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Old 5 October 2023, 05:28 AM   #1
Paddydog52
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new releases/discontinued models

Hi all, is it correct that Rolex announce new models and which models are being continued on April 1st each year?

Also with the release earlier this year of the 70th anniversary submariner "starbucks" that has a brighter bezel than the previous 2020 model (presuming this new model isn't a short term release) would it be fair to presume that the preceding Starbucks model with the darker bezel that was originally released in 2020 (model 126610LV) will be discontinued next year?

2020-2024 would be a relatively short run compared to the "Hulk" which ran from 2010-2020 I believe, then again the original "Kermit" was produced from 2003-2010 so perhaps Rolex are shortening how many years they release their new submariners moving forward, I guess on the plus side if you own a starbucks with the darker Mk1 bezel and it is discontinued after only 4 years of production then there won't be as many in circulation as previous submariner models such as the hulk and the Kermit?

Thanks
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Old 5 October 2023, 05:30 AM   #2
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Originally Posted by Paddydog52 View Post
Hi all, is it correct that Rolex announce new models and which models are being continued on April 1st each year?

Also with the release earlier this year of the 70th anniversary submariner "starbucks" that has a brighter bezel than the previous 2020 model (presuming this new model isn't a short term release) would it be fair to presume that the preceding Starbucks model with the darker bezel that was originally released in 2020 (model 126610LV) will be discontinued next year?

2020-2024 would be a relatively short run compared to the "Hulk" which ran from 2010-2020 I believe, then again the original "Kermit" was produced from 2003-2010 so perhaps Rolex are shortening how many years they release their new submariners moving forward, I guess on the plus side if you own a starbucks with the darker Mk1 bezel and it is discontinued after only 4 years of production then there won't be as many in circulation as previous submariner models such as the hulk and the Kermit?

Thanks

No one knows.
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Old 5 October 2023, 06:55 AM   #3
Paddydog52
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Ok thanks

but it is correct that Rolex generally announce new models and models that are being discontinued at the beginning of April each year? Or do the updates come out at anytime through the year?

Thanks
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Old 5 October 2023, 07:03 AM   #4
thesharkfactor
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They don't announce discontinuations, what happens is, a model is simply no longer in the new catalogue. New models/watches are secret until 'watches and wonders' which is in March each year.
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Old 5 October 2023, 07:26 AM   #5
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They don't announce discontinuations, what happens is, a model is simply no longer in the new catalogue. New models/watches are secret until 'watches and wonders' which is in March each year.
This….mostly. New releases now announced at Watches and Wonders although there have been a few, very few, midyear releases such as the Deepsea Challenge. And noted as above discontinued models just stop being advertised or manufactured, no formal announcement.
Also worth noting, the 126610LV came out in the fall of 2020, late because Covid cancelled the watch shows earlier in the year. It has been produced ever since, shade variations of bezel inserts are a running change not a new model. Depending on who you believe, the BLRO GMT has had at least three slight variations of bezel since it was introduced in 2018. As the entire Submariner line was updated in 2020 I doubt there will be any major changes for at least a decade.
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Old 5 October 2023, 08:35 AM   #6
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It is safe to assume Rolex will announce new models around that time next year, but with that said, no one knows what will be announced, except for a handful of tight lips in Switzerland.
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Old 5 October 2023, 08:47 AM   #7
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That’s for confirming all, so March each year is the time we will learn about any new releases then, yes, could be a decade until Starbucks is discontinued going by Kermit being in production for 7 years and hulk in production for 10 years so 7-10 years would be a fair assumption to make for the Starbucks. I think I read somewhere that they have produced 98,000 per year of the Starbucks, not sure if I read that right or not!
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Old 5 October 2023, 11:22 AM   #8
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There is no such thing as a 70th anniversary submariner. There was a slight color change that happened around the 70th production year but it is the same reference that has existed since 2020. Don’t believe the bs trying to make this seem like a special model.
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Old 5 October 2023, 11:55 AM   #9
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Where are you going with this?
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Old 5 October 2023, 12:48 PM   #10
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Its hard to predict when Rolex will do anything. They are the masters at being unpredictable. Some watches have stayed in production much longer then expected ie Milgauss. Some watches are retired at a big surprise to the public. All I can say is, expect the unexpected.
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Old 5 October 2023, 09:13 PM   #11
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Indeed, so anything could transpire pretty much, at least it keeps everyone on their toes!
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Old 5 October 2023, 09:23 PM   #12
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There is no such thing as a 70th anniversary submariner. There was a slight color change that happened around the 70th production year but it is the same reference that has existed since 2020. Don’t believe the bs trying to make this seem like a special model.
Exactly this, I believe that initially Rolex used up remaining stock of Bezels from the previous generation Green Dialed submariner (sorry I don't tend to use the nicknames like Hulk) and were not happy with how that shade of green looked when presented with the black dial and simply have an updated shade of green bezel that Rolex believes to be more aesthetically pleasing with the black dial.
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Old 5 October 2023, 11:30 PM   #13
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You will know everything on April 9, 2024. It's the first day of Watches & Wonders - Geneva.
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Old 5 October 2023, 11:33 PM   #14
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the truth is no one knows, and those who claim they know, they are lying
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Old 6 October 2023, 03:18 AM   #15
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You will know everything on April 9, 2024. It's the first day of Watches & Wonders - Geneva.
I see, so any previous models that don’t appear any longer as being available have by default been discontinued.
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Old 6 October 2023, 09:20 AM   #16
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I’m guessing this may sound ridiculous but if you don’t ask then you won’t know, with regards to the stickers that Rolex instructed AD’s to remove before selling the watches on a while back, is there any way anyone could get hold of some of them to attach to their own watch? Or would it be the case that they were attached by Rolex in a way that once they have been removed they can no longer be reattached? Thanks
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Old 6 October 2023, 09:24 AM   #17
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I’m presuming the following isn’t the stickers that come with a brand new Rolex? (Or should I say did before Rolex requested dealers remove the stickers)

