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CanadianWookie · 14 March 2010, 12:08 PM

Hello Everyone,

So, as many of you may be guessing, we all suspect that at BASELWORLD this year, Rolex will be unveiling the new SS Submariner (with ceramic bezel, new clasp, maxi-dial, maxi-case etc.).

I went into my AD today to potentially purchase a Sub-date (16610) in case Rolex decides to discontinue the current model, replacing it with the new SS Sub. My AD said that Rolex will not be making / releasing the existing SS Sub any more, and that he made a last "order" to get as many as he can.

At any rate, he also said that he believes that the new SS Sub price will increase to about $9000 Canadian (from $6980 Canadian)!!!

That's almost a 29% price increase!!!

Now, I don't know if this was true, or whether he was trying to scare me into buying the Submariner on the spot, but if it is true, then I may be buying used Rolexes going forward...

GRabens · 14 March 2010, 12:13 PM

My guess is the cost for the new Sub would be in line with the GMTIIC. BUt i am in the same boat, my next Rolex will be pre-loved. I will let someone else take the initial hit. I also have to say i am starting to look at other brands, particularly Breitling, as Rolex continues to make their huge price increases annually.

liquid_vox · 14 March 2010, 12:14 PM

Not sure if that is true or not, but today an AD in Toronto told me that the Explorer I is also being discontinued. Can anyone confirm/deny these rumors?

Tools · 14 March 2010, 12:21 PM

Along with the rollout of the new Sub, they will also roll out the price list for it.. They will also adjust any existing prices that they are planning on too.

You can expect the Sub to list for 250 to 500 bucks above whatever the GMT IIc is listed at.. In today's world, that would mean a SS Sub at 7500USD - Canadian prices are about 18% higher.......but it won't hit the shelves until late this year ore early next, and another price hike will likely be there then..

So my simple math says that the Sub will be crowding 8,000USD by Christmas... so, Merry Christmas....

Oh....... I can't believe that they would drop the Explorer, one of the most popular watches in Rolex history......

ParisDakarBmw · 14 March 2010, 12:25 PM

The value of the dollar has stayed low, so those increases are what you'd expect if you purchased from Europe. This is the same with BMW, and Land Rover parts from overseas.
Strange my paycheck doesn't reflect a weak dollar.

CanadianWookie · 14 March 2010, 12:32 PM

Larry, that's some scary math...but it makes sense. Unfortunately, I think I will be priced out of buying a brand new Rolex for some time if the prices are truly that high.

I should show my boss that math, and ask for a raise...

ffighter556 · 14 March 2010, 12:54 PM

$7250

hhh007 · 14 March 2010, 01:13 PM

<<< You can expect the Sub to list for 250 to 500 bucks above whatever the GMT IIc is listed at.. In today's world, that would mean a SS Sub at 7500USD - Canadian prices are about 18% higher.......but it won't hit the shelves until late this year ore early next, and another price hike will likely be there then.. >>>

Maybe I'm in the vast minority, but I think it's possible that Rolex is really pushing the envelope on pricing for an all stainless sports watch. At $7500.00 you could buy about 3 really nice pre-owned 18K/SS Datejusts. But I'm sure I'll be proven wrong and they won't be able to make them fast enough.

HL65 · 14 March 2010, 01:17 PM

I would not be surprised to see a 10-12% price increase. Anything much beyond that is a bit much for an economy coming out of a recession IMHO.

liquid_vox · 14 March 2010, 01:36 PM

Quote:

Originally Posted by Tools

Oh....... I can't believe that they would drop the Explorer, one of the most popular watches in Rolex history......

That's what I was thinking!

1000ftSub · 14 March 2010, 01:40 PM

Quote:

Originally Posted by Tools

Along with the rollout of the new Sub, they will also roll out the price list for it.. They will also adjust any existing prices that they are planning on too.

