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Old 11 October 2018, 11:21 PM   #1
vladamir15
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Family vs corporate - SS Shortage

Hello everyone,

Like many i was thinking about the watch shortage across the many brands. I think I have an idea - it’s the mostly the family owned shops that are playing this game. Think about it. Patek with the 5711, Audemars with the Royal oak and Rolex with SS sports model. All brands that aren’t owned by corporations but rather families/trusts. If you look at like the Swatch group or Richemont group, their brands aren’t centered around shortages and waitlists. I am sure there are some exceptions, but for the most part. What watches from Omega, Lange, Cartier, Panerai, Breguet or Vacheron have huge waitlists?

The families care more about status/respect in the horology rather than pure sales. The Swatch group isn’t (normally) going to lose out on a sale because some guy gets tired of the waitlist. They are a publicly traded company that want to actually sell watches and make a profit.

I’m not saying one or the other is clearly better, but what do you guys think about my idea? Do you think family vs corporation is the deciding factor? Would you rather have these brands be family owned or have pp, AP and rolex be owned by a corporation where you can get any SS model you want?
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