EXPOSED - Grey Dealer Spills the Beans on ADs?

[huncho]

Originally Posted by DaveDhc

Hyper inflated grey prices ... as a general statement, this is not consistent with my experiences. Both of my brand new, unworn Oyster Perpetual watches were below retail.

of course watches that are not as in demand will not be priced higher than retail lol

[JRell]

Originally Posted by fsprow

Remember it is Manufacturers SUGGESTED Retail Price, not a fixed price. I believe in some markets Rolex does try to insist that their dealers sell at that price, but not all. The real market price is what is negotiated between a buyer and a seller. One is not entitled to purchase what you want at a given price.

You know ADs have to get a license to sell Rolex and they have to stay within MSRP? Not saying they regulate this like they should, but marketing and sales takes this seriously to ensure their product doesn’t get priced out of the market. Goal is to be competitive in the market place, profitable and grow their brand popularity. Rolex makes the same no matter what, so if ADs would all do this, and make their product above what the consumer would pay, they would be hurt in the long run. Rolex is a legendary long standing company. They don’t have to turn a quick dollar or have a blockbuster year. It is and always will be the long game with Rolex.

[vman]

Sometime ago I stopped by that shop. Interesting store and I do not really blame the owner. Business is business.

[Jster]

Weird video. I didn’t like the guy shooting the video. He was “aggressively polite”. Rubbed me the wrong way. Definitely someone I would not want to hang out with.

Why would the store owner agree to be videotaped saying what he did? Something is fishy. I think it could be staged.

[huncho]

Originally Posted by JRell

You know ADs have to get a license to sell Rolex and they have to stay within MSRP? Not saying they regulate this like they should, but marketing and sales takes this seriously to ensure their product doesn’t get priced out of the market.

not true, in some regions ADs sell for over msrp ...

[JRell]

Originally Posted by huncho

not true, in some regions ADs sell for over msrp ...

If they do, and Rolex finds out, oh oh. Please share which ADs you are talking about.

[boogiebot]

As other have stated, this video does help to confirm some of the things that many on here were thinking about for quite some time. Despite all the BS that happens we collectively as a community keep buying these watches. By doing so we all say we endorse their business practices by our vote with our consumer dollars.

The reality is this BS will probably never die unless the hype behind the brand slows or fades. The other thing that is crazy is how many of us tell other people to pay the over hyped prices, again endorsing the fact that as a community we are all ok with these business practices.


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[envuks]

Originally Posted by JRell

If they do, and Rolex finds out, oh oh. Please share which ADs you are talking about.

ADs selling above msrp is not unheard of. Generally this occurs in the Middle East, Asia, and India. Seems rare in the EU and USA

[huncho]

Originally Posted by envuks

ADs selling above msrp is not unheard of. Generally this occurs in the Middle East, Asia, and India. Seems rare in the EU and USA

and the ones in the us/eu just do it through bundling lol

[JRell]

Originally Posted by envuks

ADs selling above msrp is not unheard of. Generally this occurs in the Middle East, Asia, and India. Seems rare in the EU and USA

Ok makes sense. I have been to many US stores and have never seen over MSRP.

[BNABOD]

Originally Posted by dricig

I was looking for the "VOMIT" character but cant find it,

[BNABOD]

Originally Posted by JRell

Ok makes sense. I have been to many US stores and have never seen over MSRP.

Because in the US ADs cannot sell above msrp

[JRell]

Originally Posted by BNABOD

Because in the US ADs cannot sell above msrp

That is what I thought

[vh2k]

Originally Posted by BNABOD

Because in the US ADs cannot sell above msrp

A manufacturer can not dictate the price at which a reseller sells an item. That is de facto price fixing and against the law in the US. To get around this, manufacturers often set MAP (minimum advertised prices) in exchange for coop or marketing support. But, dealers (whether they sell watches or cars) can sell at whatever price they choose.

[JRell]

Originally Posted by vh2k

A manufacturer can not dictate the price at which a reseller sells an item. That is de facto price fixing and against the law in the US. To get around this, manufacturers often set MAP (minimum advertised prices) in exchange for coop or marketing support. But, dealers (whether they sell watches or cars) can sell at whatever price they choose.

Ok - this sounds like it could be true, but still have never seen or bought a Rolex in the US over msrp from an AD.

[huncho]

Originally Posted by JRell

Ok - this sounds like it could be true, but still have never seen or bought a Rolex in the US over msrp from an AD.

because they are just bundling them instead, eliminating the need to go over msrp

[ArtNouveau]

Originally Posted by vh2k

A manufacturer can not dictate the price at which a reseller sells an item. That is de facto price fixing and against the law in the US. To get around this, manufacturers often set MAP (minimum advertised prices) in exchange for coop or marketing support. But, dealers (whether they sell watches or cars) can sell at whatever price they choose.

And a manufacturer can just cut off a dealer for not following their “guidelines” so there’s that. I have shopped at multiple US dealers in my 30+ years of new Rolex buying and they have all mentioned that selling over MSRP here is taboo.

[BNABOD]

Originally Posted by ArtNouveau

And a manufacturer can just cut off a dealer for not following their “guidelines” so there’s that. I have shopped at multiple US dealers in my 30+ years of new Rolex buying and they have all mentioned that selling over MSRP here is taboo.

Yup I was told they are not allowed to do so . So the msrp is the price end of story

[JRell]

Originally Posted by BNABOD

Yup I was told they are not allowed to do so . So the msrp is the price end of story

+2 if you bought over msrp from an AD in the US I have swampland in Florida to sell you!

[troways]

Rolex is encouraging them and part of business, even they hide the ADs name from the new card for helping.

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[Vipes]

Originally Posted by PhilLynott

The guy taking that video and talking was one of the most unbearable people I've ever seen. Good god man, the poor lady was just doing her job and politely "requesting" you don't take pictures. Just say no problem and go on with your day.

Completely agree.

[Jerrocop]

That guy taking the video is a moron.

[shaunylw]

The guy who made that video is so embarrassing. That’s the same guy at cars and coffee that doesn’t have a car there but wears Ferrari tshirts and takes 400 pictures with a giant camera. Complete weirdo.


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