How AD's go through their waitlist

[TheVTCGuy]

I wonder what C I am? I have bought eight SS Rolexes from this AD in the last 12 years. Am I C 2 1/2?

[Robf52]

It's a shock to some people to learn the hard truth of capitalism. AD's are not charities. If you owned the AD business what would you do differently? You've got 10X-100X people asking for same watch. I don't blame them for trying to maximize their efforts.

[Ec2016]

But it’s not fair! It’s a scam! I’m through with the brand!

Too many cry babies on this forum. They don’t understand why they can’t buy a hot model even though they have the cash to pay MSRP. They think because they have $8k with limited or no purchase history, they should be entitled to walk into a store and buy a Sub without wait.

To further illustrate the point, why stop at a Sub? Insert Pepsi or Daytona above.

[Gary.]

You forget the guy who comes in every couple of months and buys three gold pieces plus a GMT or Daytona that you've kept in the safe for him. You know they're going straight on his website or chrono24. He is always at the top of the list.

Originally Posted by ThatSubGuy

Imagine there's a single AD in a city and a brand new watch comes out; "The Waitmariner". The AD gets the first one in stock in 3 weeks time. Up until now there has been no interest for it.


Customer 1: Normal guy, he walks in with no purchase history and asks 'Can I get The Waitmariner?"

AD: "Absolutely, I'll put you on the list for it"

Customer 2: Here comes local Billy who has already purchased one or two watches from the A.D. Let's say a Navitimer and a Tudor Black Bay Chrono.

AD: "Absolutely, I'll put you on the list for it"

Info: As an already established customer, C2 is now on top of C1.

Customer 3: In comes Paul with his wife, he wears a PM piece and buys a pair of earrings for $7k for the missus, he says he just moved to town and would love to get on the list for The Waitmariner.

AD: "Absolutely, I'll put you on the list for it"

Info: C3 seems like he will be a good (better) customer for the store than C1 & C2 and he now takes first position.

Now imagine if you were a Rolex Boutique. You'd already have 50+ C3 type customers, more than 1000 C2 and every single day you get 10 C1 customers in-store and another 20 calling to get the new Waitmariner.

The AD is a business. They operate to make money, not to please your long wet dream of owning a GMT Pepsi as your one and only watch to wear and cherish for the rest of your life.

Judging by the many posts and upset feelings, I feel like a lot of people don't know how basic business works.

[Rado63]

Originally Posted by ThatSubGuy

Imagine there's a single AD in a city and a brand new watch comes out; "The Waitmariner". The AD gets the first one in stock in 3 weeks time. Up until now there has been no interest for it.


Customer 1: Normal guy, he walks in with no purchase history and asks 'Can I get The Waitmariner?"

AD: "Absolutely, I'll put you on the list for it"

Customer 2: Here comes local Billy who has already purchased one or two watches from the A.D. Let's say a Navitimer and a Tudor Black Bay Chrono.

AD: "Absolutely, I'll put you on the list for it"

Info: As an already established customer, C2 is now on top of C1.

Customer 3: In comes Paul with his wife, he wears a PM piece and buys a pair of earrings for $7k for the missus, he says he just moved to town and would love to get on the list for The Waitmariner.

AD: "Absolutely, I'll put you on the list for it"

Info: C3 seems like he will be a good (better) customer for the store than C1 & C2 and he now takes first position.

Now imagine if you were a Rolex Boutique. You'd already have 50+ C3 type customers, more than 1000 C2 and every single day you get 10 C1 customers in-store and another 20 calling to get the new Waitmariner.

The AD is a business. They operate to make money, not to please your long wet dream of owning a GMT Pepsi as your one and only watch to wear and cherish for the rest of your life.

Judging by the many posts and upset feelings, I feel like a lot of people don't know how basic business works.

This is a good summary of how the process probably works. Where I live their are also a lot of corporate clients. Clients who want to buy multiple pieces maybe multiple times a year. Then there are the gray dealer clients who also will purchase multiple pieces and have long histories with several AD's across the country. Just getting to the so called level C3 client in your scenario can be difficult at many AD's.

[L_S_SHOE]

I think the general idea is correct, but the actual number of people on any kind of list is probably much smaller. Also, I think friends and families of SAs probably still have an in, regardless of their purchase history.


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[Oaker1]

It is as simple as who has the most money now, and who will have continuing funds over the short/medium term to continue buying watches (including non desirables) from them.