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G.Montag · 22 February 2021, 12:16 PM

Rolex is primarily known for classy, timeless models like Datejust, Daydate, Submariner and GMT. And yet they also make watches (albeit in very small numbers) that anyone but a rapper would be embarrassed to wear. I've always wondered why Rolex bothers making watches like Rainbow Daytona and Leopard Daytona, which seem to be totally inconsistent with Rolex's design ethos. It can’t be for the money, as these watches are made in extremely small numbers and hardly affect Rolex’s bottom line. There must be a logical explanation?

arcampado · 22 February 2021, 12:18 PM

Because they can and they’re works of art

nightmyth · 22 February 2021, 12:27 PM

It’s why Porsche makes the 918.

kieselguhr · 22 February 2021, 12:28 PM

Beauty lies in the eye of the beholder. What is garish to you is spectacular to others.

The Rainbow Daytona and other Master class watches (GMT SARU, Diamond Pearlmasters) are the only truly hand finished models left in the entire Rolex lineup as each diamond is set and placed by master gem setters.

Rolex Ethos?

No offense, that’s just marketing. Also if Rolex stuck to making “tool” watches in an era where mechanical watches are obsolete instead of evolving to what it is today, they would have faded into obscurity along with other long forgotten names.

Stan Cooper · 22 February 2021, 12:40 PM

Simply put, there's no accounting for taste.

Jack T · 22 February 2021, 12:44 PM

For the same reason you see models walking the runway during fashion week with outfits suited only for Lady Ga Ga, to push the art form, show they can do something edgy; haute horology, Rolex style

peterpl · 22 February 2021, 12:46 PM

Because ppl love them.

The market for this watch right now is INSANE!!

huncho · 22 February 2021, 12:50 PM

there's a big difference between the rainbow/saru/sabr and aftermarket iced out watches. to you it might be tasteless but to others those are real collectors pieces. those watches elevate rolex to the next class of watches and lets them also compete with the people that are buying RMs

G.Montag · 22 February 2021, 01:05 PM

Quote:

Originally Posted by nightmyth

It’s why Porsche makes the 918.

Would Porsche make a 918 wrapped in pink camo and sitting on 26" wheels? That would be the Porsche equivalent of a Leopard Daytona.

I am not saying that only steel "tool watches" are proper Rolex. PM watches with diamonds can look good if tastefully done (i.e. a Daydate with a baguette dial is beautiful). I guess I'm just having a hard time reconciling a conservative watchmaker like Rolex making pieces that are really out there design-wise.

huncho · 22 February 2021, 01:07 PM

Quote:

Originally Posted by G.Montag

Would Porshe make a 918 wrapped in pink camo and sitting on 26" wheels? That would be the Porsche equivalent of a Leopard Daytona.

I am not saying that only steel "tool watches" are proper Rolex. PM watches with diamonds can look good if tastefully done (i.e. a Daydate with a baguette dial is beatiful). I guess I'm just having a hard time reconciling a consrvative watchmaker like Rolex making pieces that are really out there design-wise.

the leopard daytona doesn't really belong in the same category as the rainbow or other diamond set rolexes...and your idea of tastefully done bling is subjective

Watch This · 22 February 2021, 01:14 PM

When I see the word "rapper" used, it sends me a message that implies something that does not sit well with me. You know exactly what I mean.

Dr. Robert · 22 February 2021, 01:22 PM

Quote:

Originally Posted by arcampado

Because they can and they’re works of art

I concur

sp5702 · 22 February 2021, 01:24 PM

Quote:

Originally Posted by watch this

when i see the word "rapper" used, it sends me a message that implies something that does not sit well with me. You know exactly what i mean.

100%

77T · 22 February 2021, 01:29 PM

I think Rolex does it to help separate judgmental people from the rest.

Sent from my iPhone using Tapatalk Pro

G.Montag · 22 February 2021, 01:32 PM

Quote:

Originally Posted by Watch This

When I see the word "rapper" used, it sends me a message that implies something that does not sit well with me. You know exactly what I mean.

