Rolex Collab How Would You Feel

[Madman37]

Hi all seeing the new Omega Swatch X how would you feel if rolex did this with the Daytona or a GMT?

[AD337]

I would be super disappointed- luckily Rolex would never do such a thing

[Thomas Mudge]

What exactly are you asking?
If Rolex made a watch with Swatch?

[watchmaker]

Originally Posted by AD337

I would be super disappointed- luckily Rolex would never do such a thing

Rolex have produced plenty of products more questionable than a collaboration with Swatch

[omar-rye]

Omega did not make a watch with Swatch. Swatch made a homage collection of the Speedmaster, and they were allowed to do that because they are both owned by the same parent company, The Swatch Group. If Rolex is under the same ownership dynamic as Omega and Swatch are, and the cheaper affiliated brand made a homage edition of one of Rolex’s iconic pieces, then that would be fine in my opinion. Obviously we know that wouldn’t happen since Rolex doesn’t have a Swatch type of brand under its parent company so it is what it is

[Tim Plains]

Sure, not exact or $200 but Tudor GMT and Tudor Chrono. Already done, in my opinion.

[Madman37]

Originally Posted by Thomas Mudge

What exactly are you asking?
If Rolex made a watch with Swatch?

So something like Swatch which meant you could get a daytona quartz or gmt pepsi quartz for £200 officiated by rolex.

[Madman37]

Originally Posted by Tim Plains

Sure, not exact or $200 but Tudor GMT and Tudor Chrono. Already done, in my opinion.

But it doesn’t say rolex and daytona on it

[Ec2016]

Originally Posted by Madman37

But it doesn’t say rolex and daytona on it

And it’s not $250. And it doesn’t have the same design and look. Neither would be mistaken for a Rolex.

[daveswordfish]

Don’t understand why folks are so butthurt over this. At least it changes the chat from being about assets and investments.


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[Heady Topper]

Originally Posted by daveswordfish

Don’t understand why folks are so butthurt over this. At least it changes the chat from being about assets and investments.


Sent from my iPhone using Tapatalk

Exactly! It’s such a fun and beautiful collab. Anyone bitching about it are the ones worried about their “investment”. Lighten up!

[brandrea]

Can someone post a picture of what we are talking about?

[mulberry083]

Originally Posted by omar-rye

Omega did not make a watch with Swatch. Swatch made a homage collection of the Speedmaster, and they were allowed to do that because they are both owned by the same parent company, The Swatch Group. If Rolex is under the same ownership dynamic as Omega and Swatch are, and the cheaper affiliated brand made a homage edition of one of Rolex’s iconic pieces, then that would be fine in my opinion. Obviously we know that wouldn’t happen since Rolex doesn’t have a Swatch type of brand under its parent company so it is what it is

Omega didn’t make the watch, but it does have Omega branding on it. Rolex would never allow that. BTW love the MoonSwatch, it was a brilliant idea.

Some examples

[dpt.calvin]

I plan to pick up a Moonswatch as a beater. Too bad they’ll only be sold at select Swatch stores and none near me. Will have to go to the secondary market for these.

[mulberry083]

Originally Posted by dpt.calvin

I plan to pick up a Moonswatch as a beater. Too bad they’ll only be sold at select Swatch stores and none near me. Will have to go to the secondary market for these.

Just be patient. Swatch has indicated they’ll be available online eventually. My guess is the fall, just in time for the Christmas season.

[dpt.calvin]

That said, I would not be excited about the Crown logo on a non-Rolex. And it would never be done.

[dpt.calvin]

Originally Posted by mulberry083

Just be patient. Swatch has indicated they’ll be available online eventually. My guess is the fall, just in time for the Christmas season.

Source?

If markup is $350 or less, I’ll buy from the secondary market. Won’t pay more than that.

[Driver8]

I couldn't care less if they did. I buy particular watches because I happen to like those particular watches, not because of some sort of perceived image that I think others may have of the brand, and by extension, of me.

