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Tavli3 · 22 April 2021, 08:21 PM

Seems like a great idea to me for Zenith to be buying vintage pieces, restoring them and reselling them, and I guess Zenith figures that it will boost demand for their current offerings if their older vintage models sell for higher/rising prices. Looks like Rolex envy to me also.

https://usa.watchpro.com/zenith-unde...=notifications

1William · 22 April 2021, 09:37 PM

Interesting. Zenith is a brand that has found it's footing again and they are making some great models.

christianj · 22 April 2021, 09:43 PM

A boutique brand called Linde Werdelin started doing this a couple of years ago too. They are small and I am not sure how successful they have been with reselling their own pre-owned pieces.

kbw · 24 April 2021, 04:23 AM

Very interesting, and great initiative by Zenith imo

polaris72 · 24 April 2021, 09:19 AM

Love the idea, great move.

Guinness58 · 24 April 2021, 01:41 PM

Very cool! Maybe Rolex should consider this?

Greglaw · 24 April 2021, 07:01 PM

Great idea for them to do this!

athens7 · 25 April 2021, 01:27 AM

Vacheron has been doing this for several years. It's an interesting way to present the vintage watch world to people who prefer the certainty of new timepieces.

https://revolutionwatch.com/vacheron...-to-singapore/

VC also has a selection at their NYC boutique. I was invited to attend a Zoom presentation displaying the models for sale. A brand new 70 year old watch with a manufacturer warranty is a unique option for collectors.

Kcore · 25 April 2021, 11:09 PM

I think it’s a good move by Zenith and a win for all, vintage seller, collector and Zenith.

The seller is dealing with spot on company, collector- buyer can obtain a no risk purchase of a vintage piece in top nick with all the bonafides and Zenith further builds its brand.

brandrea · 25 April 2021, 11:21 PM

I like it

Zenith really is a brand deserving of more airtime here.

I’m curious how this digital passport works.

22 April 2021, 08:21 PM	#1
Tavli3 "TRF" Member Join Date: Jan 2019 Real Name: Jim Location: miami Watch: GMT II 16760 Posts: 1,676	Very Interesting Move By Zenith Seems like a great idea to me for Zenith to be buying vintage pieces, restoring them and reselling them, and I guess Zenith figures that it will boost demand for their current offerings if their older vintage models sell for higher/rising prices. Looks like Rolex envy to me also. https://usa.watchpro.com/zenith-unde...=notifications

22 April 2021, 09:37 PM	#2
1William 2024 SubLV41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 47,776	Interesting. Zenith is a brand that has found it's footing again and they are making some great models.

22 April 2021, 09:43 PM	#3
christianj Banned Join Date: May 2013 Location: CT Posts: 562	A boutique brand called Linde Werdelin started doing this a couple of years ago too. They are small and I am not sure how successful they have been with reselling their own pre-owned pieces.

24 April 2021, 04:23 AM	#4
kbw "TRF" Member Join Date: Jul 2015 Location: Europe Watch: BLNR Posts: 33	Very interesting, and great initiative by Zenith imo

24 April 2021, 09:19 AM	#5
polaris72 2024 Pledge Member Join Date: Feb 2015 Location: U.S./Vienna, AT Posts: 1,967	Love the idea, great move.

24 April 2021, 01:41 PM	#6
Guinness58 "TRF" Member Join Date: Oct 2014 Location: Idaho Watch: Sub 5 Digit Posts: 205	Very cool! Maybe Rolex should consider this?

24 April 2021, 07:01 PM	#7
Greglaw Banned Join Date: May 2020 Location: Rhode Island Posts: 667	Great idea for them to do this!

25 April 2021, 01:27 AM	#8
athens7 2024 Pledge Member Join Date: Dec 2018 Location: Athens, GA Posts: 270	Vacheron has been doing this for several years. It's an interesting way to present the vintage watch world to people who prefer the certainty of new timepieces. https://revolutionwatch.com/vacheron...-to-singapore/ VC also has a selection at their NYC boutique. I was invited to attend a Zoom presentation displaying the models for sale. A brand new 70 year old watch with a manufacturer warranty is a unique option for collectors.

25 April 2021, 11:09 PM	#9
Kcore "TRF" Member Join Date: Aug 2013 Location: USA Posts: 39	I think it’s a good move by Zenith and a win for all, vintage seller, collector and Zenith. The seller is dealing with spot on company, collector- buyer can obtain a no risk purchase of a vintage piece in top nick with all the bonafides and Zenith further builds its brand.

25 April 2021, 11:21 PM	#10
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,088	I like it Zenith really is a brand deserving of more airtime here. I’m curious how this digital passport works.

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