Interesting Bloomberg article…. Good news for enthusiasts.

[DoctorA]

I consider this a sign for things going back to normal!!
What do you think??

https://www.bloomberg.com/news/artic...nner#xj4y7vzkg


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[lig]

I don't like it. I've been thinking about downsizing. :D

Waited too long, it would seem. Maybe it's a sign.

[Jawnz]

I’ve definitely seen prices come back down to earth. I’m still waiting for more drops before I start bidding on 5 digit Rolexes again.

[BogdanS]

Paywall…


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[rockysw]

It is going to happen.

[WatchTimes]

Secondary market prices will come down as the people buying on credit are going to start to feel the squeeze soon but I don't think the day where you just walk into an AD and get a SS sports model is coming anytime soon.

[Snowballs]

Originally Posted by WatchTimes

Secondary market prices will come down as the people buying on credit are going to start to feel the squeeze soon but I don't think the day where you just walk into an AD and get a SS sports model is coming anytime soon.

Agreed. Lots of buyers still salivating to get SS sports models at retail.

Watch the parade of hopefuls who walk into ADs and ask for them every day.

Rolex is an expert at this game......

[LndLord]

i been eyeing gold! Let's see hopefully.

[Mr Ben]

I find my insurance policy fun on this one. They automatically cover anything bought for and valued under £15k but that is the limit. I can just watch as models drift into that price range and think what I’d like as they all come down.

[BillA]

5% drop is peanuts compared to the huge inflated prices to begin with

[Nads786]

Originally Posted by Snowballs

Agreed. Lots of buyers still salivating to get SS sports models at retail.

Watch the parade of hopefuls who walk into ADs and ask for them every day.

Rolex is an expert at this game......

I just don’t understand this thinking, Rolex is an expert at generating demand in their SS watches but did not do this back in 2015 because back then you could walk in and get a Exp1 or SD with a discount.

Are you suggesting Rolex has changed their executive team and pursuing a new strategy since 2015? If so why build a new factory to expand production? Why expand production from 2019 to 2022 to a million items?

[Nads786]

Secondary Sub market is definitely gravitating down. I’m seeing Subs advertised at $13,300 while months ago it was around $14,500.

[DoctorsOrders]

I hope things are returning back to normal!! I have been on a waitlist for a SS Daytona for 2+ years now

[zi464]

I think getting the hype/sport models from AD still the same

[enjoythemusic]

It's called a correction... since anyone with a sense of sanity knows the market got waaaaaaaay out-of-hand. Some things moreso than others imho.

Today, there are faaaar more brands and models and bits to choose from than 15 years ago, let alone 25 years ago. Overall, the strong growth has been breathtaking to see. This ain't 1997, or 1987, that's for sure. Am overjoyed to see horology thrive.

PS: Help support the nawcc, ahci, horopedia, etc.

[Jackie Daytona]

I need that guys job,…to browse watch listings all day and then write an article about it. I already do the first half

[sski]

Originally Posted by rockysw

It is going to happen.

It's happening!

[cy888]

Originally Posted by BogdanS

Paywall…
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pass paywall:
https://archive.ph/2023.07.25-104116...uverify%20wall


Haven't checked the data, but someone on reddit mentioned: "15 of the 30 watches in their "index" are two tone, gold, and diamond Daytona's and Sky Dwellers with Private Sale prices found on C24, eBay, and discussion forums."
https://www.reddit.com/r/rolex/comme...eb2x&context=3

[dwjez14]

Originally Posted by lig

I don't like it. I've been thinking about downsizing. :D

Waited too long, it would seem. Maybe it's a sign.

I just got rid of 4 pieces. I think at the right time. I believe market still has much more room
To head south

[Gandor]

I would probably start downsizing during the holiday push around Oct/Nov to get best value.

[huncho]

Originally Posted by Nads786

I just don’t understand this thinking, Rolex is an expert at generating demand in their SS watches but did not do this back in 2015 because back then you could walk in and get a Exp1 or SD with a discount.

