My favorite AD just updated their showroom.

[HiDive]

My Rolex AD has upgraded and renewed their Rolex dealership. They have been a relatively small physically, but well established dealer here in Pittsburgh for a long time. But they have always been a favorite for me and I love to visit them and really like the people that work there. Last year I moved back here after 6 years living in Hawaii, and when I visited them for the first time after returning they had purchased the restaurant next door and were in the process of expanding into the new space. So, a couple of months ago I bought my wife a two tone ladies datejust 31mm. I returned today to see the new area of the store. In addition to Rolex they also have an area in the store for each of the major brands that they are carrying; Tudor, Grand Seiko, Nomos, Longines, Mont Blanc, Tissot, Tag and Luminox as well as a pre-owned section. It is a beautiful store and they are still expanding. The pictures show just a part of the Rolex area which has additional showcases, a private showing room and a view into the certified Rolex watchmaker's work area. They had a fair selection of models but many were marked for display only. I was the nicest Rolex display that I have seen. My wife and I used a gift certificate they had sent me to buy her a bracelet, since they did not have a Rolex that I am waiting on.

[Olive Drab]

Henne?

[996marty]

Looks very nice and I can appreciate the work that goes into making it look like that having done it for years

[Wrathchild]

Is that Henne isn’t it?
They have some of the nicest staff I have ever met.

[codecow]

So much space for so few watches!

[Fleetlord]

Originally Posted by codecow

So much space for so few watches!

It's the way forward.

Are they a chain or indy?

[johnk]

I stopped in Wednesday afternoon.

They have a certified Rolex watchmaker? That’s ...interesting...

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[Olive Drab]

There are no chains in Pittsburgh. One guy has 2 locations.

Originally Posted by Fleetlord

It's the way forward.

Are they a chain or indy?

[Njkdog]

Originally Posted by 996marty

Looks very nice and I can appreciate the work that goes into making it look like that having done it for years

What was your job? If you don’t see this, I might PM you because I’m actually very interested.

Also, this looks almost exactly like my local A.D, except for that window.

[mrlube1151001]

If you want to be in the CPO programme you need to have certified watch maker in house I think.

[Chaucer1787]

My AD also just redid their Rolex side of the store. When picking up my latest I was looking at the work because I, too, have an architectural millwork business and do a lot of this sort of thing.

The funny part is, I’m always amazed at how Rolex seems to design everything based on more “fluff” and less watch display. I designed and am finishing an entire local jewelry store (not Rolex AD but they do carry a bunch of brands and are primarily a watch dealer) and they wanted as much display space as possible. Almost every watch in their inventory is out on display in the cases we did.


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[IFlyPlanes]

Local one in SoCal just got an overhaul as well. Rolex basically got their own wing.

[Chris_512]

Mine did the same thing. Moved to a new location and there’s an entire wing devoted to Rolex. It’s beautiful but why devote so much space to something you have no inventory to sell?


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[MONTANTK]

That’s gotta be Henne! I was there earlier this year and I love it there. I’ll never forget the stockpile they had in the cases after COVID in 2021

[Tqmb79]

Nice. They don’t do it cuz they want too, they have too

[996marty]

Originally Posted by Njkdog

What was your job? If you don’t see this, I might PM you because I’m actually very interested.

Also, this looks almost exactly like my local A.D, except for that window.

Hi
Worked in the industry doing fit outs for major companies/clients

[Fleetlord]

Originally Posted by Olive Drab

There are no chains in Pittsburgh. One guy has 2 locations.

Then they have a chance of keeping their status for the long term.

[fooey]

Looks good, but Rolex will probably pull the plug within 2 years!

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[Rollieo]

Originally Posted by Chris_512

Mine did the same thing. Moved to a new location and there’s an entire wing devoted to Rolex. It’s beautiful but why devote so much space to something you have no inventory to sell?


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Looks nice, good for marketing/advertising, and creates an allure of exclusivity and rarity.

When you see 100 Omega watches jam packed in a 4 ft long case, all side by side in there overflowing the case, vs 10 Rolex watches in a 6 ft long case with 6 of them being “exhibition only”. What feeling to do you get?

That Omega case you’re thinking, I can buy anytime. Give me a discount so there’s an incentive to buy now.

That Rolex case, they offer you something and you think it’s super exclusive and you better buy it now or you’ll forever miss the chance to buy again.

[Michael1968]

Nice

[Chaucer1787]

Originally Posted by Rollieo

Looks nice, good for marketing/advertising, and creates an allure of exclusivity and rarity.

When you see 100 Omega watches jam packed in a 4 ft long case, all side by side in there overflowing the case, vs 10 Rolex watches in a 6 ft long case with 6 of them being “exhibition only”. What feeling to do you get?

That Omega case you’re thinking, I can buy anytime. Give me a discount so there’s an incentive to buy now.

That Rolex case, they offer you something and you think it’s super exclusive and you better buy it now or you’ll forever miss the chance to buy again.

+1. In all honesty, when I was making display cases for that jewelry store I wanted so desperately to convince the owner not to pack the cases with every watch in their inventory. It just doesn’t look good. I’m no marketer but do understand what Rolex is doing with their new look.


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[1William]

Very nice store.

[Bxtek]

That's pretty beautiful! The fluted design in the front of the showcase counter is a nice touch.

[Qiwijack]

Tnanks for this post.

[Notepad12]

Tudor displays on the other hand....

Rolex is definitely taking a step away from its original roots by slimming down the amount of stock displayed in your average AD by reducing case sizes/amount of watches they can hold.

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[Mystro]

Originally Posted by Fleetlord

Then they have a chance of keeping their status for the long term.

And even then Rolex could pull their franchise from them. It’s happening a lot in just this kind of scenario. Look at Orlando.

On a side note, I’m convinced Rolex has a side hustle of manufacturing display cases.

[Greenp]

So in that picture with all that space, they are only displaying 13 watches(or empty cushions)!

[johnk]

Originally Posted by Greenp

So in that picture with all that space, they are only displaying 13 watches(or empty cushions)!

I’m not the OP but was in Henne Last Wednesday. The pics the OP posted are in a room to the left as you enter the building. There are also a few built-in niches in the left wall of the main room before you enter the Rolex area that had a single Rolex in them. But to your point, ....lots.... of square footage per Rolex. I found it odd that the previously owned Rolexes were in the large center area vs in the Rolex room, but perhaps that’s mandated by Rolex Corp..... IDK


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[Fleetlord]

Originally Posted by Mystro

And even then Rolex could pull their franchise from them. It’s happening a lot in just this kind of scenario. Look at Orlando.

On a side note, I’m convinced Rolex has a side hustle of manufacturing display cases.

Yeah, I was trying to be optimistic for them, but you're quite right.

[Fleetlord]

Originally Posted by Rollieo

Looks nice, good for marketing/advertising, and creates an allure of exclusivity and rarity.

When you see 100 Omega watches jam packed in a 4 ft long case, all side by side in there overflowing the case, vs 10 Rolex watches in a 6 ft long case with 6 of them being “exhibition only”. What feeling to do you get?

That Omega case you’re thinking, I can buy anytime. Give me a discount so there’s an incentive to buy now.

That Rolex case, they offer you something and you think it’s super exclusive and you better buy it now or you’ll forever miss the chance to buy again.

Billion % right

This is a very simple concept in luxury good. Why Omega AD can't understand that...IDK

It's probably because there are sooooo many Omega references they feel they have to show everything in order have any chance of selling it.