Do you think rolex will follow pateks move of discontinuing the 5711

[Chadridv]

Originally Posted by teck21

They discontinued it because it had become too popular, almost single handedly defining the brand.

Rolex might have been in danger of that, but Rolex has several more references that are ridiculously coveted, and their new releases are heading that way.

In fact now almost every Rolex reference is popular, and coveted models are spread across multiple product lines.

They are in no danger of becoming defined by a single watch, and thereby subject to the vagaries of consumer taste and hype patterns.

Every Rolex is a now desired watch, exactly how they want it.

Discontinuing seems unlikely to me, shipping fewer SS pieces as part of an overall strategy, maybe.

And Patek kind of brought it back didn’t they? Albeit with a different coloured dial.

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Agreed. Except that the latest olive 5711 is pretty well known to only be in production for a year. After that they may very well make a 5711 replacement, but who knows.

Rolex will never discontinue a Daytona or Submariner, they will only retire a specific reference and replace it with the newest version.

[macrowatch]

Too busy selling PM Daytona off the back of the limited SS Daytona. Why stop the fly wheel?

[HideMyWalletPlease]

Originally Posted by macrowatch

Too busy selling PM Daytona off the back of the limited SS Daytona. Why stop the fly wheel?

Exactly. It would make much more sense to keep selling PM Daytona’s while dangling the SS Daytona like a carrot. Many people buy the PM models not just Daytona but everything because they cannot get a SS Daytona.

[Krash]

Originally Posted by HideMyWalletPlease

Patek doesn’t want to become AP. Sure AP makes other watches resides the Royal Oak but nobody really cares about them, so they went all in on the RO and now we have 100 different versions of RO. This is what Patek wants to avoid. I don’t blame them.
.

The problem with this explanation is the release of the green 5711 with such fanfare, pomp and circumstance.

If they’re really worried about 1 watch defining them, they sure do have a strange way of combatting that.

It’s only available for a year; I get that, but they sure shined a huge spotlight on the 5711 with that release.

Plus, I do think we’ll see an updated stainless steel Nautilus anyway.


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[vh2k]

Originally Posted by Etschell

Damn people are this gullible. They are releasing a new nautilus base. Just wait until w and w 2022. It is a marketing ploy.

This is the equivalent of The Who Farewell Tour in 1982. Someone announces retirement or a final run, and demand goes through the roof.

EVERY brand will now think about crafting marketing stunts to retire or discontinue popular models — only to replace them with new versions.

[huncho]

pretty sure they're gonna come out with an updated 5711

[subtona]

Imho, Apples to oranges.

Patek’s model is to discontinue models. The fact that the nautilus and aquanaut have come into such popularity is the anomaly in the patek world.

Rolex model is to modify and upgrade in painstakingly slow and methodical process.
For them to discontinue an established reference (outside of a model upgrade) would be extremely counter to their history.

[swish77]

Originally Posted by macrowatch

Too busy selling PM Daytona off the back of the limited SS Daytona. Why stop the fly wheel?

The Daytona is due for an upgrade, like the Submariner last year. It will not be discontinued, of course, but it will be updated, perhaps as soon as next year.

And with those changes new hysteria will follow, whether it's guys freaking out over how to get the new model or prices of the older model going even higher than the already crazy prices.

It's been discussed before, but perhaps the most predicable change will be to increase the Daytona size to 41mm (a true 41mm), with a movement upgrade, and some other cosmetic changes, such as another dial option.

[calebb90]

Originally Posted by Ichiran

Don't quite understand OP's question because Rolex models get discontinued and renewed (4 digit, 5 digit, 6 digit, 12 series) all the time. It is no different to the renewal of Patek (5131 -> 5231) and AP models (15400 -> 15500).

The replacement for 5711 is not confirmed or known yet. There might be PM only version to boost the margin, who knows?

Exactly. There was the 3700 before the 5711. They’ll probably release the Nautilus 7700.


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[subtona]

Originally Posted by Ichiran

Don't quite understand OP's question because Rolex models get discontinued and renewed (4 digit, 5 digit, 6 digit, 12 series) all the time. It is no different to the renewal of Patek (5131 -> 5231) and AP models (15400 -> 15500).

The replacement for 5711 is not confirmed or known yet. There might be PM only version to boost the margin, who knows?

As the nautilus has such deep and storied roots in stainless steel I would expect them to always maintain stainless as a foundation for the nautilus.
I do expect they will continue to develop the reference and bring it back with some modifications when they believe the time is right

[dannyp]

Originally Posted by Chadridv

Agreed. Except that the latest olive 5711 is pretty well known to only be in production for a year. After that they may very well make a 5711 replacement, but who knows.

Rolex will never discontinue a Daytona or Submariner, they will only retire a specific reference and replace it with the newest version.

Funny, certain Cellini models aside, I’m trying to think of the last time Rolex discontinued a model altogether… the original Milgauss comes to mind, since it was on hiatus for decades. And the Oysterquartz was still a DJ/DD… so yea, guess you’re right on that…

[brandrea]

Originally Posted by subtona

Imho, Apples to oranges.

Patek’s model is to discontinue models. The fact that the nautilus and aquanaut have come into such popularity is the anomaly in the patek world.

Rolex model is to modify and upgrade in painstakingly slow and methodical process.
For them to discontinue an established reference (outside of a model upgrade) would be extremely counter to their history.

Agreed Gus, well said

[subtona]

Originally Posted by brandrea

Agreed Gus, well said

[Ichiran]

Originally Posted by subtona

As the nautilus has such deep and storied roots in stainless steel I would expect them to always maintain stainless as a foundation for the nautilus.
I do expect they will continue to develop the reference and bring it back with some modifications when they believe the time is right

Agree. Patek will reintroduce the 5711 in some form or another next year with a new reference number.

[Chadridv]

Originally Posted by dannyp

Funny, certain Cellini models aside, I’m trying to think of the last time Rolex discontinued a model altogether… the original Milgauss comes to mind, since it was on hiatus for decades. And the Oysterquartz was still a DJ/DD… so yea, guess you’re right on that…

Yeah exactly, it's very rare that Rolex stops making a watch all together. The hulk is a close example of a combo that will likely not be made again, but again it's just a submariner which they will likely never stop producing.

The air king had a hiatus. I suppose you could consider the SD4k to be discontinued, since it was replaced with a model that has a totally different design.

All that said, the 5711 might just be reborn into a 6711. So even that wouldn't be exactly discontinued, just replaced with an updated version.

[inadeje]

Originally Posted by teck21

They discontinued it because it had become too popular, almost single handedly defining the brand.

Rolex might have been in danger of that, but Rolex has several more references that are ridiculously coveted, and their new releases are heading that way.

In fact now almost every Rolex reference is popular, and coveted models are spread across multiple product lines.

They are in no danger of becoming defined by a single watch, and thereby subject to the vagaries of consumer taste and hype patterns.

Every Rolex is a now desired watch, exactly how they want it.

Discontinuing seems unlikely to me, shipping fewer SS pieces as part of an overall strategy, maybe.

And Patek kind of brought it back didn’t they? Albeit with a different coloured dial.

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