https://thewatchprotect.com/products...protection-kit
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Old 6 October 2023, 09:28 AM   #18
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Just say you managed to get a brand new Kermit at Retail and are wondering how long to wait until you go to flip it

Save everyone some time and get the answer you actually want
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Old 6 October 2023, 09:52 AM   #19
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Just say you managed to get a brand new Kermit at Retail and are wondering how long to wait until you go to flip it

Save everyone some time and get the answer you actually want
No, I have a 2021 submariner Starbucks, I’ve certainly no intention of selling anytime soon, bearing in mind one was sold in 2022 for £19,900 I believe was the highest price paid around that time so the price has dropped over 30%, guess those asking prices won’t be seen again until some time after it is discontinued, whenever that is, most probably a good few years, so in answer to your question no, I am most certainly not looking for a quick flip, was just wondering if the stickers would be available anywhere just to keep the watch in the best condition possible.
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Old 6 October 2023, 10:08 AM   #20
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No, I have a 2021 submariner Starbucks, I’ve certainly no intention of selling anytime soon, bearing in mind one was sold in 2022 for £19,900 I believe was the highest price paid around that time so the price has dropped over 30%, guess those asking prices won’t be seen again until some time after it is discontinued, whenever that is, most probably a good few years, so in answer to your question no, I am most certainly not looking for a quick flip, was just wondering if the stickers would be available anywhere just to keep the watch in the best condition possible.
If you want it to look it best in 3 years when you can get the most profit out of it, leave it in a safe
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Old 7 October 2023, 12:58 AM   #21
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Ok thanks

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If you want it to look it best in 3 years when you can get the most profit out of it, leave it in a safe
Another couple of silly questions I’m thinking but the warranty runs out in 2026 so I’m guessing I would be best served to buy another 5 year’s warranty at that point? It costs around £90 for an additional 5 years warranty I believe, to get the warranty does the watch need to be serviced even though it hasn’t ever been worn? Would the service include the watch having to be opened up? Obviously that wouldn’t be ideal I’m guessing as it’s then been unsealed in a sense? I can understand older watches needed to be kept on top of but this one will still be new/unused come 2026, just was wondering if the warranty just gets issued without someone having to inspect the watch?

(I haven’t even ever rewinded the watch as I looked up how to do it and didn’t want to risk damaging the watch in some way, I’m pretty clumsy, seen conflicting views on weather the watch needs to be winded, some say yes as the oils and lubricants need a run every now and then, others say you could leave it sitting in a draw for 20 years and it will be fine?)

