Intresting article with specific reference to Panerai watches

[sjap68]

Interesting article on how luxury Brands are repositioning and adapting themselves in the current COVID-19 economic climate.



https://www.scmp.com/lifestyle/fashi...est-world-fall

[Cru Jones]

Italian design, Swiss engineering.... Chinese customers.

[bigrustypig]

I walked away from Panerai long ago, fortunately. They seem to have lost their way much more since then.


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[arnage]

Originally Posted by Cru Jones

Italian design, Swiss engineering.... Chinese customers.

principally, this is no different than saying..
Italian design, Swiss engineering.... "American customers" ? not sure that's an appropriate type of comment. it's owned by a large corporate conglomerate; they will cater to the market that suits its shareholders the best, just as any company would.

[brandrea]

Originally Posted by bigrustypig

I walked away from Panerai long ago, fortunately. They seem to have lost their way much more since then.


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To each their own

I personally think the brand is more innovative and exciting than Rolex at the moment. The new materials that they are building with are really interesting to me.

[arnage]

I'd tend to agree that their offerings are more "exciting" than what Rolex has been putting out lately. Panerai receives a lot of criticism for "re-issue" of limited editions. or changing the colors of a basic design that already existed. Yet when Rolex re-issues an update (3rd iteration) of the 50th anniversary sub, or re-issues oyster perpetuals with the Stella colored dials.. everything's fine, and people can't wait to get on the waitlist?

I have been a customer of both brands - and I'd say it's refreshing to be able to get what you want from Panerai, without any weird games involved. discussion on retail pricing aside..