Rolex fines AD for 2020 Grey dealer inventory

[kittansett]

AD reports of Rolex USA purchasing new 2020 model Grey dealer inventory. They trace the watch to the issuing AD, and fines the AD for the amount that was sold/paid by Rolex USA from the GD. AD runs the risk of losing the AD status if they refuse. This is their way of sanctioning the AD for selling to flippers. I think that it's about time that Rolex USA does something about the highly sought after models showing up with the GD. AD network learned about this, and are very careful to not be caught by Rolex. They said that they really have to know their customers, especially on these newly release models that most don't even have yet.

[dmash]

More ‘AD said this without definite proof’..

*yawn*

[HogwldFLTR]

Originally Posted by dmash

More ‘AD said this without definite proof’..

*yawn*

+1

[Rrpdc]

Originally Posted by dmash

more ‘ad said this without definite proof’..

*yawn*

+1

[worldofoyster]

i highly doubt it.

[broham84]

Originally Posted by dmash

More ‘AD said this without definite proof’..

*yawn*

Originally Posted by worldofoyster

i highly doubt it.

It’s true, they started doing it in HK.

[Polarexplorerii]

Originally Posted by worldofoyster

i highly doubt it.

same

[rolex818]

Fo real?!?


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[BumbleB]

Sounds like an elaborate excuse to not sell you a hot model...


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[sgwatchguy]

Originally Posted by bumbleb

sounds like an elaborate excuse to not sell you a hot model...


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+1

[GVAZQUEZ]

Originally Posted by BumbleB

Sounds like an elaborate excuse to not sell you a hot model...


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1up


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[fskywalker]

Originally Posted by BumbleB

Sounds like an elaborate excuse to not sell you a hot model...


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[G.D.BeanCounter]

I have only seen a handful listed in the US through the normal channels, and all those seem to still be listed. This may make it more or less believable if Rolex actually wanted to set an example or even cares to.

[boogiebot]

I call bull. How are they going to enforce this if an individual buys the watch and sells it to a grey?? I hate the fact that I can’t get a new watch right now either, but to think that Rolex can or would stop this is a bit far fetched


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[Tavli3]

Originally Posted by boogiebot

I call bull. How are they going to enforce this if an individual buys the watch and sells it to a grey?? I hate the fact that I can’t get a new watch right now either, but to think that Rolex can or would stop this is a bit far fetched


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They can't stop private sales to Greys but what about fully stickered and blank warranty cards? I mentioned on another thread that I was on the phone with my daughter and her boyfriend while they were at a very large gray dealer. They were offered a 2019 BLNR with no warranty card for 15,500.00 or a 2020 with warranty card in his name for $16,900.00! What about that?

Does anyone think Rolex should be caring about that? I should think so. So what this boils down to is that the AD has this watch and is hiding it. Don't tell me about the VIP BS, I'm sure they have a ton of VIPs they could have sold the watch to. But no they have it stashed away till they get the call from this or some other gray and then magically it appears for purchase, albeit 7K over list or thereabouts. And please don't think I have sour grapes, I have a BLNR & a Hulk both at MSRP. I'm just steamed at the blatant screwing of the consumer and the BS that flies around trying to cover it up.

I'm confused OP is this something you heard directly from your AD or something you read somewhere? If you read it please provide us a link.

[Patton250]

Originally Posted by boogiebot

I call bull. How are they going to enforce this if an individual buys the watch and sells it to a grey?? I hate the fact that I can’t get a new watch right now either, but to think that Rolex can or would stop this is a bit far fetched


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They couldn’t. The only thing that could happen in this process is the AD could blackball the customer that flipped it to begin with.

[KatGirl]

ADs commonly sell excess inventory to Grey market dealers. But, it seems to me, that with the high demand for new releases by consumers, they shouldn’t have any excess stock. So I’m confused ....

[chris242]

Originally Posted by KatGirl

ADs commonly sell excess inventory to Grey market dealers. But, it seems to me, that with the high demand for new releases by consumers, they shouldn’t have any excess stock. So I’m confused ....

There’s definitely no excess stock.. just insider deals amongst “preferred clients” getting them, flipping directly to grey and the AD gets a cut.
I’m convinced it’s what’s going on.


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[Greg 59]

Originally Posted by KatGirl

ADs commonly sell excess inventory to Grey market dealers. But, it seems to me, that with the high demand for new releases by consumers, they shouldn’t have any excess stock. So I’m confused ....

"Excess inventory." Please elaborate as i am struggling to understand when any rolex AD ever has more watches than they know what to do with?

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[dmash]

Originally Posted by Greg 59

"Excess inventory." Please elaborate as i am struggling to understand when any rolex AD ever has more watches than they know what to do with?

