AD offers to sell a brand new sport model at the gray market price

[pp4daytona]

I think this is going too far.
I want to buy from an AD because I don’t want to pay premium. All I got is you need to bundle or pay gray market price.


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[peterpl]

Nothing new.

The money has to come from somewhere. Why would the AD give you a free $10k say on a Daytona? Either bundle so they make the money off you on other pieces or jewelry or pay up market price.

Just like a house or car. If a Porsche is MSRP $200k but resells on market at $350k - no one is going to give it to you for $200k are they?

[Reinhard in SA]

If you have proof, Rolex might find that very interesting. Even charging over list for the new BB58 has gotten an AD reprimanded. Not sure it applies everywhere though.

[teck21]

You are 100% sure they said you could get it if you outright paid above MSRP?

If they were willing to do that, why would they try to get you to bundle in the first place?


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[Rado63]

Why not share some details. What did you go in search of? What watches did the AD offer in this bundle? Did they ask for payment in Cash or part cash, or all credit card was okay? When they said "pay gray market" did they ask you to spend gray market price in the store? or did they tell you that if you don't have spend history, or don't bundle then you should purchase on the secondary market? More details please.

[TankTom]

Watches of Switzerland here in the UK are selling a hulk for £16k odd (inclusive of VAT) which implies it is a brand new watch.

[IamJacky]

At least they're being up front about what they want and provide certainty. I would hate to bundle a bunch of watches only to be put on a wait list to may or may not get the watch that I want in some unknown future.

[pp4daytona]

Originally Posted by Rado63

Why not share some details. What did you go in search of? What watches did the AD offer in this bundle? Did they ask for payment in Cash or part cash, or all credit card was okay? When they said "pay gray market" did they ask you to spend gray market price in the store? or did they tell you that if you don't have spend history, or don't bundle then you should purchase on the secondary market? More details please.

It's for GMT. It didn't go to the payment part. The deal was buying 2 Tudor watches and get the GMT at MSRP or pay around $16,000 to just the GMT. I said no.

[pp4daytona]

Originally Posted by IamJacky

At least they're being up front about what they want and provide certainty. I would hate to bundle a bunch of watches only to be put on a wait list to may or may not get the watch that I want in some unknown future.

That's true.

[Nairn1980]

Originally Posted by TankTom

Watches of Switzerland here in the UK are selling a hulk for £16k odd (inclusive of VAT) which implies it is a brand new watch.

Their prices just say (inclusive of VAT). It’s a used watch

[Nairn1980]

Originally Posted by pp4daytona

I think this is going too far.
I want to buy from an AD because I don’t want to pay premium. All I got is you need to bundle or pay gray market price.


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As they say.... “suck it up, buttercup”

Sadly it is what it is

[pp4daytona]

Originally Posted by Nairn1980

As they say.... “suck it up, buttercup”

Sadly it is what it is

[Luke@TRF]

Originally Posted by peterpl

Nothing new.

The money has to come from somewhere. Why would the AD give you a free $10k say on a Daytona? Either bundle so they make the money off you on other pieces or jewelry or pay up market price.

Just like a house or car. If a Porsche is MSRP $200k but resells on market at $350k - no one is going to give it to you for $200k are they?

this is ethically wrong, and the brand should intervene.

what the private owner of the product do does not mean the business owner of the product can do the same.

otherwise Amazon can start charging people double the money for a PS5, latest Intel/AMD CPU & GPU etc which are getting flipped mad.

[Daveclock]

Originally Posted by TankTom

Watches of Switzerland here in the UK are selling a hulk for £16k odd (inclusive of VAT) which implies it is a brand new watch.

VAT is due on new and second hand items sadly.

Mind you it is always whimsical as to how "second hand" a watch is! ;)

[Nairn1980]

Originally Posted by Daveclock

VAT is due on new and second hand items sadly.

Mind you it is always whimsical as to how "second hand" a watch is! ;)

On second hand watches VAT is only paid (by the retailer) on the margin.

[Daveclock]

I agree - nothing new - my local AD tried this with me.

I think Rolex doesn't care - afterall AD's are not owned by them and they must have heard all the bundling/grey etc., stories by now? surely!?!

Here will always be a bigger fish who will just buy the bauble/trinket without it creasing their silk shirt.

[Aberdein]

I would send details to Rolex. They may not be interested buy there again they may have complaints about this AD from other customers and already have the AD under scrutiny.

[padi56]

Originally Posted by pp4daytona

I think this is going too far.
I want to buy from an AD because I don’t want to pay premium. All I got is you need to bundle or pay gray market price.


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Just tell that AD politely the second word is off, and turn around and walk out of his /hers store.Now if everyone done that when met with these so called bundling stuff then perhaps we could get back to normal sales.But today as Rolex watches to many are now little more than $$$$$$££££ object things..And while there are those willing to bow down lick ars# to these so called AD bundling stuff the trend will continue. With some ADs jumping up for joy because there are many around today with more money than sense,to get one of the so called hot mass produced Rolex watches..

[1791]

Originally Posted by pp4daytona

I think this is going too far.
I want to buy from an AD because I don’t want to pay premium. All I got is you need to bundle or pay gray market price.


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I don't have a problem with this policy. Let the AD set the price for new watches. It would put inventory back in the AD displays.

[billyboy360]

Rolex should ensure AD's are only be allowed to sell at retail, otherwise what's the point of having an official dealer network. I'm sure most AD's sell the in demand models to grey market dealers for more than retail, dealers will always try to maximize there profits.

