Rolex Brand Image

[masterserg]

Originally Posted by Lion

I have always enjoyed the finer things in life and was taught to buy quality over quantity. To me The Rolex brand equates quality in a mechanical watch and if maintained properly will last a lifetime!!!

Exactly!

[Grumpy Badger]

Originally Posted by Onikage

Horse expert^

Originally Posted by Onikage

Or Zara Phillips expert? LOL

I breed horses for a living! (I actually can't stand Eventing but it's in my interest to know a bit about it...)

[Onikage]

Originally Posted by Grumpy Badger

I breed horses for a living! (I actually can't stand Eventing but it's in my interest to know a bit about it...)

Grumpy horse expert

[Lion]

Originally Posted by Grumpy Badger

I breed horses for a living! (I actually can't stand Eventing but it's in my interest to know a bit about it...)

Ah...Mark just be honest.....you are crabby today!!!

[Dr. Robert]

Originally Posted by Lion

Ah...Mark just be honest.....you are crabby today!!!

......hopefully the G.B. is sharpening pitchforks & getting the torches
ready for the visit of complaint to the Rolex booth @ Basel 2012

[Lion]

Originally Posted by Dr. Robert

......hopefully the G.B. is sharpening pitchforks & getting the torches
ready for the visit of complaint to the Rolex booth @ Basel 2012

What about Tar and Feathering???

[tulsaokusa]

Originally Posted by CashGap

What is the value of the Coca-Cola company, without the logo and the name?

The auction value of the trucks, buildings, and raw materials.

Rolex needs to be 100% focused on building the value of the brand. They have nothing else of value. They can no longer sell a chronometer as "superlative", when it is objectively inferior to a $100 digital chronometer.

With a duty to maximize value to the equity holders, Rolex needs to make up for their past inattention and accelerate the move to controlled sales environments (boutiques) and step up their price increases, along with narrowing the model line a bit to reduce the number of models offered. This would maximize the value of the brand.

The .05% of buyers who know the model number of their watch won't appreciate it, but the equity holders of Rolex will. If they are too timid in advancing the brand through controlled sales environment and price increases, they are leaving money on the table.

That's exactly right.

[Grumpy Badger]

Originally Posted by Onikage

Grumpy horse expert

That's probably a pretty fair summation!

Originally Posted by Lion

Ah...Mark just be honest.....you are crabby today!!!

...yesterday, today, tomorrow...!

Originally Posted by Dr. Robert

......hopefully the G.B. is sharpening pitchforks & getting the torches
ready for the visit of complaint to the Rolex booth @ Basel 2012

Torches in dry-storage and pitchfork always honed!

If there's even a sniff of a ceramic 114060m at Basel there'll be hell to pay!

[Lion]

Originally Posted by Grumpy Badger

That's probably a pretty fair summation!



...yesterday, today, tomorrow...!



Torches in dry-storage and pitchfork always honed!

If there's even a sniff of a ceramic 114060m at Basel there'll be hell to pay!

Theres's always drawn and quartered but might be a little too messy for Basel next year!!!

[jezza17]

Originally Posted by s3simon

Prime example my boss came in the other day wearing a 16610 when I said nice sub he said no it's a "rolex." I was really struggling with not saying anything further

that is hilarious....!

[Rollie2011]

Most brands will inherently try to appeal to as many target groups as they possibly can...

Rolex is no different. I would argue that not only does it have a split personality, but multiple personalities- as it should.

[RyanJames]

Originally Posted by brkanand

That is one of the most accurate descriptions of items designed with true intentions for their purpose yet have ended up being desirable not just for their practical uses.

Couldn't say it better myself especially with the Defender and Deepsea example!

Ryan