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learnmids · 26 December 2023, 06:12 AM

Hey, I would like to ask if anyone can share new Rolex Retail Price List?
Thanks.

Fredrik · 26 December 2023, 05:22 PM

You need to specify what country/currency, it varies a lot. I would guess that there is no price increase in some parts of the world which had very low inflation the past year, like Switzerland, and in some parts up to a 10% increase.

dmagicmojoe · 26 December 2023, 05:45 PM

I saw this post in another forum regarding price increases for Italy, if that helps you at all.

learnmids · 26 December 2023, 07:14 PM

I'm interested in EU countries.

Subshark1861 · 26 December 2023, 10:38 PM

Does anyone know how many individual references are on the price list? The one on YouTube seemed to have about 4 pages.

Stonerolex · 26 December 2023, 11:35 PM

What about a US price list ?

1William · 26 December 2023, 11:42 PM

Not enough of an increase to move the needle.

Calatrava r · 27 December 2023, 12:45 AM

One would think the US price increase would be effective next Tuesday so word should be out to ADs. If it is not, there may not be a US price increase at the moment. It has a lot to do with the currency exchange rates. Rolex attempts to equalize the price of their products around the world regardless of the currency to stabilize the market demand and keep the demand in the local market.

enjoythemusic · 28 December 2023, 03:12 AM

Quote:

Originally Posted by Calatrava r

One would think the US price increase would be effective next Tuesday so word should be out to ADs. If it is not, there may not be a US price increase at the moment. It has a lot to do with the currency exchange rates. Rolex attempts to equalize the price of their products around the world regardless of the currency to stabilize the market demand and keep the demand in the local market.

Well said, it is getting more challenging for manufacturers due to swings in currency devaluation. Today's one year chart shows the USD is the biggest loser by a factor of about 2x compared to the Euro and British Pound Sterling. They might not teach this in school, it's very straightforward stuff for international brands.

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ArtNouveau · 27 December 2023, 09:20 AM

https://www.rolexforums.com/showthread.php?t=631175

It’s a permanent thread up in the stickys.

faimag · 28 December 2023, 01:31 AM

Quote:

Originally Posted by ArtNouveau

https://www.rolexforums.com/showthread.php?t=631175

It’s a permanent thread up in the stickys.

26 December 2023, 06:12 AM	#1
learnmids "TRF" Member Join Date: Jun 2020 Location: Online Watch: Swiss Posts: 78	Rolex Retail Price List Hey, I would like to ask if anyone can share new Rolex Retail Price List? Thanks.

26 December 2023, 05:45 PM	#3
dmagicmojoe 2024 Pledge Member Join Date: Dec 2021 Location: USA Posts: 65	I saw this post in another forum regarding price increases for Italy, if that helps you at all. Attached Images

26 December 2023, 05:22 PM	#2
Fredrik 2024 Pledge Member Join Date: Oct 2011 Location: Sweden Watch: 1680 Posts: 1,874	You need to specify what country/currency, it varies a lot. I would guess that there is no price increase in some parts of the world which had very low inflation the past year, like Switzerland, and in some parts up to a 10% increase.

26 December 2023, 07:14 PM	#4
learnmids "TRF" Member Join Date: Jun 2020 Location: Online Watch: Swiss Posts: 78	I'm interested in EU countries.

26 December 2023, 10:38 PM	#5
Subshark1861 "TRF" Member Join Date: May 2023 Location: UK Watch: 124060, 126710BLNR Posts: 107	Does anyone know how many individual references are on the price list? The one on YouTube seemed to have about 4 pages.

26 December 2023, 11:35 PM	#6
Stonerolex "TRF" Member Join Date: Jul 2020 Location: USA Posts: 107	What about a US price list ?

26 December 2023, 11:42 PM	#7
1William 2024 SubLV41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 47,776	Not enough of an increase to move the needle.

27 December 2023, 12:45 AM	#8
Calatrava r 2024 SubLV41 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 11,420	One would think the US price increase would be effective next Tuesday so word should be out to ADs. If it is not, there may not be a US price increase at the moment. It has a lot to do with the currency exchange rates. Rolex attempts to equalize the price of their products around the world regardless of the currency to stabilize the market demand and keep the demand in the local market.

27 December 2023, 09:20 AM	#10
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,387	https://www.rolexforums.com/showthread.php?t=631175 It’s a permanent thread up in the stickys.

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