That’s a product of your own prejudices.

nwbusa · 22 February 2021, 01:43 PM

Whether or not any particular watch is “garish” is a matter of personal opinion.

But as to why they make them, the answer is a simple matter of fact: Because people buy them.

Watch This · 22 February 2021, 01:47 PM

Quote:

Originally Posted by G.Montag

That’s a product of your own prejudices.

See...you knew exactly what I meant. Just like I knew exactly what you meant.

TswaneNguni · 22 February 2021, 02:02 PM

Quote:

Originally Posted by G.Montag

That’s a product of your own prejudices.

Pointless thread and question .

RotorSelfWinding · 22 February 2021, 02:03 PM

To me it’s cool that it’s so out of character

Sent from my iPhone using Tapatalk

Cru Jones · 22 February 2021, 02:09 PM

To some people, any Rolex is garish.

Joearch · 22 February 2021, 02:34 PM

They make them because people buy them . No accounting for individual taste.

Mountains · 22 February 2021, 04:15 PM

Quote:

Originally Posted by Cru Jones

To some people, any Rolex is garish.

Particularly the modern lineup.

Seddyspaghetti · 22 February 2021, 04:47 PM

Because they feel like it.

Macnavara · 22 February 2021, 04:52 PM

Quote:

Originally Posted by peterpl

Because ppl love them.

The market for this watch right now is INSANE!!

It’s certainly insane

sgwatchguy · 22 February 2021, 04:58 PM

One mans garish is another mans cool.

The sports models with factory set stones are cool for me, I’d be happy to wear any and all. Including the tiger. Those watches are cool and hot at the same time and insanely in demand for good reason.

The RBOW is bonkers good.

sgwatchguy · 22 February 2021, 04:59 PM

Quote:

Originally Posted by TswaneNguni

Pointless thread and question .

... ^ this.

Andad · 22 February 2021, 05:04 PM

Quote:

Originally Posted by TswaneNguni

Pointless thread and question .

You should listen to G.Montag Neef.

He has a lot of interesting thing to say.

I’m saying

to him now.

ABrolex · 22 February 2021, 05:51 PM

Quote:

Originally Posted by Watch This

When I see the word "rapper" used, it sends me a message that implies something that does not sit well with me. You know exactly what I mean.

It's like when people say "urban" haha

The rainbow daytona is awesome. Looks amazing in person and not for everyone.

22 February 2021, 12:16 PM	#1
G.Montag Banned Join Date: Mar 2020 Location: Canada Posts: 260	Why does Rolex make garish watches like Rainbow Daytona? Rolex is primarily known for classy, timeless models like Datejust, Daydate, Submariner and GMT. And yet they also make watches (albeit in very small numbers) that anyone but a rapper would be embarrassed to wear. I've always wondered why Rolex bothers making watches like Rainbow Daytona and Leopard Daytona, which seem to be totally inconsistent with Rolex's design ethos. It can’t be for the money, as these watches are made in extremely small numbers and hardly affect Rolex’s bottom line. There must be a logical explanation?

22 February 2021, 12:27 PM	#3
nightmyth "TRF" Member Join Date: Dec 2014 Location: United States Posts: 124	It’s why Porsche makes the 918. __________________ 126710BLRO Pepsi 126600 SD43 116610LV Hulk 116519LN DaytonaC

22 February 2021, 12:28 PM	#4
kieselguhr "TRF" Member Join Date: May 2013 Real Name: Nick Location: Las Vegas Watch: 1601 Posts: 10,623	Why does Rolex make garish watches like Rainbow Daytona? Beauty lies in the eye of the beholder. What is garish to you is spectacular to others. The Rainbow Daytona and other Master class watches (GMT SARU, Diamond Pearlmasters) are the only truly hand finished models left in the entire Rolex lineup as each diamond is set and placed by master gem setters. Rolex Ethos? No offense, that’s just marketing. Also if Rolex stuck to making “tool” watches in an era where mechanical watches are obsolete instead of evolving to what it is today, they would have faded into obscurity along with other long forgotten names.

