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BigHat · 7 April 2009, 12:39 AM

Concord is a brand in search of it's identity. Once a highly regarded brand, they lost their way in the 90s and became a joke. I think it was 3-4 years ago that the C-1 was introduced. My AD friends cautioned me to 1) not sell my El Primero based Impresario until they come out of the cellar and 2) don't buy anything new from them until they regain some stature. I think it's coming along. I don't know anyone here that can afford the watch, so I guess it's good you don't like it. Most importantly, these vanguard pieces aren't really sales items, but are built to boost the brand image.

The technology investment is quite evident. And what did we get from Rolex this year? Flowers on the dial.

7 April 2009, 12:39 AM	#1
BigHat Banned Join Date: Sep 2007 Real Name: Matt Location: Arlington, VA Watch: Lange One MP Posts: 4,043	Concord is a brand in search of it's identity. Once a highly regarded brand, they lost their way in the 90s and became a joke. I think it was 3-4 years ago that the C-1 was introduced. My AD friends cautioned me to 1) not sell my El Primero based Impresario until they come out of the cellar and 2) don't buy anything new from them until they regain some stature. I think it's coming along. I don't know anyone here that can afford the watch, so I guess it's good you don't like it. Most importantly, these vanguard pieces aren't really sales items, but are built to boost the brand image. The technology investment is quite evident. And what did we get from Rolex this year? Flowers on the dial.

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