You can expect the Sub to list for 250 to 500 bucks above whatever the GMT IIc is listed at.. In today's world, that would mean a SS Sub at 7500USD - Canadian prices are about 18% higher.......but it won't hit the shelves until late this year ore early next, and another price hike will likely be there then..

So my simple math says that the Sub will be crowding 8,000USD by Christmas... so, Merry Christmas....

Oh....... I can't believe that they would drop the Explorer, one of the most popular watches in Rolex history......

Thats a little high, why is rolex turning into Hublot!?

JJ Irani · 14 March 2010, 01:41 PM

Quote:

Originally Posted by 1000ftSub

Thats a little high, why is rolex turning into Hublot!?

Because they've got a "lot" to "hub" about!!

sleddog · 14 March 2010, 01:44 PM

Quote:

Originally Posted by JJ Irani

Because they've got a "lot" to "hub" about!!

1000ftSub · 14 March 2010, 01:48 PM

Quote:

Originally Posted by JJ Irani

Because they've got a "lot" to "hub" about!!

Fair answer

dardeca · 14 March 2010, 01:48 PM

My AD is expecting the price of the new sub to be around $6800 USD...just below the current price of the GMT IIc. He also believes the dealers will start seeing them in late April or early May as Rolex is already out of the 16610 and will not stand for their most popular model being unavailable for 6 months plus.

That is his estimation after speaking with his rep, so take it with a grain of salt. That being said, he has been pretty much spot on the last couple of years in terms of Basel changes.

Z-Sub · 14 March 2010, 01:54 PM

man, 7K for a sub now...not that far from a Daytona.

walds11 · 14 March 2010, 08:37 PM

Larry is right, the new Sub will list for about a few bucks over the GMT II-C. If you look at Sheldon's historical price list, the 16710 listed for $5,750 (last list price for this discontinued model) and the 16610 listed for $5,850. With that being said, ~$7,000 is up there. I'll stick with my trusty 16610.

chrislkb · 14 March 2010, 08:50 PM

Quote:

Originally Posted by ParisDakarBmw

The value of the dollar has stayed low, so those increases are what you'd expect if you purchased from Europe. This is the same with BMW, and Land Rover parts from overseas.
Strange my paycheck doesn't reflect a weak dollar.

Ditto Paul

wuzzzer · 14 March 2010, 08:55 PM

Obviously they are going to discontinue production of the current SS Sub if the new ceramic Sub is coming out. Why do you think it was just a ploy to get you to buy the current Sub? Would you rather have him tell you to wait and then be upset when you can't get one?

HL65 · 14 March 2010, 09:57 PM

What would you do if they did not release a new SS Sub?? Who knows what they are going to do. I expect them to but until they do we have what we have--and that is not a bad watch--a classic symbol for Rolex!!

vjb.knife · 14 March 2010, 10:01 PM

It will be more than the GMTIIC in SS because of the Glidelock Clasp. My wag is $7500 USD.

Casey VP-26 · 14 March 2010, 10:28 PM

as Rolex keeps these prices on the rise they will be able to sell fewer watches and make just as much money. I also agree with $7500 for new sub ceramic.

RootBeerGMT · 25 October 2019, 12:49 AM

This is why I love listening to all the BS thoughts and opinions...... Time will tell all. LOL!

Bluside · 25 October 2019, 01:08 AM

Wow. A 9 year old thread.

RootBeerGMT · 25 October 2019, 01:11 AM

History..... read it and see that Rolex knows what they are doing.

LndLord · 25 October 2019, 01:15 AM

Quote:

Originally Posted by Bluside

Wow. A 9 year old thread.