22 February 2021, 12:40 PM	#5
Stan Cooper 2024 SubLV41 Pledge Member Join Date: Aug 2020 Real Name: Stan Cooper Location: Sonoma County, CA Watch: GMT-Master II Posts: 2,888	Simply put, there's no accounting for taste. __________________ ♛16710 GMT-Master II, ♛1915 Rolex WW1 Trench Watch, Zelos Thresher 500m GMT Meteorite, Zelos Swordfish 40 200m Ti Blood Moon Meteorite, Hamilton Pilot Chronograph, Ball Roadmaster Pilot GMT COSC Chronometer, Zelos Mako 300M Traveler GMT Meteorite, Seiko SSC813 quartz solar powered chronograph It's weird being the same age as old people. - Stan

22 February 2021, 12:44 PM	#6
Jack T "TRF" Member Join Date: May 2013 Real Name: Jack Location: The Triangle Watch: Several Posts: 6,719	For the same reason you see models walking the runway during fashion week with outfits suited only for Lady Ga Ga, to push the art form, show they can do something edgy; haute horology, Rolex style __________________ Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT

22 February 2021, 12:18 PM	#2
arcampado "TRF" Member Join Date: Jan 2020 Real Name: Andrew Location: USA Watch: Too many Posts: 2,397	Because they can and they’re works of art

22 February 2021, 12:46 PM	#7
peterpl Banned Join Date: Aug 2012 Location: . Posts: 6,692	Because ppl love them. The market for this watch right now is INSANE!!

22 February 2021, 12:50 PM	#8
huncho 2024 Pledge Member Join Date: Oct 2017 Location: nyc Posts: 6,719	there's a big difference between the rainbow/saru/sabr and aftermarket iced out watches. to you it might be tasteless but to others those are real collectors pieces. those watches elevate rolex to the next class of watches and lets them also compete with the people that are buying RMs

22 February 2021, 01:14 PM	#11
Watch This Banned Join Date: Mar 2015 Location: In your head Watch: SS YMII Posts: 1,619	When I see the word "rapper" used, it sends me a message that implies something that does not sit well with me. You know exactly what I mean.

22 February 2021, 01:29 PM	#14
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,013	I think Rolex does it to help separate judgmental people from the rest. Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?

22 February 2021, 01:43 PM	#16
nwbusa "TRF" Member Join Date: Mar 2018 Location: Canada Posts: 62	Whether or not any particular watch is “garish” is a matter of personal opinion. But as to why they make them, the answer is a simple matter of fact: Because people buy them.

22 February 2021, 02:03 PM	#19
RotorSelfWinding 2024 Pledge Member Join Date: Aug 2020 Location: Austin, TX Watch: 126610LN Posts: 229	To me it’s cool that it’s so out of character Sent from my iPhone using Tapatalk

22 February 2021, 02:09 PM	#20
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,298	To some people, any Rolex is garish.

22 February 2021, 02:34 PM	#21
Joearch 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Joe Location: Los Angeles Watch: Daytona + GMT BLNR Posts: 4,852	They make them because people buy them . No accounting for individual taste.

22 February 2021, 04:47 PM	#23
Seddyspaghetti "TRF" Member Join Date: Jun 2016 Location: Uranus Watch: 116500LN Posts: 4,789	Because they feel like it.

22 February 2021, 04:58 PM	#25
sgwatchguy "TRF" Member Join Date: Jan 2020 Real Name: KP Jimmy Location: Singapore Watch: R/AP/FPJ/Hermès/et Posts: 6,597	One mans garish is another mans cool. The sports models with factory set stones are cool for me, I’d be happy to wear any and all. Including the tiger. Those watches are cool and hot at the same time and insanely in demand for good reason. The RBOW is bonkers good. __________________

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