Just not sure if a new watch that has litterally been sitting in a draw since July 2021 will need any sort of service for many many years if never removed from that draw.
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Old 7 October 2023, 01:08 AM   #22
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Who is offering you additional 5 year warranty for £90?
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Old 7 October 2023, 01:59 AM   #23
Paddydog52
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Who is offering you additional 5 year warranty for £90?
Nobody specifically, I just thought I read somewhere a while ago that that is how much it costs, obviously happy to be corrected on this and anything else as I’m not sure about much as evidenced by my previous posts!
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Old 7 October 2023, 08:08 AM   #24
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Found this online:

“However, it is generally not recommended to leave an automatic watch unwound for extended periods of time. If the watch is left unwound for an extended period, the lubricants inside the movement can dry out, leading to wear and damage to the watch's internal components.“

https://nsbwatch.com/blogs/news/can-...l%20components.

Really not sure if I should perhaps give winding the watch a go myself at some point as obviously it would be a nightmare if it became damaged due to it sitting there for many more years as it has been untouched for quite a while now already
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Old 7 October 2023, 08:15 AM   #25
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Originally Posted by Paddydog52 View Post
Hi all, is it correct that Rolex announce new models and which models are being continued on April 1st each year?

Also with the release earlier this year of the 70th anniversary submariner "starbucks" that has a brighter bezel than the previous 2020 model (presuming this new model isn't a short term release) would it be fair to presume that the preceding Starbucks model with the darker bezel that was originally released in 2020 (model 126610LV) will be discontinued next year?

2020-2024 would be a relatively short run compared to the "Hulk" which ran from 2010-2020 I believe, then again the original "Kermit" was produced from 2003-2010 so perhaps Rolex are shortening how many years they release their new submariners moving forward, I guess on the plus side if you own a starbucks with the darker Mk1 bezel and it is discontinued after only 4 years of production then there won't be as many in circulation as previous submariner models such as the hulk and the Kermit?

Thanks
There’s no such thing as a 70th anniversary submariner. . Find an official Rolex, add, document, etc. that designates the current model as “70th Anniversary edition.”
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Old 7 October 2023, 09:15 AM   #26
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Nobody specifically, I just thought I read somewhere a while ago that that is how much it costs, obviously happy to be corrected on this and anything else as I’m not sure about much as evidenced by my previous posts!
no such thing as buying additional warranty from Rolex. Maybe 3rd party but not Rolex
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Old 7 October 2023, 09:21 AM   #27
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If I get it serviced just after it runs out in 2026 would that service entail the back being removed so that all the mechanical components can be checked? Seems a bit unnecessary bearing in mind the watch will still be unworn apart from perhaps being winded up a handful of times, would the fact that it had had the back removed impact the value or not at all? I just mean then it wouldn’t/couldn’t be classed as the brand new/unused watch that it would have been prior to the service?

Starting to feel like a sale pre July 2026 may be the most sensible course of action from a fiscal perspective! Lol
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Old 7 October 2023, 09:22 AM   #28
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no such thing as buying additional warranty from Rolex. Maybe 3rd party but not Rolex
Ok, thanks for confirming that. Much appreciated. 👍
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Old 7 October 2023, 12:40 PM   #29
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its a bezel color variation, similar to the pepsi Mark I-IV versions. Some may have their price affected, but more than likely it will be only realized once the watch is completely discontinued and the full production run is assessed.

Quote:
Originally Posted by Paddydog52 View Post
Hi all, is it correct that Rolex announce new models and which models are being continued on April 1st each year?

Also with the release earlier this year of the 70th anniversary submariner "starbucks" that has a brighter bezel than the previous 2020 model (presuming this new model isn't a short term release) would it be fair to presume that the preceding Starbucks model with the darker bezel that was originally released in 2020 (model 126610LV) will be discontinued next year?

2020-2024 would be a relatively short run compared to the "Hulk" which ran from 2010-2020 I believe, then again the original "Kermit" was produced from 2003-2010 so perhaps Rolex are shortening how many years they release their new submariners moving forward, I guess on the plus side if you own a starbucks with the darker Mk1 bezel and it is discontinued after only 4 years of production then there won't be as many in circulation as previous submariner models such as the hulk and the Kermit?

Thanks
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Old 10 October 2023, 01:24 AM   #30
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At least the price is starting to creep back up over the last month.

https://watchcharts.com/watch_model/...26610lv/prices
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