How AD's go through their waitlist

[ThatSubGuy]

Imagine there's a single AD in a city and a brand new watch comes out; "The Waitmariner". The AD gets the first one in stock in 3 weeks time. Up until now there has been no interest for it.


Customer 1: Normal guy, he walks in with no purchase history and asks 'Can I get The Waitmariner?"

AD: "Absolutely, I'll put you on the list for it"

Customer 2: Here comes local Billy who has already purchased one or two watches from the A.D. Let's say a Navitimer and a Tudor Black Bay Chrono.

AD: "Absolutely, I'll put you on the list for it"

Info: As an already established customer, C2 is now on top of C1.

Customer 3: In comes Paul with his wife, he wears a PM piece and buys a pair of earrings for $7k for the missus, he says he just moved to town and would love to get on the list for The Waitmariner.

AD: "Absolutely, I'll put you on the list for it"

Info: C3 seems like he will be a good (better) customer for the store than C1 & C2 and he now takes first position.

Now imagine if you were a Rolex Boutique. You'd already have 50+ C3 type customers, more than 1000 C2 and every single day you get 10 C1 customers in-store and another 20 calling to get the new Waitmariner.

The AD is a business. They operate to make money, not to please your long wet dream of owning a GMT Pepsi as your one and only watch to wear and cherish for the rest of your life.

Judging by the many posts and upset feelings, I feel like a lot of people don't know how basic business works.