I once bought a used Ferrari at full list price as the model was in demand but the dealer was not allowed to sell cars above the official list price. They still had a bunch of customers will to pay list for a one year old car including me.

[teck21]

Originally Posted by Luke@TRF

this is ethically wrong, and the brand should intervene.

what the private owner of the product do does not mean the business owner of the product can do the same.

otherwise Amazon can start charging people double the money for a PS5, latest Intel/AMD CPU & GPU etc which are getting flipped mad.

If you wanna talk ethics, is it ethical for customers to buy any watch they want just to flip it, thereby depriving somebody else the chance to buy the watch at MSRP to enjoy?

Simple yes or no.


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[peterpl]

Originally Posted by Luke@TRF

this is ethically wrong, and the brand should intervene.

what the private owner of the product do does not mean the business owner of the product can do the same.

otherwise Amazon can start charging people double the money for a PS5, latest Intel/AMD CPU & GPU etc which are getting flipped mad.

In the developed world its called free trade and the ADs are individually owned so they can pretty much set the price on anything they want.

Car dealers are doing the same thing with Porsche etc....does Porsche care? Nope.
My local tech stores are doing the same thing as you say with PS5 and AMD CPUs.....does AMD or Intel care? Nope.
Local Shoe shops are doing the same thing with Jordan/Yeezy shoes.....does Nike or Adidas care? Nope.

this is nothing but capitalism at its finest.

[teck21]

Originally Posted by peterpl

The developed world its called free trade and the ADs are individually owned so they can pretty much set the price on anything they want.

Car dealers are doing the same thing with Porsche etc....does Porsche care? Nope.
My local tech stores are doing the same thing as you say with PS5 and AMD CPUs.....does AMD or Intel care? Nope.
Local Shoe shops are doing the same thing with Jordan/Yeezy shoes.....does Nike or Adidas care? Nope.

this is nothing but capitalism at its finest.

Many Rolex buyers wants to enjoy the money they make thanks to capitalism because it suits them, but want a socialist method of distribution because it suits them.

Gotta take the good with the bad, the bad being luxury goods go to those who can and will pay the most.

As you put it, capitalism working as intended in this case.


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[MrJKLFoams]

My local AD got told off by doing bundle meal deal with their customers and since then they stopped calling all their customers and just put hot SS sport models on display and if you're lucky to drop by then you can purchase it.

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[teck21]

Originally Posted by MrJKLFoams

My local AD got told off by doing bundle meal deal with their customers and since then they stopped calling all their customers and just put hot SS sport models on display and if you're lucky to drop by then you can purchase it.

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Told off by? In Australia? No bundling? I’m sure many Aussies here would love to know which AD that is.


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[Chester01]

Originally Posted by pp4daytona

I think this is going too far.
I want to buy from an AD because I don’t want to pay premium. All I got is you need to bundle or pay gray market price.


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You have to bundle because gray market bundles. Given the vast number of any Rolex model you want on the gray market, it’s possible that gray market dealers buy 75% of an AD watches. And people wonder, must be a shortage, oh my must be a spike in demand, here or there. It’s laughable. Spike in demand alright, from the gray market.

[BroncoOne]

If the AD bought it from a flipper it’s OK by Rolex. It’s only watches that Rolex sells to an AD wholesale that are required to be sold at MSRP.

About the bundling, they reserve the in demand models for good customers. If you aren’t one that is one way to become a favored customer. Why should they sell a new Pepsi at MSRP to you when they have customers that have purchased 10 watches from them over the years, especially before the current crazy demand occurred?

You would not be in business long if you favored someone walking in off the street over a long time good customer. They have no idea if you’ll be flipping the watch anyway.

Real world example: I bought a second Batman at MSRP and offered to sell one I bought gray to the AD to get my money back. We didn’t make that deal and I sold it to a friend instead for the price I wanted. All the AD asked is that I not flip the one that they sold to me, so clearly they are worried about Rolex tracking this. They are one of the most prominent Rolex (and other watch) dealers in the world.

[Hollie_Rollie]

Originally Posted by pp4daytona

It's for GMT. It didn't go to the payment part. The deal was buying 2 Tudor watches and get the GMT at MSRP or pay around $16,000 to just the GMT. I said no.

TBH Tudor makes some nice pieces, I would rather buy 2 Tudor watches to get the Pepsi than buy diamond jewelry.

DSW would’ve taken them up on this deal. This is how the greys get some of their inventory. And then he’ll turn around and sell the Pepsi for 20k and take a 1k hit on the Tudors

[Luke@TRF]

Originally Posted by peterpl

In the developed world its called free trade and the ADs are individually owned so they can pretty much set the price on anything they want.

Car dealers are doing the same thing with Porsche etc....does Porsche care? Nope.
My local tech stores are doing the same thing as you say with PS5 and AMD CPUs.....does AMD or Intel care? Nope.
Local Shoe shops are doing the same thing with Jordan/Yeezy shoes.....does Nike or Adidas care? Nope.

this is nothing but capitalism at its finest.

don't own an 911 so can't comment on Porsche but I am aware the dealership do ask customers to have a purchase history for the hotter models.

far as i know i dont see Amazon, Ebuyer, Currys and other retailers charging over retail for PS5, PC components that are bought with bots and sold at double the price. Intel and AMD already said they are doing all they can to ensure the products go to the end user, not flippers, but they can't ID the flippers as effective as the watch ADs who conduct their business face to face with the customers.

I also failed to see Addidas or Footlocker selling any sneakers over retail.

Maybe things work differently across the pond, good for you i guess.

[Nikrnic]

It is what it is. I'd normally say not my money and walk however two Tudors might not be so bad in this case

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