Are you suggesting Rolex has changed their executive team and pursuing a new strategy since 2015? If so why build a new factory to expand production? Why expand production from 2019 to 2022 to a million items?

they definitely realized that hyping up watches increases demand and profits, because people naturally gravitate towards what they can't get. they also definitely realized that bundling is hugely beneficial. anyone could come to that conclusion by seeing how they had record quarters every year since the pandemic while having empty display cases at every AD

hermes has been doing this for decades with their bags so it's not even a new business model. it probably just needed some kind of catalyst to allow for the pivot, which in this case was the pandemic and free money

people always bring up the new factory and increased production / 1 million watches, etc. but no one knows how many of those 1 million are stainless steel models that are nowhere to be found versus datejusts which are their most popular model and best seller. also no one knows how many more daytonas/pepsis/etc they'll be producing when they add on the new factory

now that they see what lack of supply does to the brand, the theory is that they'll do their best to maintain that going forward

[Nads786]

Originally Posted by huncho

they definitely realized that hyping up watches increases demand and profits, because people naturally gravitate towards what they can't get. they also definitely realized that bundling is hugely beneficial. anyone could come to that conclusion by seeing how they had record quarters every year since the pandemic while having empty display cases at every AD

hermes has been doing this for decades with their bags so it's not even a new business model. it probably just needed some kind of catalyst to allow for the pivot, which in this case was the pandemic and free money

people always bring up the new factory and increased production / 1 million watches, etc. but no one knows how many of those 1 million are stainless steel models that are nowhere to be found versus datejusts which are their most popular model and best seller. also no one knows how many more daytonas/pepsis/etc they'll be producing when they add on the new factory

now that they see what lack of supply does to the brand, the theory is that they'll do their best to maintain that going forward

A lot of companies had record profits during the pandemic, so I think it’s hard to say that’s cause and effect.

That demand could also be short duration, leaving them with pre pandemic demand and future customers uninterested in the brand due to poor cx.

I have an alternative theory, the Apple Watch is eating up watch sales and perhaps they wanted to move up market to insulate themselves from being compared to the Apple Watch.

Social Media can also amplify existing demand. People are basically lining up to be hypnotized with the amount of SM content is out there on watches.


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[Tri-Tip]

Originally Posted by DoctorsOrders

I hope things are returning back to normal!! I have been on a waitlist for a SS Daytona for 2+ years now

But as the prices come down, demand will rise again, it's a vicious cycle.

[GradyPhilpott]

Originally Posted by BogdanS

Paywall…


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You can sign up for a free account.

[brandrea]

Originally Posted by DoctorsOrders

I hope things are returning back to normal!! I have been on a waitlist for a SS Daytona for 2+ years now

That’s one reference that will be immune to any downturn as far as an AD purchase goes

[BogdanS]

Originally Posted by GradyPhilpott

You can sign up for a free account.

And be allowed to read just one article… Right…


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[GradyPhilpott]

Originally Posted by BogdanS

And be allowed to read just one article… Right…


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I don't know. I was only interested in that particular article.

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[yoast]

Originally Posted by BogdanS

Paywall…


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[Yobber76]

Originally Posted by Nads786

I just don’t understand this thinking, Rolex is an expert at generating demand in their SS watches but did not do this back in 2015 because back then you could walk in and get a Exp1 or SD with a discount.

Are you suggesting Rolex has changed their executive team and pursuing a new strategy since 2015? If so why build a new factory to expand production? Why expand production from 2019 to 2022 to a million items?

The whole luxury/status market has changed in recent years.
Wasn't that many years ago, that Weller Bourbons got dusty on liquor store shelves.
You never bought a car, new or used without haggling a discount.
The thought of over bidding on a house was absurd. Just go find another house.
In January 2018, I got a 17% discount on a NIB SS DJ 41from a TS on this forum. If I hadn't worked hard to find a NIB BLNR at MSRP in June of 2018, I might still be waiting for one. I bought a Tag Heuer for 50% off MSRP, NIB, 25-30% off was typical for most Omega watches, that was the state of most of the luxury watch industry. People weren't wearing luxury watches in general.

For decades, the economy went upward for 5-7 years, then went thru a downward adjustment of a year or so. Prices climbed then fell on the market movement, ususally via discounts off MSRP.

When COVID hit, I was amazed that with a loss of millions of jobs, the market for everything exploded upward. Amazed how demand for cars, homes, watches, travel, boats, literally all of the items that typically crashed, exploded.

I have a multi-millionaire friend whose financial consultant warned him in 2020 that real estate was going to take another 2008 type crash. He sold his secondary home in Florida for $560k, a nice return on his investment from 2016. Last I looked, that home is valued for about $900k, and stable.

It's a Brave New World, Rolex and many other companies have learned the game, and are playing it to the hilt.