Rolex’s power and influence reach terrifying levels, Watchfinder survey finds

[ThatOtherGuy7]

I think the article just goes to show the power of Rolex’s marketing. The fact that more than 50% of people know of and would choose Rolex over all the many brands is itself insane! I think if you did the same survey for cars, Bimmers and Benzes would top the list even though Porsche and other brands make superior cars. Things need to be attainable, familiar, and of high quality.