ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

DanteBrandolini · 27 May 2010, 08:04 PM

Hey All,

Does anyone think that Rolex might have "Jumped the Shark" when it comes to the Rolex Sea Dweller. I wonder who is head of the think tank at Rolex.
I have owned 3 different Sea Dwellers over the years. Lets take a quick look at the price structure of the Sea Dweller From Sept 2006 it was $ 4,700, then by Oct 08 jumped to $ 6,400. They didn't even upgrade the watch. Thats quite a bump in a 2 year span, then of course, Rolex decided to stop making the watch. So, In 2008, they introduce the DeepSea at $ 9,000. What is rolex thinking?? A Rolex goes from $ 4,700 to 9,000 in such a short span. I know they redid the watch, and the DeepSea has no peer, but why stop making the Sea Dweller. I feel they are really losing out on a ton of future SeaDweller folks. Unless, Rolex is thinking, people who can't afford the jump to $ 9,250 will have to settle for the Sub at $ 7,250. Rolex knows that people will climb over themselves for the new sub when it hits in a few months.
I just feel that Rolex went overboard and made a crazy Sea dweller priced at almost $ 10,000 with the tax. Thats quite a jump for a watch that was $ 5,000 bucks a few shorts years ago!!
Anyway, of course, I'm gonna buy myself a Deepsea very soon, so Rolex knows what they are doing, cause I would probably buy it at any price!!
The Rolex marketing machine sucks me in everytime!!

Captainz · 28 May 2010, 03:43 AM

Quote:

Originally Posted by DanteBrandolini

Hey All,

Does anyone think that Rolex might have "Jumped the Shark" when it comes to the Rolex Sea Dweller. I wonder who is head of the think tank at Rolex.
I have owned 3 different Sea Dwellers over the years. Lets take a quick look at the price structure of the Sea Dweller From Sept 2006 it was $ 4,700, then by Oct 08 jumped to $ 6,400. They didn't even upgrade the watch. Thats quite a bump in a 2 year span, then of course, Rolex decided to stop making the watch. So, In 2008, they introduce the DeepSea at $ 9,000. What is rolex thinking?? A Rolex goes from $ 4,700 to 9,000 in such a short span. I know they redid the watch, and the DeepSea has no peer, but why stop making the Sea Dweller. I feel they are really losing out on a ton of future SeaDweller folks. Unless, Rolex is thinking, people who can't afford the jump to $ 9,250 will have to settle for the Sub at $ 7,250. Rolex knows that people will climb over themselves for the new sub when it hits in a few months.
I just feel that Rolex went overboard and made a crazy Sea dweller priced at almost $ 10,000 with the tax. Thats quite a jump for a watch that was $ 5,000 bucks a few shorts years ago!!
Anyway, of course, I'm gonna buy myself a Deepsea very soon, so Rolex knows what they are doing, cause I would probably buy it at any price!!
The Rolex marketing machine sucks me in everytime!!

Im a very soon future DEEPSEA owner (bonus in Aug/Sept). The law of Supply and Demand plays a nice role. If its too expensive then nobody will buy it!!!!!

Actually, I am sure you can purchase a BNIB Deepsea for about 7k!!

Good Huntings and Negotiations,

Al

TheFlatHead · 28 May 2010, 04:05 AM

I picked mine up for $8,325 out the door. Basically it was 10% off retail and the AD ate the sales tax.

PeterT · 28 May 2010, 04:38 AM

The DSSD is a fantastic watch. It is my favourite from my collection of 7.

Peter

psv · 2 June 2010, 05:41 AM

It is not fair to compare the price of a Deepsea with a regular Sea-Dweller, the former is much more complex and expensive to make/test.

DanteBrandolini · 9 June 2010, 09:25 AM

Thanks for the replies guys, Im in florida, and I called a few AD's and they all seem to say they will knock off 10 percent off the retail, and I am hoping they will eat the Tax. Better yet, When I get 8,000 (very soon). I will walk into the AD with the 8k in cash and hope they will let me have my deepsea!!!

