Why is Tudor losing so much value?

[forcinitijp]

For a few years, when the first BB41 came out in red... Tudor loses more and more courage after going out on the street..

And I was more surprised, two years ago I sold a BB58 in 2500, far below the value of AD... last week I bought the same BB58 (two years newer) in 2200... the same thing happened to me with the pelagos 39mm I bought it when it came out in 4200 and I ended up selling it in 3500...

Are the new tag heuer that they give away once they leave the AD being cheaper and cheaper ? And that would be a shame because they are very well built...

Opinions?

[unknown]

For being here since 2017 I think this is a strange question.

I would say Tudor does it way better than average. I can name dozens of brands that drop 40-50 %

Just don't compare it with boring steel Rolexes, Nautilus and Royal Oak :-)

[Bill2e]

Don't care.........

I love my Blue Pelagos 42 and don't plan to ever sell.

Not many consumer goods go up in value on the secondary market.

[GB-man]

Watches resell on brand not on quality. Generally speaking.

[forcinitijp]

Yes, the first Tudor I bought was red... I remember that I made a trade for an explorer 2 polar 5 digits more money in my favor.... in 2015, then I bought and sold several, because I like them and this is a hobby for me... I only keep two watches in my inventory that I would never sell.

I don't think it's a strange question... we could put Tudor and IWC, right? IWC does not lose value... then such a well-built watch... is placed in a place of an Oris, Tag in that line... being far superior in its construction and history in quotation marks for being the little brother of Rolex...

My point is.. it doesn't even maintain the value of AD it goes to 40/50% less in its value and going down....

Is there an overproduction? Do people just get bored?

[slide13]

Tudor resells pretty well and similar to how it used to be with Rolex before they became hard to get at msrp. Nobody wants to buy a used watch for 90% of what a new one will run them when they're readily available. I'm glad Tudor is readily available for msrp at the AD or for a good discount on the used market. The way it should be.

[forcinitijp]

Yes, but in Bucherer in London they are liquidating new ones for 30% less...

[Chromosome]

Originally Posted by slide13

Tudor resells pretty well and similar to how it used to be with Rolex before they became hard to get at msrp. Nobody wants to buy a used watch for 90% of what a new one will run them when they're readily available. I'm glad Tudor is readily available for msrp at the AD or for a good discount on the used market. The way it should be.

Here here

[slide13]

Originally Posted by forcinitijp

Yes, but in Bucherer in London they are liquidating new ones for 30% less...

Proof of this? I could see some discounts for less popular models but I'd have a hard time believing they're discounting BB/BB58/BB54/Pelagos models for that.

[Mr. Drunmond]

Only a few brands and really only some specific models in those brands really do well.

The last few years just skewed peoples perception of watches.

[samson66]

If it's an issue to you, don't buy new. Rolex is basically the only brand I buy at retail. Let others take the hit for you and buy second hand.

[Know1isgod]

The watch game is so much "The Emperor has no clothes". Sometimes you have to ignore the hype and buy what you like. I sold my BB58 for a sub and then did the reverse. I realized I liked the BB58 more.

Even if I decided to go sub again, I would simply pick up a Tudor Monochrome and keep it moving.

[slus]

That is the price to pay for a readily available watch that you can walk in and buy, which is the way watch shopping should be in my opinion.

[Watcheroo]

It has always been that way. For almost all brands. Normalcy is returning. As others have said, the last 3-4 years were very abnormal for this hobby.

[forcinitijp]

Here in the forum they are selling a 58 with a bracelet and leather strap in 2100 and it doesn't sell it ...

So you can try... this is not a trial..

It's just to know the opinion of other people about whether they are already tired of the vintage theme and that game that Tudor makes between Rolex and the 5-digit versions... or the industry is in a decline ...

[kieselguhr]

It was only recently where profitable secondary watch values became a hot topic. 10 years ago, the savvy enthusiasts would prefer buying from trusted sellers for Major discounts on everything including nautilus, royal oaks, (insert popular sports model here) Rolex, etc.

Traditionally watches lost value as soon as you walked out the store. Some brands retained more value than others, Tudor being one of them.

If you perceive that the brand loses monetary value and that is an important factor to you, then…

Don’t buy it.

Common sense

[RTG]

Originally Posted by forcinitijp

For a few years, when the first BB41 came out in red... Tudor loses more and more courage after going out on the street..

And I was more surprised, two years ago I sold a BB58 in 2500, far below the value of AD... last week I bought the same BB58 (two years newer) in 2200... the same thing happened to me with the pelagos 39mm I bought it when it came out in 4200 and I ended up selling it in 3500...

