH Watch: Deepsea Posts: 1,136	smh I prefer the term "stealership" which I learned back in my days on a Audi forum... __________________ The above represents my opinion. I may be wrong, but that's how I feel. Scratches ≠ "Character"

3 July 2018, 06:32 AM	#27
Norbert "TRF" Member Join Date: Oct 2012 Location: Houston, Texas US Posts: 507	All those that hate the super hero names I guess will have to start calling dealers by their full and proper names. Its more grown up.

3 July 2018, 06:51 AM	#28
JR16 2024 Pledge Member Join Date: Jan 2013 Location: USA Posts: 6,253	Whatever it officially is, I like AD, and it’s easier to type . FWIW, I agree w your impression of the BLRO And CHNR.... saw both in person , passing on the BLRO Sent from my iPhone using Tapatalk Pro

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)