Want supply to improve? Hope for a price increase in January.

[Rollieo]

Originally Posted by amh

Rolex can easily tolerate a price increase with no effect on demand.

The hype has diminished but it's far from over. Track your favorite reference on watchcharts to see for yourself.

Example, BLNR still selling at 1.5x MSRP
https://watchcharts.com/watch_model/...0blnr/overview

Datejusts are at MSRP but people will still buy them even with a price bump. They're a bread-n-butter Rolex and seemingly immune to hype.

My guess is that Rolex wants Datejusts to be reasonably available, and maybe some of the sports stainless models. They don’t want any of their watches suffering from discounting.

So a price increase on Datejusts and most stainless steel sports models would do that. I don’t see much price increases on PM models or lady models, as they don’t want these to suffer potential discounting in the long run.