MortgageGuy · 9 June 2010, 09:29 AM

Forget the AD, check out the For Sale section here on TRF, I have bought/sold several watches here and heave dealt with Oscar (Bodybump) and Tony (Justrolexes) although there are numerous other great sellers here, these are the only 2 I have personally dealt with and been very pleased and saved thousands from AD prices even with sizable discounts

You should be able to get a V serial DSSD LNIB between $6400-6800 and BNIB under 7k... Good Luck,

Adam

nickriebe · 9 June 2010, 09:33 AM

TRF is the place to be and to buy! I know my next purchase will be here!

kkroyal · 24 June 2010, 07:06 AM

Just bought (less than a weak) Rolex Deep-sea Sea-Dweller (love every bit of it), I noticed the date code appears to be 2009. I was wondering is there any obligation from the jewelry store to inform me of the date of manufacture?

mhmfao · 24 June 2010, 07:22 AM

ALCON,
- I was very happy to buy a like new used K-series 16600 SD (last with the lug holes) for $4K USD. The price for a like new used 116660 Deep Sea in Tokyo right now is around $6.5-7K USD.
- At those prices, cost was not really a factor in my decision.
- As a former U.S. Navy Mineman, I just love the Maritime tool watch tradition of the Sea Dweller series (1665, 16660, 16600).
- I also like the fact that I almost never see a Sea Dweller in the wild.
- In fact, yesterday a Sub owner was looking at my watch and asked me what that thing on the side was (HEV).

- To me, the Deep Sea is a whole new line of watch that will need to build its own tradition and following.
V/R,
Mike

esm · 24 June 2010, 08:07 AM

okay... Here is my take on this issue...

1. How many price increase between 06 and the introduction of DSSD?

2. Can you really compare a SD to a DSSD based on the price. IMO, they are different watches.

3. Because of their annual price hike - it helps Rolex to keep a decent resale value... No?

Agreed, hate their marketing, but love the watch!

bayerische · 24 June 2010, 08:46 AM

Isn't the Euro - Dollar exchange rate also to blame for this? Massive price increases in the US. I'm not sure we had had as heavy price increases here in Europe...?

Then Again, a DSSD is 7300 euro in Finland. With the current exchange rate it's about 9000 usd.

In december -09 we saw Euro/Dollar at 1/1,53! So that would have been 11.600 usd!!!

33JS · 1 July 2010, 02:10 AM

Don't worry, the new Sea Dweller will bridge the gap between the old SD and the DSSD. Got my order in already!

27 May 2010, 08:04 PM	#1
DanteBrandolini Member Join Date: Mar 2010 Real Name: Dante Location: New York City Watch: Rolex What Else? Posts: 82	Rolex DeepSea/SeaDweller Pricing Hey All, Does anyone think that Rolex might have "Jumped the Shark" when it comes to the Rolex Sea Dweller. I wonder who is head of the think tank at Rolex. I have owned 3 different Sea Dwellers over the years. Lets take a quick look at the price structure of the Sea Dweller From Sept 2006 it was $ 4,700, then by Oct 08 jumped to $ 6,400. They didn't even upgrade the watch. Thats quite a bump in a 2 year span, then of course, Rolex decided to stop making the watch. So, In 2008, they introduce the DeepSea at $ 9,000. What is rolex thinking?? A Rolex goes from $ 4,700 to 9,000 in such a short span. I know they redid the watch, and the DeepSea has no peer, but why stop making the Sea Dweller. I feel they are really losing out on a ton of future SeaDweller folks. Unless, Rolex is thinking, people who can't afford the jump to $ 9,250 will have to settle for the Sub at $ 7,250. Rolex knows that people will climb over themselves for the new sub when it hits in a few months. I just feel that Rolex went overboard and made a crazy Sea dweller priced at almost $ 10,000 with the tax. Thats quite a jump for a watch that was $ 5,000 bucks a few shorts years ago!! Anyway, of course, I'm gonna buy myself a Deepsea very soon, so Rolex knows what they are doing, cause I would probably buy it at any price!! The Rolex marketing machine sucks me in everytime!!