A collab of Rolex with another brand wouldn't change the quality of (or how much I personally like) the watches I already own.

I've seen reports of people now selling their Omegas because of the MoonSwatch existing, which is a mind-bogglingly daft thing to do in my opinion. That to me says they only bought their Omega because of their perception of the Omega brand image, not because of the watch itself.

I'm also a Breitling fan, and over the years they've made some truly TRULY hideous pieces, but none of those made me want to sell the ones I like and own. Why would it? I personally think that believing a collab like the MoonSwatch somehow tarnishes everything Omega has ever done shows a level of shallowness and immaturity. JMO of course.

[Krash]

Apples and Oranges

Omega is part of the Swatch group with a dozen+ different brands. Much more opportunity for these types of co-branding releases.

It's pretty much just Rolex and Tudor, and that's it. Not much opportunity and doesn't make sense anyway.

[dpt.calvin]

Originally Posted by omar-rye

Omega did not make a watch with Swatch. Swatch made a homage collection of the Speedmaster, and they were allowed to do that because they are both owned by the same parent company, The Swatch Group. If Rolex is under the same ownership dynamic as Omega and Swatch are, and the cheaper affiliated brand made a homage edition of one of Rolex’s iconic pieces, then that would be fine in my opinion. Obviously we know that wouldn’t happen since Rolex doesn’t have a Swatch type of brand under its parent company so it is what it is

Whether Omega was forced into this or not, they played a role in this collection. I’d call that a collab.

[GoingPlaces]

Rolex would never do this. This is the distinction between independents vs conglomerate owned.

As for this collaboration, I think it's cool. Well done Swatch. As for current speedmaster owners, I could see how it might not sit well. Does take out any exclusivity if any.

[Madman37]

imagine if Patek did this and sold it for £1k and did it to the nautilus ha ha.

[mulberry083]

Originally Posted by dpt.calvin

Source?

If markup is $350 or less, I’ll buy from the secondary market. Won’t pay more than that.

From Wired
“Although Omega says the collection is not limited in quantity, the pieces will likely leave store shelves as quickly as they arrive. Resellers have already popped up online asking huge sums. The MoonSwatch will apparently be available online in the future, however.”

A Swatch official confirmed this on Instagram, but I don’t have an account.

[dpt.calvin]

Crap. Guess I won’t be getting one lol



Secondary market/fleabay already has these for presale at a huge markup.

[Hemdog]

As a speedy owner I can say that this collab is making me appreciate my watch more.

[Driver8]

Originally Posted by dpt.calvin

Crap. Guess I won’t be getting one lol



Secondary market/fleabay already has these for presale at a huge markup.

Just sit tight, wait a few months, and then buy one direct from Swatch online.

And besides, I reckon they'll be quite a few disappointed people who will have bought on the secondary market (for a huge mark-up), when they realise just how cheap Swatch watches feel. I don't see the hype lasting for more than a few months.

Personally I quite fancy getting one (maybe two), but I've owned Swatches before and I wouldn't pay a penny over retail for one.

[samson66]

That's what Tudor is for

[RyanJ]

Rolex has done many collaborations before. People seem to forget about those. Hell, they printed the Dominos Pizza logo right on the dial...

[Grapenut]

Originally Posted by RyanJ

Rolex has done many collaborations before. People seem to forget about those. Hell, they printed the Dominos Pizza logo right on the dial...

Weren't those designed for employees as rewards? Not exactly something the public could go request.

Nice to see brands doing something different with collabs, but I can't see Rolex going this route.

The Neptune and Pluto versions are nice color variations.

[dpt.calvin]

Originally Posted by RyanJ

Rolex has done many collaborations before. People seem to forget about those. Hell, they printed the Dominos Pizza logo right on the dial...

Did Rolex do that? Or did Dominos buy the Rolex and have them customized?