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Even as recent as a few years back, full PM could be had at 30% off. These watches did not move whatsoever, they sat, sometimes for years. Greys would buy these in addition to hotter sports models as a bundle deal from ADs. Greys win getting sports models, ADs win getting more sales and fresh stock from Rolex.

There was tons of excess stock at almost every AD up until 2015. The now loved Hulk, the 116600 Sea Dweller....those watches were paper weights at some shops.

If you weren’t in the watch game 5-6 years ago (or obviously longer) its probably really really hard to fathom what used to be normal. It’s absolutely nuts now, almost hard to believe myself. The craziest to me is the PP Nautilus. 7 years ago people were talking about how it was a ‘dated’ 70s style ugly watch. Now it’s fetching 3x MSRP.

[Greg 59]

Originally Posted by dmash

Even as recent as a few years back, full PM could be had at 30% off. These watches did not move whatsoever, they sat, sometimes for years. Greys would buy these in addition to hotter sports models as a bundle deal from ADs. Greys win getting sports models, ADs win getting more sales and fresh stock from Rolex.

There was tons of excess stock at almost every AD up until 2015. The now loved Hulk, the 116600 Sea Dweller....those watches were paper weights at some shops.

If you weren’t in the watch game 5-6 years ago (or obviously longer) its probably really really hard to fathom what used to be normal. It’s absolutely nuts now, almost hard to believe myself. The craziest to me is the PP Nautilus. 7 years ago people were talking about how it was a ‘dated’ 70s style ugly watch. Now it’s fetching 3x MSRP.

Jeez. People don't friggin read comments properly these days. They snatch one line and take it out of context so they can just vent. I wasn't talking 5 years ago. I wasn't even talking 5 months ago. I was responding to someone's suggestion that the reason why an ad might be selling excess stock to a grey dealer TODAY which is September 2020 was because they cannot get rid via the general public.

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[dmash]

Originally Posted by Greg 59

"Excess inventory." Please elaborate as i am struggling to understand when any rolex AD ever has more watches than they know what to do with?

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Originally Posted by Greg 59

Jeez. People don't friggin read comments properly these days. They snatch one line and take it out of context so they can just vent. I wasn't talking 5 years ago. I wasn't even talking 5 months ago. I was responding to someone's suggestion that the reason why an ad might be selling excess stock to a grey dealer TODAY which is September 2020 was because they cannot get rid via the general public.

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Then perhaps you should have clarified that? Your post, which I responded to, was to inform you as it seemed you were unaware of any time that excess stock might have been sold. Excuse me for being generous to explain such situation. Sounds like you are the one needing to vent?

[Harry-57]

Originally Posted by Greg 59

"Excess inventory." Please elaborate as i am struggling to understand when any rolex AD ever has more watches than they know what to do with?

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All the slower moving models the AD not only has to take, but sell in a year to keep their franchise. The Rolex display cases are not empty at ADs. Only the hot models and top Unicorns are not on display. If all those diamond dialled DJs and OPs etc. don't walk out the door, they have to go out a different door. This is why ADs have relationships with grey sellers, and why greys can ask for hot models in exchange for taking all the slow stuff.

And don't stay focused just on Rolex, because the ADs don't. They shift around all sorts of inventory from all the brands they stock in mixed consignments. It's how a business stays in business.

[dpt.calvin]

ibtl

[WestCoastS]

Love it if true!

[Rado63]

I don't see how an AD can exist without sales to secondary market dealers or gray dealers or flippers. How do you explain the fact that no AD has Steel sports in the case? No watches to sell but still in business?

[dmash]

Originally Posted by Rado63

I don't see how an AD can exist without sales to secondary market dealers or gray dealers or flippers. How do you explain the fact that no AD has Steel sports in the case? No watches to sell but still in business?

But his AD said so!

[daOnlyBG]

Originally Posted by dmash

But his AD said so!

[Tanuki]

Originally Posted by Rado63

I don't see how an AD can exist without sales to secondary market dealers or gray dealers or flippers. How do you explain the fact that no AD has Steel sports in the case? No watches to sell but still in business?

This is what I have been saying for years. If there really was a shortage in supply how could ADs stay in business? Why would they keep paying all those employees to just stand there all day? There would have been layoffs with just a skeleton crew... Never made any sense!

[TswaneNguni]

Originally Posted by Tanuki

This is what I have been saying for years. If there really was a shortage in supply how could ADs stay in business? Why would they keep paying all those employees to just stand there all day? There would have been layoffs with just a skeleton crew... Never made any sense!

ADs do not just sell Rolex .