Crazy how history repeats itself

101031-28 · 25 October 2019, 01:16 AM

Yep, and predictions for pricing of the new sub ended up being spot on, and now, with the so called shortage, it's even higher

14 March 2010, 12:08 PM	#1
CanadianWookie Member Join Date: Mar 2009 Location: Canada Watch: GMT Master II C Posts: 87	Sumariner rumour from my AD today... Hello Everyone, So, as many of you may be guessing, we all suspect that at BASELWORLD this year, Rolex will be unveiling the new SS Submariner (with ceramic bezel, new clasp, maxi-dial, maxi-case etc.). I went into my AD today to potentially purchase a Sub-date (16610) in case Rolex decides to discontinue the current model, replacing it with the new SS Sub. My AD said that Rolex will not be making / releasing the existing SS Sub any more, and that he made a last "order" to get as many as he can. At any rate, he also said that he believes that the new SS Sub price will increase to about $9000 Canadian (from $6980 Canadian)!!! That's almost a 29% price increase!!! Now, I don't know if this was true, or whether he was trying to scare me into buying the Submariner on the spot, but if it is true, then I may be buying used Rolexes going forward...

14 March 2010, 12:21 PM	#4
Tools TRF Moderator & 2024 SubLV41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,514	Along with the rollout of the new Sub, they will also roll out the price list for it.. They will also adjust any existing prices that they are planning on too. You can expect the Sub to list for 250 to 500 bucks above whatever the GMT IIc is listed at.. In today's world, that would mean a SS Sub at 7500USD - Canadian prices are about 18% higher.......but it won't hit the shelves until late this year ore early next, and another price hike will likely be there then.. So my simple math says that the Sub will be crowding 8,000USD by Christmas... so, Merry Christmas.... Oh....... I can't believe that they would drop the Explorer, one of the most popular watches in Rolex history...... __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

14 March 2010, 01:17 PM	#9
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,006	I would not be surprised to see a 10-12% price increase. Anything much beyond that is a bit much for an economy coming out of a recession IMHO. __________________ *SPEM SUCCESSUS ALIT*

14 March 2010, 01:54 PM	#16
Z-Sub 2024 Pledge Member Join Date: Jun 2008 Location: So Cal, USA Watch: Not a ONEWatch Man Posts: 7,383	man, 7K for a sub now...not that far from a Daytona. __________________ SS Submariner Date "Z" SS SeaDweller "D" SS Submariner "Random" TT Blue Submariner "P" SS GMT-Master ll "M", Pepsi Pam 311, 524, 297

14 March 2010, 08:37 PM	#17
walds11 "TRF" Member Join Date: Jul 2005 Real Name: Adam Location: Philly ‘burbs Posts: 5,660	Larry is right, the new Sub will list for about a few bucks over the GMT II-C. If you look at Sheldon's historical price list, the 16710 listed for $5,750 (last list price for this discontinued model) and the 16610 listed for $5,850. With that being said, ~$7,000 is up there. I'll stick with my trusty 16610. __________________ Adam

14 March 2010, 12:13 PM	#2
GRabens "TRF" Member Join Date: Dec 2009 Location: FL Watch: Too Many Rolex! Posts: 593	My guess is the cost for the new Sub would be in line with the GMTIIC. BUt i am in the same boat, my next Rolex will be pre-loved. I will let someone else take the initial hit. I also have to say i am starting to look at other brands, particularly Breitling, as Rolex continues to make their huge price increases annually.

14 March 2010, 12:14 PM	#3
liquid_vox "TRF" Member Join Date: Mar 2010 Real Name: Angelo Location: Toronto Watch: Rolex Explorer I Posts: 34	Not sure if that is true or not, but today an AD in Toronto told me that the Explorer I is also being discontinued. Can anyone confirm/deny these rumors?

14 March 2010, 12:25 PM	#5
ParisDakarBmw Banned Join Date: Dec 2009 Real Name: Paul Location: New Haven, CT Watch: 116610 Sub-C Posts: 6,552	The value of the dollar has stayed low, so those increases are what you'd expect if you purchased from Europe. This is the same with BMW, and Land Rover parts from overseas. Strange my paycheck doesn't reflect a weak dollar.

