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Aldwyn · 2 September 2018, 04:57 AM

So browsing chrono24 lately shopping for a Datejust, and started to notice... the majority of the shots tend to be at 10:05 to 10:10, with 10:10 being the most popular.

Its not just one dealer, either, but several... DeMesy, Essential Watches, Swiss Watch Expo, Swiss Time Buyers, Chronostore, Crown and Caliber, etc... And just to be different, all of Wingate's pictures point to ~ 8:20!

Any idea why this is?

rambo99 · 2 September 2018, 05:02 AM

may be the majority of the sellers know this is the best setting to show their merchandise clearly.

dreyep · 2 September 2018, 05:05 AM

It looks like a smile, as does 1:50

CHRONOLEX · 2 September 2018, 05:08 AM

Yep look at every pic on the Rolex website

Bladeshot · 2 September 2018, 05:09 AM

Quote:

Originally Posted by rambo99

may be the majority of the sellers know this is the best setting to show their merchandise clearly.

Sometimes I do the same when I post something for sale or trade. Sometimes that does not work if you want a clear visual of the markers on the dial or other features.

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Nikrnic · 2 September 2018, 05:29 AM

Yes, marketing, 10:10 and 1:50 or close shows the most printing and the date window

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Torque Time · 2 September 2018, 06:30 AM

subliminal marketing. It looks like a smile and makes you happy...so you will want to buy more.

beshannon · 2 September 2018, 06:31 AM

Quote:

Originally Posted by Aldwyn

Any idea why this is?

Because you can set a watch to any time you like!

TheRtHonA · 2 September 2018, 06:50 AM

I sold a watch recently and a requirement is that you take a picture at those specific times

Burlington · 2 September 2018, 07:04 AM

It’s an old marketing trick used by virtually all brands for many years. As others have said it’s meant to evoke a positive reaction due to the position of the hands.

It’s intentional, not coincidence that this time is displayed on almost all pro-photos of watch advertising.

RJRJRJ · 2 September 2018, 07:56 AM

Quote:

Originally Posted by TheRtHonA

I sold a watch recently and a requirement is that you take a picture at those specific times

On chrono24 if you aren't a well known seller, they give you random times to set your watch to to verify you have it. The 10:10 time is just standard marketing practice.

Aldwyn · 2 September 2018, 10:11 AM

Thanks, guys! Interesting marketing technique!

GB-man · 2 September 2018, 02:53 PM

It’s the best looking time. Setting the date to 28 is ideal as well.

2 September 2018, 04:57 AM	#1
Aldwyn "TRF" Member Join Date: Aug 2018 Location: Maryland Watch: GMT Mast II 116713 Posts: 200	Anyone Notice A Majority of Pictures on Chrono24 Are Around the Same Time? So browsing chrono24 lately shopping for a Datejust, and started to notice... the majority of the shots tend to be at 10:05 to 10:10, with 10:10 being the most popular. Its not just one dealer, either, but several... DeMesy, Essential Watches, Swiss Watch Expo, Swiss Time Buyers, Chronostore, Crown and Caliber, etc... And just to be different, all of Wingate's pictures point to ~ 8:20! Any idea why this is?

2 September 2018, 07:04 AM	#10
Burlington "TRF" Member Join Date: Nov 2017 Location: Europe Posts: 5,643	It’s an old marketing trick used by virtually all brands for many years. As others have said it’s meant to evoke a positive reaction due to the position of the hands. It’s intentional, not coincidence that this time is displayed on almost all pro-photos of watch advertising. __________________ “My tastes are simple; I am easily satisfied with the best.” ― Winston S. Churchill

2 September 2018, 02:53 PM	#13
GB-man 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,355	It’s the best looking time. Setting the date to 28 is ideal as well. __________________

2 September 2018, 05:02 AM	#2
rambo99 Banned Join Date: Aug 2018 Location: Tokyo Watch: SD43,PAM1616,Hulk Posts: 3,567	may be the majority of the sellers know this is the best setting to show their merchandise clearly.

2 September 2018, 05:05 AM	#3
dreyep Banned Join Date: Dec 2017 Location: UK Watch: 114270, 16570 Posts: 349	It looks like a smile, as does 1:50

2 September 2018, 05:08 AM	#4
CHRONOLEX 2024 Pledge Member Join Date: Jun 2008 Location: USA Posts: 1,629	Yep look at every pic on the Rolex website

2 September 2018, 05:29 AM	#6
Nikrnic "TRF" Member Join Date: May 2017 Real Name: Louis Nick Ric Location: Michigan, USA Watch: Blnr, Expll, Subs, Posts: 10,172	Yes, marketing, 10:10 and 1:50 or close shows the most printing and the date window Sent from my SM-G900V using Tapatalk

2 September 2018, 06:30 AM	#7
Torque Time "TRF" Member Join Date: Oct 2017 Real Name: Archie Location: Washington, DC Watch: TT DJ 1601 Posts: 359	subliminal marketing. It looks like a smile and makes you happy...so you will want to buy more.

2 September 2018, 06:50 AM	#9
TheRtHonA "TRF" Member Join Date: Feb 2017 Location: London Posts: 111	I sold a watch recently and a requirement is that you take a picture at those specific times

2 September 2018, 10:11 AM	#12
Aldwyn "TRF" Member Join Date: Aug 2018 Location: Maryland Watch: GMT Mast II 116713 Posts: 200	Thanks, guys! Interesting marketing technique!

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