Are the new tag heuer that they give away once they leave the AD being cheaper and cheaper ? And that would be a shame because they are very well built...

Opinions?

Great avatar! Huge disconnect on values though. These are not investments or bearer bonds. It's not normal for used products to be worth the same as new products. I'm surprised you can get 3500 for a used version of a new 4200 item. Anyone can go buy a brand new Pelagos 39mm for $4200, maybe less if they haggle a deal. Why would anyone pay close to that for used? If not losing money is the number one issue, then stop buying.

[forcinitijp]

I never saw it as an investment... I always lost money with this!!

[slide13]

Originally Posted by forcinitijp

Here in the forum they are selling a 58 with a bracelet and leather strap in 2100 and it doesn't sell it ...

That's one listing with a single bad photo and a non-OEM bracelet. I wouldn't say that is indicative of the market going rate for a BB58.

[Neil McCauley]

Originally Posted by forcinitijp

For a few years, when the first BB41 came out in red... Tudor loses more and more courage after going out on the street..

And I was more surprised, two years ago I sold a BB58 in 2500, far below the value of AD... last week I bought the same BB58 (two years newer) in 2200... the same thing happened to me with the pelagos 39mm I bought it when it came out in 4200 and I ended up selling it in 3500...

Are the new tag heuer that they give away once they leave the AD being cheaper and cheaper ? And that would be a shame because they are very well built...

Opinions?

The vast, vast majority of watches fail to retain their value from new. Only a select few pieces truly do (and often exceed), some are arguably somewhat inflated, but nevertheless, more watches sell for under MSRP than over.

If you want a watch that retains value, don't buy any others other than the ones that historically have held significant value.

Additionally, buy what you like, not what you think your wallet likes - generally speaking, watches aren't designed to be bought and worn at zero or little cost when sold on the open market, that's just a bi-product of supply and demand.
If you love the watch enough and can afford to buy it, then you will have an easier time ignoring the value aspect of it, and potentially enjoy the watch more.

Tudors are indeed very well built, in fact, in many ways they're some of the best value watches on the market. They may not be for everyone's taste, but those that like them, love the fact they can be picked up a bit cheaper on the secondary market

[Neil McCauley]

Originally Posted by kieselguhr

It was only recently where profitable secondary watch values became a hot topic. 10 years ago, the savvy enthusiasts would prefer buying from trusted sellers for Major discounts on everything including nautilus, royal oaks, (insert popular sports model here) Rolex, etc.

Traditionally watches lost value as soon as you walked out the store. Some brands retained more value than others, Tudor being one of them.

If you perceive that the brand loses monetary value and that is an important factor to you, then…

Don’t buy it.

Common sense

I agree; nothing frustrates me more than talking to a budding collector when their first stipulation for what their potential watch must feature is that it "holds its value".

You can't guarantee this, and in my humble opinion, if you cannot afford to lose money on it, you can't afford it.

[-dustin]

Originally Posted by Bill2e

I love my Blue Pelagos 42 and don't plan to ever sell.

What's interesting to me about the Pelagos 42 is the used pricing has stayed so consistently right at $4k since about 2019ish. Outliers, of course (like the one on WUS going for $2500 right now), but for the most part...these things haven't gone up or down. I think I got mine from DSW $3900 in 2019.

[Know1isgod]

https://www.youtube.com/watch?v=AyzRSmpFcRA

They said it was only going to be a limited piece, but you gotta know that was hype....

[forcinitijp]

Originally Posted by Neil McCauley

I agree; nothing frustrates me more than talking to a budding collector when their first stipulation for what their potential watch must feature is that it "holds its value".

You can't guarantee this, and in my humble opinion, if you cannot afford to lose money on it, you can't afford it.

I think they are I understand anything... I'm not worried about the loss of value here... what I wanted to get to is if Tudor is becoming one more brand in the market .... when it was always a step above other brands or by prestige or by history ...

So if you think I'm talking about money then you're worried about that, what I want to get to is: Tudor lost the magic since when he reinvented himself with vintage models? And the collectors got tired of so many remakes of old versions?

This year Tudor take out a version of 5 links as they say because they don't want to put Jubilee on it ...

How many versions of Black Bay 58 are there? Maybe they should have left the blue and the black nothing more... of the pelagos the same.... it became more commercial than anything else.