9 June 2010, 09:29 AM	#7
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	Forget the AD, check out the For Sale section here on TRF, I have bought/sold several watches here and heave dealt with Oscar (Bodybump) and Tony (Justrolexes) although there are numerous other great sellers here, these are the only 2 I have personally dealt with and been very pleased and saved thousands from AD prices even with sizable discounts You should be able to get a V serial DSSD LNIB between $6400-6800 and BNIB under 7k... Good Luck, Adam __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

9 June 2010, 09:33 AM	#8
nickriebe "TRF" Member Join Date: May 2010 Real Name: Nick Location: 3026'23N 8638'41W Watch: out for pirates! Posts: 692	TRF is the place to be and to buy! I know my next purchase will be here! __________________ ~Nick Riebe~

24 June 2010, 07:06 AM	#9
kkroyal Member Join Date: Jun 2010 Real Name: Kevin Location: Ontario Canada Watch: DSSD Posts: 33	New Deepsea Just bought (less than a weak) Rolex Deep-sea Sea-Dweller (love every bit of it), I noticed the date code appears to be 2009. I was wondering is there any obligation from the jewelry store to inform me of the date of manufacture?

24 June 2010, 07:22 AM	#10
mhmfao Removed Join Date: Mar 2010 Real Name: Mike Location: Tokyo Watch: 16600K (lug holes) Posts: 182	My Opinion ALCON, - I was very happy to buy a like new used K-series 16600 SD (last with the lug holes) for $4K USD. The price for a like new used 116660 Deep Sea in Tokyo right now is around $6.5-7K USD. - At those prices, cost was not really a factor in my decision. - As a former U.S. Navy Mineman, I just love the Maritime tool watch tradition of the Sea Dweller series (1665, 16660, 16600). - I also like the fact that I almost never see a Sea Dweller in the wild. - In fact, yesterday a Sub owner was looking at my watch and asked me what that thing on the side was (HEV). - To me, the Deep Sea is a whole new line of watch that will need to build its own tradition and following. V/R, Mike

28 May 2010, 04:05 AM	#3
TheFlatHead "TRF" Member Join Date: May 2010 Location: Earth Watch: DSSD & PAM 351 Posts: 30	I picked mine up for $8,325 out the door. Basically it was 10% off retail and the AD ate the sales tax.

28 May 2010, 04:38 AM	#4
PeterT "TRF" Member Join Date: Dec 2007 Location: England Watch: 16613 16710 16600 Posts: 1,021	The DSSD is a fantastic watch. It is my favourite from my collection of 7. Peter

2 June 2010, 05:41 AM	#5
psv 2024 Pledge Member Join Date: Oct 2009 Location: USA & France Posts: 11,078	It is not fair to compare the price of a Deepsea with a regular Sea-Dweller, the former is much more complex and expensive to make/test.

9 June 2010, 09:25 AM	#6
DanteBrandolini Member Join Date: Mar 2010 Real Name: Dante Location: New York City Watch: Rolex What Else? Posts: 82	Thanks for the replies guys, Im in florida, and I called a few AD's and they all seem to say they will knock off 10 percent off the retail, and I am hoping they will eat the Tax. Better yet, When I get 8,000 (very soon). I will walk into the AD with the 8k in cash and hope they will let me have my deepsea!!!

24 June 2010, 08:07 AM	#11
esm "TRF" Member Join Date: Jul 2008 Real Name: Eric Location: Location,Location Watch: this, bro... Posts: 15,340	okay... Here is my take on this issue... 1. How many price increase between 06 and the introduction of DSSD? 2. Can you really compare a SD to a DSSD based on the price. IMO, they are different watches. 3. Because of their annual price hike - it helps Rolex to keep a decent resale value... No? Agreed, hate their marketing, but love the watch!

24 June 2010, 08:46 AM	#12
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	Isn't the Euro - Dollar exchange rate also to blame for this? Massive price increases in the US. I'm not sure we had had as heavy price increases here in Europe...? Then Again, a DSSD is 7300 euro in Finland. With the current exchange rate it's about 9000 usd. In december -09 we saw Euro/Dollar at 1/1,53! So that would have been 11.600 usd!!! __________________ Yeah, well, you know, that's just, like, your opinion, man.

1 July 2010, 02:10 AM	#13
33JS "TRF" Member Join Date: Apr 2009 Real Name: John Location: Scotland Watch: SD 50th Ann Posts: 444	Don't worry, the new Sea Dweller will bridge the gap between the old SD and the DSSD. Got my order in already!

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)