14 March 2010, 12:32 PM	#6
CanadianWookie Member Join Date: Mar 2009 Location: Canada Watch: GMT Master II C Posts: 87	Larry, that's some scary math...but it makes sense. Unfortunately, I think I will be priced out of buying a brand new Rolex for some time if the prices are truly that high. I should show my boss that math, and ask for a raise...

14 March 2010, 12:54 PM	#7
ffighter556 "TRF" Member Join Date: Feb 2007 Location: USA Watch: 16610LV Posts: 841	$7250

14 March 2010, 01:13 PM	#8
hhh007 "TRF" Member Join Date: Jan 2010 Real Name: Howard Location: Midwest Watch: 18078 Posts: 604	<<< You can expect the Sub to list for 250 to 500 bucks above whatever the GMT IIc is listed at.. In today's world, that would mean a SS Sub at 7500USD - Canadian prices are about 18% higher.......but it won't hit the shelves until late this year ore early next, and another price hike will likely be there then.. >>> Maybe I'm in the vast minority, but I think it's possible that Rolex is really pushing the envelope on pricing for an all stainless sports watch. At $7500.00 you could buy about 3 really nice pre-owned 18K/SS Datejusts. But I'm sure I'll be proven wrong and they won't be able to make them fast enough.

14 March 2010, 01:48 PM	#15
dardeca 2024 Pledge Member Join Date: Jan 2009 Location: US Watch: Rolex, Patek Posts: 2,477	My AD is expecting the price of the new sub to be around $6800 USD...just below the current price of the GMT IIc. He also believes the dealers will start seeing them in late April or early May as Rolex is already out of the 16610 and will not stand for their most popular model being unavailable for 6 months plus. That is his estimation after speaking with his rep, so take it with a grain of salt. That being said, he has been pretty much spot on the last couple of years in terms of Basel changes.

14 March 2010, 08:55 PM	#19
wuzzzer "TRF" Member Join Date: Apr 2008 Location: USA Posts: 384	Obviously they are going to discontinue production of the current SS Sub if the new ceramic Sub is coming out. Why do you think it was just a ploy to get you to buy the current Sub? Would you rather have him tell you to wait and then be upset when you can't get one?

14 March 2010, 09:57 PM	#20
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,006	What would you do if they did not release a new SS Sub?? Who knows what they are going to do. I expect them to but until they do we have what we have--and that is not a bad watch--a classic symbol for Rolex!! __________________ *SPEM SUCCESSUS ALIT*

14 March 2010, 10:01 PM	#21
vjb.knife Member Join Date: Jan 2008 Real Name: Vince Location: Pittsburgh, PA Watch: Rolex Sub & GMTIIC Posts: 626	It will be more ... It will be more than the GMTIIC in SS because of the Glidelock Clasp. My wag is $7500 USD.

14 March 2010, 10:28 PM	#22
Casey VP-26 "TRF" Member Join Date: Jun 2009 Location: America Posts: 2,721	as Rolex keeps these prices on the rise they will be able to sell fewer watches and make just as much money. I also agree with $7500 for new sub ceramic.

25 October 2019, 12:49 AM	#23
RootBeerGMT "TRF" Member Join Date: Jul 2016 Location: Texas Posts: 67	This is why I love listening to all the BS thoughts and opinions...... Time will tell all. LOL!

25 October 2019, 01:08 AM	#24
Bluside 2024 Pledge Member Join Date: Sep 2015 Location: Florida Posts: 3,081	Wow. A 9 year old thread.

25 October 2019, 01:11 AM	#25
RootBeerGMT "TRF" Member Join Date: Jul 2016 Location: Texas Posts: 67	History..... read it and see that Rolex knows what they are doing.

25 October 2019, 01:16 AM	#27
101031-28 "TRF" Member Join Date: Jul 2009 Location: USA Watch: 1665 Posts: 4,764	Yep, and predictions for pricing of the new sub ended up being spot on, and now, with the so called shortage, it's even higher __________________ He could not just wear a watch. It had to be a Rolex. Ian Fleming

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