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seabreeze60 · 3 September 2021, 11:19 AM

I enjoy seeing Rolex’s daily advertisement in the WSJ. It would be fun to see photos of their recent ads

2loaded · 3 September 2021, 11:22 AM

Very cool, and in print.

Ona · 3 September 2021, 11:25 AM

Exquisite and classic.. as always

teck21 · 3 September 2021, 11:28 AM

And that’s pretty much the kind of advertising they’ve been doing for decades.

Absolutely nothing fancy.

But it has sent the correct message even to people who never even actually stop to examine the reference of any particular ad simply by being consistent in their messaging.

Rolex -> top papers -> successful people read these papers -> I have Rolex —> I successful

Whenever a person reaches a certain level of success, and decides on getting a wrist watch to celebrate that success, no other brand comes to mind.

It seems that these ads are paid for by different ADs, and sometimes by Rolex itself.

But they’re always exactly the same. I wonder if Rolex goes so far as to dictate the very reference each AD is expected to feature when it’s their turn to pony up for a print advertisement.

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77T · 3 September 2021, 11:42 AM

Good old print adverts. It was a NatGeo magazine advert that lured me with the Polar ExplorerII.

Now I don’t have an print ADs to share. But for those who haven’t seen this YT posted a couple of months ago, here’s a gratuitous link:

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seabreeze60 · 4 September 2021, 01:31 AM

9/3/21 - WSJ

kieselguhr · 4 September 2021, 03:26 AM

The shop at crystals was barren the other day

I like the Rolex ads. Classy. Always have been

Orangeface · 4 September 2021, 03:52 AM

There’s a Rolex 1/4 page color ad branded to a different boutique or chain in the first section/print edition of the WSJ - EVERY DAY. It’s baffling. There are virtually no new Rolex watches available anywhere worldwide, as we’ve all discussed at depth here on TRF for the past year++. Especially the s/s variety. That’s a lot of money for exposure to an audience that cannot actually acquire the advertised watches.

Nice campaign, tho…

yalex · 4 September 2021, 03:58 AM

Rolex should advertise that it is no longer the watch that is passed onto the next generation, it is the waitlist.

Oxfordian · 4 September 2021, 04:10 AM

Same advert in this week’s Daily Telegraph here in the UK, only the watch was a blue dial DJ and the retailer Goldsmiths

3 September 2021, 11:19 AM	#1
seabreeze60 "TRF" Member Join Date: May 2017 Real Name: Dan Location: USA Watch: Tudor, Carl F. Buc Posts: 1,580	Today’s Rolex Advertisement I enjoy seeing Rolex’s daily advertisement in the WSJ. It would be fun to see photos of their recent ads

3 September 2021, 11:28 AM	#4
teck21 "TRF" Member Join Date: Nov 2018 Real Name: Teck Location: South East Asia Watch: Tudor Black Bay 58 Posts: 1,846	Today’s Rolex Advertisement And that’s pretty much the kind of advertising they’ve been doing for decades. Absolutely nothing fancy. But it has sent the correct message even to people who never even actually stop to examine the reference of any particular ad simply by being consistent in their messaging. Rolex -> top papers -> successful people read these papers -> I have Rolex —> I successful Whenever a person reaches a certain level of success, and decides on getting a wrist watch to celebrate that success, no other brand comes to mind. It seems that these ads are paid for by different ADs, and sometimes by Rolex itself. But they’re always exactly the same. I wonder if Rolex goes so far as to dictate the very reference each AD is expected to feature when it’s their turn to pony up for a print advertisement. Sent from my iPhone using Tapatalk

3 September 2021, 11:42 AM	#5
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,016	Good old print adverts. It was a NatGeo magazine advert that lured me with the Polar ExplorerII. Now I don’t have an print ADs to share. But for those who haven’t seen this YT posted a couple of months ago, here’s a gratuitous link: Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?

4 September 2021, 01:31 AM	#6
seabreeze60 "TRF" Member Join Date: May 2017 Real Name: Dan Location: USA Watch: Tudor, Carl F. Buc Posts: 1,580	Today’s Rolex Advertisement 9/3/21 - WSJ

4 September 2021, 03:26 AM	#7
kieselguhr "TRF" Member Join Date: May 2013 Real Name: Nick Location: Las Vegas Watch: 1601 Posts: 10,623	Today’s Rolex Advertisement The shop at crystals was barren the other day I like the Rolex ads. Classy. Always have been

3 September 2021, 11:22 AM	#2
2loaded "TRF" Member Join Date: Jun 2016 Location: USA Watch: es watches Posts: 2,107	Very cool, and in print.

3 September 2021, 11:25 AM	#3
Ona Banned Join Date: Dec 2019 Location: USA Posts: 138	Exquisite and classic.. as always

4 September 2021, 03:52 AM	#8
Orangeface "TRF" Member Join Date: Mar 2021 Location: SoCal Watch: No-Date Sub Posts: 251	There’s a Rolex 1/4 page color ad branded to a different boutique or chain in the first section/print edition of the WSJ - EVERY DAY. It’s baffling. There are virtually no new Rolex watches available anywhere worldwide, as we’ve all discussed at depth here on TRF for the past year++. Especially the s/s variety. That’s a lot of money for exposure to an audience that cannot actually acquire the advertised watches. Nice campaign, tho…

4 September 2021, 03:58 AM	#9
yalex 2024 Pledge Member Join Date: Nov 2012 Real Name: DB Location: DC Metro Posts: 38	Rolex should advertise that it is no longer the watch that is passed onto the next generation, it is the waitlist.

4 September 2021, 04:10 AM	#10
Oxfordian "TRF" Member Join Date: Aug 2019 Real Name: Martin Location: England Watch: Sea Dweller Posts: 3,117	Same advert in this week’s Daily Telegraph here in the UK, only the watch was a blue dial DJ and the retailer Goldsmiths __________________ Martin Small Rolex, Omega, Seiko and Oris Collection

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