[Guppydriver]

Originally Posted by forcinitijp

I think they are I understand anything... I'm not worried about the loss of value here... what I wanted to get to is if Tudor is becoming one more brand in the market .... when it was always a step above other brands or by prestige or by history ...

So if you think I'm talking about money then you're worried about that, what I want to get to is: Tudor lost the magic since when he reinvented himself with vintage models? And the collectors got tired of so many remakes of old versions?

This year Tudor take out a version of 5 links as they say because they don't want to put Jubilee on it ...

How many versions of Black Bay 58 are there? Maybe they should have left the blue and the black nothing more... of the pelagos the same.... it became more commercial than anything else.

I understand what you're saying now. I don't think Tudor has lost it's magic, I think the economy has lost it's run of free money, low rates, and nothing else to spend ancillary income on whilst locked in your house.

I don't think it's limited editions or too many models that have affected Tudor's resale. It's purely a change in the overall market. My BLNR was selling n the grey market for mid 20's two or three years ago. Now, it's 16-18K. A new Speedy is 8K, I'm about to sell my 2020 model asking 4.5K. Let's not even start on JLC, Breguet, or Chopard.

Tudor compared to other brands is still "on fire". It's still a little difficult to find certain models that were introduced last year like the new METAS Black Bay and Opaline GMT. I can't even go look at a Monochrome Black Bay at the moment. Most brands would kill for what you perceive that Tudor has lost.

Also.. One other point. Tudor's price is entry level luxury . Meaning it requires a substantial discount off new to convince someone to go preowned. A 20-30% discount off...say a like new gold Speedmaster.....is 10K. That's real money, and I'm going grey all day long. The same 20% discount off a Tudor is $800 bucks. For that, I'll take the full warranty, buying experience, and spend history that come with buying new.

[Krash]

Watches from all brands drop in value. Period.

Only exceptions are an infinitesimally small number of brands and we all know what they are.


Sent from my iPhone using Tapatalk

[Guppydriver]

Originally Posted by Krash

Watches from all brands drop in value. Period.

Only exception are an infinitesimally small number brands and we all know who they are.


Sent from my iPhone using Tapatalk

Word.

I'll broaden it out even more.

Consumer products in every industry from all brands drop in value. Period, with a very few small exceptions. Used sh!t is cheaper, as it should be.

If you sold your two year old F-150 in 2020 for two grand more than you paid, good for you, glad your timing was generationally serendipitous. You can't do that no mo' and it doesn't mean Ford is doing anything "wrong".

[worldofoyster]

watches are consumer goods which will depreciate over times

[kkqd1337]

pretty confusing English. but i think this says it all.

[forcinitijp]

Originally Posted by Neil McCauley

I agree; nothing frustrates me more than talking to a budding collector when their first stipulation for what their potential watch must feature is that it "holds its value".

You can't guarantee this, and in my humble opinion, if you cannot afford to lose money on it, you can't afford it.

Originally Posted by Guppydriver

Word.

I'll broaden it out even more.

Consumer products in every industry from all brands drop in value. Period, with a very few small exceptions. Used sh!t is cheaper, as it should be.

If you sold your two year old F-150 in 2020 for two grand more than you paid, good for you, glad your timing was generationally serendipitous. You can't do that no mo' and it doesn't mean Ford is doing anything "wrong".

Likewise I am talking about the appreciation of the brand, not its value in dollars ... to where it is aiming ... at the beginning when he shared everything with Rolex except the movement ... he was valued as the Rolex of poor people ... then he evolved into something "proper" and over the years he returned to copy Rolex models of yesteryear with small changes of the brand such as the hands and the box ... but reminiscence of what Rolex was in past years, this gave a feeling for lovers of the vintage Rolex of belonging, it Can you say like that? Then from 2014 Tudor began a race of copying old models with some modern touch.. at the beginning everyone loved it and to this day that the vast majority are more enthusiastic about the launches of Tudor than with those of Rolex or other brands....

But that enchantment ends quickly when Tudor floods the boutiques with the models and makes them accessible as if they were a fashion product... in my opinion Tudor is full very fast and is filling up with "all the same" models BB58, Pelagos, BB41,32,36,39... I love the bb58 in blue ... yes obvious... but is it necessary to take out a vintage model or two or three every year? Excellent with the Goals... but it's the same watch model... that they put it on the market for 4000 dollars and per year they sell it in 2000 because no one wants it anymore... I don't know if you understand the point... it's like they make them for discard, como los tag heuer.. Nothing that Tag doesn't invest in anything, he continues to use cheap calibers for the basic models ....